--- title: Propllr Blog | Onward & Upward! | Content Marketing (2) description: Content Marketing | Tips on PR and content marketing for startups and growing companies. (2) --- [![](https://blog.propllr.com/hubfs/raw_assets/public/Propllr_2025/images/2024/logo.svg)](https://propllr.com/) - What We Do - [Public Relations](https://propllr.com/pr-for-startups/) - [Content Marketing](https://propllr.com/content-marketing/) - What We’ve Done - [Case Studies](https://propllr.com/case-studies/) - [Client News](https://propllr.com/client-news/) - What We Think - [Blog](https://blog.propllr.com/) - About - [About](https://propllr.com/about/) - [Life at Propllr](https://propllr.com/life-at-propllr/) - [Contact](https://propllr.com/contact/) - What We Do - [Public Relations](https://propllr.com/pr-for-startups/) - [Content Marketing](https://propllr.com/content-marketing/) - What We’ve Done - [Case Studies](https://propllr.com/case-studies/) - [Client News](https://propllr.com/client-news/) - What We Think - [Blog](https://blog.propllr.com/) - About - [About](https://propllr.com/about/) - [Life at Propllr](https://propllr.com/life-at-propllr/) - [Contact](https://propllr.com/contact/) # Propllr Blog Posts about # Content Marketing (2) [![Mushrooms, Sheep, and 4 Year-End To-dos](https://blog.propllr.com/hs-fs/hubfs/Untitled_Artwork%2039.png?width=472&height=340&name=Untitled_Artwork%2039.png)](https://blog.propllr.com/december-2025-newsletter) ## [Mushrooms, Sheep, and 4 Year-End To-dos](https://blog.propllr.com/december-2025-newsletter) This text originally appeared as Propllr's monthly(ish) newsletter. If you'd like to get musings... December 3, 2025 [![Want Warmer Leads? Build a Parasocial Relationship with Your Prospects](https://blog.propllr.com/hs-fs/hubfs/PR%20-%20Prasocial%20Relationship-18.jpg?width=472&height=340&name=PR%20-%20Prasocial%20Relationship-18.jpg)](https://blog.propllr.com/parasocial-relationship) ## [Want Warmer Leads? Build a Parasocial Relationship with Your Prospects](https://blog.propllr.com/parasocial-relationship) Let me tell you about my boyfriends. October 22, 2025 [![Now Is the Time to Take the Scenic Route: How to Use Micro-Detours to Nail Your Voice and Hook Your Audience](https://blog.propllr.com/hs-fs/hubfs/PR%20Scenic%20Route%20Blog%20Images-08.jpg?width=472&height=340&name=PR%20Scenic%20Route%20Blog%20Images-08.jpg)](https://blog.propllr.com/take-the-scenic-route) ## [Now Is the Time to Take the Scenic Route: How to Use Micro-Detours to Nail Your Voice and Hook Your Audience](https://blog.propllr.com/take-the-scenic-route) The summer I was twelve, my best friends Courtney and Laura went to the grocery store for lemons... August 22, 2025 [![How Propllr Uses AI Today](https://blog.propllr.com/hs-fs/hubfs/PR%20AI%20Blog%20-%20Section%204..png?width=472&height=340&name=PR%20AI%20Blog%20-%20Section%204..png)](https://blog.propllr.com/how-propllr-uses-ai) ## [How Propllr Uses AI Today](https://blog.propllr.com/how-propllr-uses-ai) Have you ever wondered if your comms agency—whether that’s PR or content or both—is using AI? And... July 16, 2025 [![GEO in the LLM Era: How to Win Attention and Trust When Links Don’t Matter](https://blog.propllr.com/hs-fs/hubfs/PR%20blog_Attention%20Over%20Links.png?width=472&height=340&name=PR%20blog_Attention%20Over%20Links.png)](https://blog.propllr.com/attention-and-trust) ## [GEO in the LLM Era: How to Win Attention and Trust When Links Don’t Matter](https://blog.propllr.com/attention-and-trust) “I don’t care about links.” May 7, 2025 [![Energy-Resilience & Grid-Tech Founders: 8 Thought-Leadership Plays That Drive Pilots & Deals](https://blog.propllr.com/hs-fs/hubfs/ThoughtLeadershipEnergyResilience.png?width=472&height=340&name=ThoughtLeadershipEnergyResilience.png)](https://blog.propllr.com/thought-leadership-for-energy-resilience-founders) ## [Energy-Resilience & Grid-Tech Founders: 8 Thought-Leadership Plays That Drive Pilots & Deals](https://blog.propllr.com/thought-leadership-for-energy-resilience-founders) If you’re a founder in the energy resilience space and you’re looking to win new customers, raise... March 19, 2025 [![Listen Up: 7 Tips For Building a Winning Podcast (From Someone Who’s Been There)](https://blog.propllr.com/hs-fs/hubfs/pexels-borta-4331578.jpg?width=472&height=340&name=pexels-borta-4331578.jpg)](https://blog.propllr.com/tips-for-building-a-winning-podcast) ## [Listen Up: 7 Tips For Building a Winning Podcast (From Someone Who’s Been There)](https://blog.propllr.com/tips-for-building-a-winning-podcast) Two and a half years ago, Don Halliwell had no podcast experience and no idea how to make one work.... January 24, 2025 [![Bigger than SEO: The Zero-Metrics Thought Leadership Blog Referral Partners Can’t Stop Talking About](https://blog.propllr.com/hs-fs/hubfs/PhilosopherLong.jpg?width=472&height=340&name=PhilosopherLong.jpg)](https://blog.propllr.com/bigger-than-seo) ## [Bigger than SEO: The Zero-Metrics Thought Leadership Blog Referral Partners Can’t Stop Talking About](https://blog.propllr.com/bigger-than-seo) Early in 2023, Filippo Conforti started publishing Commerce for Devs. An old-school blog of the... March 12, 2024 [![Why Sticky Notes Are Stronger Than Employee Experience](https://blog.propllr.com/hs-fs/hubfs/pexels-polina-zimmerman-3782235.jpg?width=472&height=340&name=pexels-polina-zimmerman-3782235.jpg)](https://blog.propllr.com/why-sticky-notes-are-stronger) ## [Why Sticky Notes Are Stronger Than Employee Experience](https://blog.propllr.com/why-sticky-notes-are-stronger) Two years ago, I was interviewing a product developer for an article we’d be writing about their... February 15, 2024 [![I Tried Getty’s AI Image Generator. Here’s How It Went](https://blog.propllr.com/hs-fs/hubfs/iStock-ai-generated-3d71dfc0-06ee-48bf-8240-cb4065a94aac-1.jpg?width=472&height=340&name=iStock-ai-generated-3d71dfc0-06ee-48bf-8240-cb4065a94aac-1.jpg)](https://blog.propllr.com/getty-ai-image-generator) ## [I Tried Getty’s AI Image Generator. Here’s How It Went](https://blog.propllr.com/getty-ai-image-generator) As I sat down last week to select a featured image for our most recent blogpost – 15 Awards to Make... January 24, 2024 [Prev](https://blog.propllr.com) [1](https://blog.propllr.com) [2](https://blog.propllr.com/tag/content-marketing/page/2) [3](https://blog.propllr.com/tag/content-marketing/page/3) [4](https://blog.propllr.com/tag/content-marketing/page/4) [5](https://blog.propllr.com/tag/content-marketing/page/5) [Next](https://blog.propllr.com/tag/content-marketing/page/3) ### POSTS BY TAG - [PR (112)](https://blog.propllr.com/tag/pr) - [Content Marketing (88)](https://blog.propllr.com/tag/content-marketing) - [Video (71)](https://blog.propllr.com/tag/video) - [Here's How (68)](https://blog.propllr.com/tag/heres-how) - [Case Studies (63)](https://blog.propllr.com/tag/case-studies) - [Startups (34)](https://blog.propllr.com/tag/startups) - [Ideas (16)](https://blog.propllr.com/tag/ideas) - [Onward / Upward (15)](https://blog.propllr.com/tag/onward-upward) - [Measurement (8)](https://blog.propllr.com/tag/measurement) - [Media Training (8)](https://blog.propllr.com/tag/media-training) - [Chicago (7)](https://blog.propllr.com/tag/chicago) - [Awards (4)](https://blog.propllr.com/tag/awards) - [Podcasts (4)](https://blog.propllr.com/tag/podcasts) - [Social Media (4)](https://blog.propllr.com/tag/social-media) - [Press Releases (3)](https://blog.propllr.com/tag/press-releases) - [Research and Surveys (3)](https://blog.propllr.com/tag/research-and-surveys) - [SEO (3)](https://blog.propllr.com/tag/seo) - [Conference Marketing (2)](https://blog.propllr.com/tag/conference-marketing) - [Surveys (1)](https://blog.propllr.com/tag/surveys) - [Website (1)](https://blog.propllr.com/tag/website) see all ### Join Tech’s Top Marketers Get dispatches from the front lines of comms, search, PR, social, AI – and what it all means for B2B tech companies. #### Follow Us [![](https://blog.propllr.com/hubfs/raw_assets/public/Propllr_2025/images/2024/logo.svg)](https://propllr.com/) Propllr is a public relations and content marketing firm serving B2B technology companies. ![](https://blog.propllr.com/hubfs/raw_assets/public/Propllr_2025/images/2024/G.svg) ![](https://blog.propllr.com/hubfs/raw_assets/public/Propllr_2025/images/2024/expertise.svg) ![](https://blog.propllr.com/hubfs/raw_assets/public/Propllr_2025/images/2024/insider.svg) ![](https://blog.propllr.com/hubfs/raw_assets/public/Propllr_2025/images/2024/bulldog-awards.svg) ### What we do - [PR](https://propllr.com/pr-for-startups/) - [Content](https://propllr.com/content-marketing/) - [Client News](https://propllr.com/client-news/) - [Blog](https://blog.propllr.com/) ### Who We Are - [About](https://propllr.com/about/) - [FAQ](https://propllr.com/faq/) - [Contact](https://propllr.com/contact/) - [Careers](https://propllr.com/careers/) ## LET'S STAY CONNECTED © 2024 Propllr, LLC - [Privacy Policy](https://propllr.com/privacy-policy/) - [Terms of Use](https://propllr.com/terms-of-use/)