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How We Made Every Marketing Channel a Growth Driver

How We Made Every Marketing Channel a Growth Driver

Grafton Robinson is CMO at Kin, a Chicago-based home insurance startup. Read on for a transcript of...

December 20, 2017
Here’s How to Create and Execute a Holiday Marketing Program in One Week

Here’s How to Create and Execute a Holiday Marketing Program in One Week

Kristen Cho is the Vice President of Marketing at SpotHero, a Chicago-based parking reservation...

December 18, 2017
How I Used a Bird to Build a Brand

How I Used a Bird to Build a Brand

Karen Hitchcock is the former Chief Experience Officer of healthfinch, a Wisconsin-based EMR...

December 13, 2017
How to Make Online Advertising Work for B2B

How to Make Online Advertising Work for B2B

Josh Studzinski is Director of Marketing at AHEAD, a Chicago-based cloud adoption and acceleration...

December 11, 2017
How to Build an Account-Based Marketing Program with a Small Team

How to Build an Account-Based Marketing Program with a Small Team

Melanie Chapman is the Marketing Manager for Email and Automation at Jellyvision, a Chicago-based...

December 5, 2017
DIY PR for B2B Technology Companies

DIY PR for B2B Technology Companies

I wrote the first version of this B2B technology PR blog post seven years ago. Since then I’ve...

November 27, 2017
Here's How We Tripled Conversions for Our FinTech Startup

Here's How We Tripled Conversions for Our FinTech Startup

Matt Witt is the CMO of M1 Finance, a Chicago-based automated investment platform. Read on for a...

October 30, 2017
Here's How to Get Marketing a Seat at the Big-Kids' Table

Here's How to Get Marketing a Seat at the Big-Kids' Table

Josh Dreller is Vice President of Product Marketing at 4C Insights, a Chicago based advertising...

October 25, 2017
Here's How I Used PR and Thought-Leadership to Generate Sales

Here's How I Used PR and Thought-Leadership to Generate Sales

Ally Lynch is the marketing director at Project44, a Chicago based enterprise Saas company. Below...

October 19, 2017
How to Turn Data Into PR Gold

How to Turn Data Into PR Gold

Kaitlyn Carl is a public relations associate at food delivery app GrubHub. Read on for a transcript...

October 19, 2017
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