--- title: How to Build a Startup Marketing Department from Scratch description: You have to do it eventually - so follow this advice to build your startup marketing department. --- [![](https://blog.propllr.com/hubfs/raw_assets/public/Propllr_2025/images/2024/logo.svg)](https://propllr.com/) - What We Do - [Public Relations](https://propllr.com/pr-for-startups/) - [Content Marketing](https://propllr.com/content-marketing/) - What We’ve Done - [Case Studies](https://propllr.com/case-studies/) - [Client News](https://propllr.com/client-news/) - What We Think - [Blog](https://blog.propllr.com/) - About - [About](https://propllr.com/about/) - [Life at Propllr](https://propllr.com/life-at-propllr/) - [Contact](https://propllr.com/contact/) - What We Do - [Public Relations](https://propllr.com/pr-for-startups/) - [Content Marketing](https://propllr.com/content-marketing/) - What We’ve Done - [Case Studies](https://propllr.com/case-studies/) - [Client News](https://propllr.com/client-news/) - What We Think - [Blog](https://blog.propllr.com/) - About - [About](https://propllr.com/about/) - [Life at Propllr](https://propllr.com/life-at-propllr/) - [Contact](https://propllr.com/contact/) # How to Build a Startup Marketing Department from Scratch By [Josh Inglis](https://blog.propllr.com/author/josh-inglis) | August 30, 2017 Is it time for your first startup marketing department? Here's how [Narrative Science](https://narrativescience.com/)'s Katy DeLeon did it - from the ground up. ### POSTS BY TAG - [PR (111)](https://blog.propllr.com/tag/pr) - [Content Marketing (86)](https://blog.propllr.com/tag/content-marketing) - [Video (71)](https://blog.propllr.com/tag/video) - [Here's How (68)](https://blog.propllr.com/tag/heres-how) - [Case Studies (63)](https://blog.propllr.com/tag/case-studies) - [Startups (34)](https://blog.propllr.com/tag/startups) - [Ideas (16)](https://blog.propllr.com/tag/ideas) - [Onward / Upward (15)](https://blog.propllr.com/tag/onward-upward) - [Measurement (8)](https://blog.propllr.com/tag/measurement) - [Media Training (8)](https://blog.propllr.com/tag/media-training) - [Chicago (7)](https://blog.propllr.com/tag/chicago) - [Awards (4)](https://blog.propllr.com/tag/awards) - [Podcasts (4)](https://blog.propllr.com/tag/podcasts) - [Social Media (4)](https://blog.propllr.com/tag/social-media) - [Press Releases (3)](https://blog.propllr.com/tag/press-releases) - [Research and Surveys (3)](https://blog.propllr.com/tag/research-and-surveys) - [SEO (3)](https://blog.propllr.com/tag/seo) - [Conference Marketing (2)](https://blog.propllr.com/tag/conference-marketing) - [Surveys (1)](https://blog.propllr.com/tag/surveys) - [Website (1)](https://blog.propllr.com/tag/website) see all ### Join Tech’s Top Marketers Get dispatches from the front lines of comms, search, PR, social, AI – and what it all means for B2B tech companies. #### Follow Us ### Recently Published ### [![](https://blog.propllr.com/hs-fs/hubfs/PR%20NL%20-%20JUNE%20blog.jpg?width=110&height=64&name=PR%20NL%20-%20JUNE%20blog.jpg) Every Blog Post Needs a Job June's Momentum ...](https://blog.propllr.com/every-blog-post-needs-a-job) ### [![](https://blog.propllr.com/hs-fs/hubfs/PR%20NL%20-%20MAY%202026%20Blog.jpg?width=110&height=64&name=PR%20NL%20-%20MAY%202026%20Blog.jpg) Do Your Own Research (But Not in an Anti-Vax Way) Propllr's May 2026 ...](https://blog.propllr.com/may-2026-newsletter) ### [![](https://blog.propllr.com/hs-fs/hubfs/PR%20Blog%20-%20AI%20and%20Writing-41.jpg?width=110&height=64&name=PR%20Blog%20-%20AI%20and%20Writing-41.jpg) AI and Writing: How to Embrace Innovation Without Sacrificing Your Creative Soul AI won’t replace your ...](https://blog.propllr.com/ai-and-writing-how-to-embrace-innovation-without-sacrificing-your-creative-soul) ## Related Posts ### [![](https://lh3.googleusercontent.com/f5FwkjSftCzStBxUFdOHxrQZZhlEUveHz0mGutm34ruWXBf9kCcJKWajxpNp-xeRRBZvf5cKqzO4oWPvmX897oMhAp_n_p5wzOkdxPx8FDuwgUX3wiXDwL35fm_VLZd1bn_Ub1q-) November 13, 2020 Organic Social Media Strategy for Startups: 6 Tips that Work Looking for an organic social media strategy that works? Be consistent and be patient. Five tips for making this channel work for a startup. Josh Inglis](https://blog.propllr.com/organic-social-media-strategy-for-startups) ### [![](https://blog.propllr.com/hs-fs/hubfs/Screen%20Shot%202020-03-06%20at%2011.25.34%20AM.png?width=370&height=210&name=Screen%20Shot%202020-03-06%20at%2011.25.34%20AM.png) May 15, 2020 How to Turbocharge Your Sales Pipeline in 4 Steps Here's how Mike Ryan and his team increased project44's sales pipeline tenfold through market research and rapid experimentation. Josh Inglis](https://blog.propllr.com/turbocharge-your-pipeline-with-rapid-experimentation) ### [![](https://blog.propllr.com/hs-fs/hubfs/Ariana%20Gibson.png?width=370&height=210&name=Ariana%20Gibson.png) February 28, 2020 How to Build Brand People Love in 6 Steps Clearcover's Ariana Gibson shared how her team built an inclusive brand in a crowded market at our October 2019 Here's How Startup Marketing ... Josh Inglis](https://blog.propllr.com/build-a-brand-people-love) ### [![](https://blog.propllr.com/hs-fs/hubfs/Marty%20Pesis.png?width=370&height=210&name=Marty%20Pesis.png) February 14, 2020 How Cameo Used Funnel-Stage Targeting to Drive Repeat Purchases Marty Pesis shares how Cameo built a paid social program using funnel-stage targeting at our Here's How Startup Marketing Conference. Josh Inglis](https://blog.propllr.com/funnel-stage-targeting-for-repeat-customers) [![](https://blog.propllr.com/hubfs/raw_assets/public/Propllr_2025/images/2024/logo.svg)](https://propllr.com/) Propllr is a public relations and content marketing firm serving B2B technology companies. ![](https://blog.propllr.com/hubfs/raw_assets/public/Propllr_2025/images/2024/G.svg) ![](https://blog.propllr.com/hubfs/raw_assets/public/Propllr_2025/images/2024/expertise.svg) ![](https://blog.propllr.com/hubfs/raw_assets/public/Propllr_2025/images/2024/insider.svg) ![](https://blog.propllr.com/hubfs/raw_assets/public/Propllr_2025/images/2024/bulldog-awards.svg) ### What we do - [PR](https://propllr.com/pr-for-startups/) - [Content](https://propllr.com/content-marketing/) - [Client News](https://propllr.com/client-news/) - [Blog](https://blog.propllr.com/) ### Who We Are - [About](https://propllr.com/about/) - [FAQ](https://propllr.com/faq/) - [Contact](https://propllr.com/contact/) - [Careers](https://propllr.com/careers/) ## LET'S STAY CONNECTED © 2024 Propllr, LLC - [Privacy Policy](https://propllr.com/privacy-policy/) - [Terms of Use](https://propllr.com/terms-of-use/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Josh Inglis", "url" : "https://blog.propllr.com/author/josh-inglis" }, "dateModified" : "2021-02-19T17:03:37.946Z", "datePublished" : "2017-08-31T03:10:57.000Z", "headline" : "How to Build a Startup Marketing Department from Scratch", "mainEntityOfPage" : { "@id" : "https://blog.propllr.com/how-to-build-a-startup-marketing-department", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.propllr.com/hubfs/propllr-logo%20small.png" }, "name" : "Propllr" } } ```