--- title: Propllr Blog | Onward & Upward! | Here's How (3) description: Here's How | Tips on PR and content marketing for startups and growing companies. (3) --- [![](https://blog.propllr.com/hubfs/raw_assets/public/Propllr_2025/images/2024/logo.svg)](https://propllr.com/) - What We Do - [Public Relations](https://propllr.com/pr-for-startups/) - [Content Marketing](https://propllr.com/content-marketing/) - What We’ve Done - [Case Studies](https://propllr.com/case-studies/) - [Client News](https://propllr.com/client-news/) - What We Think - [Blog](https://blog.propllr.com/) - About - [About](https://propllr.com/about/) - [Life at Propllr](https://propllr.com/life-at-propllr/) - [Contact](https://propllr.com/contact/) - What We Do - [Public Relations](https://propllr.com/pr-for-startups/) - [Content Marketing](https://propllr.com/content-marketing/) - What We’ve Done - [Case Studies](https://propllr.com/case-studies/) - [Client News](https://propllr.com/client-news/) - What We Think - [Blog](https://blog.propllr.com/) - About - [About](https://propllr.com/about/) - [Life at Propllr](https://propllr.com/life-at-propllr/) - [Contact](https://propllr.com/contact/) # Propllr Blog Posts about # Here's How (3) [![How I Used Marketing Automation to Drive Demos](https://blog.propllr.com/hs-fs/hubfs/Josh%20Studzinski.png?width=472&height=340&name=Josh%20Studzinski.png)](https://blog.propllr.com/how-marketing-automation-drove-demos) ## [How I Used Marketing Automation to Drive Demos](https://blog.propllr.com/how-marketing-automation-drove-demos) Josh Studzinski is Vice President of Marketing at Caremerge, a Chicago-based provider of resident... March 1, 2019 [![How I Launched Outbound Marketing to Increase Conversion Rates](https://blog.propllr.com/hs-fs/hubfs/Lori%20McInerny.png?width=472&height=340&name=Lori%20McInerny.png)](https://blog.propllr.com/how-outbound-marketing-increased-conversion-rates) ## [How I Launched Outbound Marketing to Increase Conversion Rates](https://blog.propllr.com/how-outbound-marketing-increased-conversion-rates) Lori McInerny is the Chief Marketing Officer at Visibly (formerly Opternative), a Chicago-based... February 25, 2019 [![How Account-Based Marketing Secured Quality MQLs](https://blog.propllr.com/hs-fs/hubfs/John%20Trader%20.png?width=472&height=340&name=John%20Trader%20.png)](https://blog.propllr.com/how-account-based-marketing-secured-quality-mqls) ## [How Account-Based Marketing Secured Quality MQLs](https://blog.propllr.com/how-account-based-marketing-secured-quality-mqls) John Trader is the Director of Marketing at Health iPASS, a Chicago-based startup that enables... February 20, 2019 [![Here’s How I Used CX Data to Create Power Users](https://blog.propllr.com/hs-fs/hubfs/Ryan%20Kern.png?width=472&height=340&name=Ryan%20Kern.png)](https://blog.propllr.com/how-cx-data-created-power-users) ## [Here’s How I Used CX Data to Create Power Users](https://blog.propllr.com/how-cx-data-created-power-users) Ryan Kern is the Director of Operations at ParkWhiz, a Chicago-based startup whose mission is to... February 11, 2019 [![Here's How We Ramped Up SEO to Engage Over 1 Million Midterm Voters](https://blog.propllr.com/hs-fs/hubfs/Melissa%20Mauter.png?width=472&height=340&name=Melissa%20Mauter.png)](https://blog.propllr.com/how-seo-led-to-one-million-users) ## [Here's How We Ramped Up SEO to Engage Over 1 Million Midterm Voters](https://blog.propllr.com/how-seo-led-to-one-million-users) Melissa Mauter is the Vice President of Data at BallotReady.org, a Chicago-based content aggregator... February 6, 2019 [![Here’s How We Dominated Our Space Without Spending a Dime](https://blog.propllr.com/hs-fs/hubfs/NickChapleau.jpg.png?width=472&height=340&name=NickChapleau.jpg.png)](https://blog.propllr.com/heres-how-we-dominated-our-space-without-spending-a-dime) ## [Here’s How We Dominated Our Space Without Spending a Dime](https://blog.propllr.com/heres-how-we-dominated-our-space-without-spending-a-dime) Nick Chapleau is the Founder and CEO of Starchup, the Chicago-based software company creating a... March 20, 2018 [![Here's How We Nailed Hiring Our First Product Marketer (Me!)](https://blog.propllr.com/hs-fs/hubfs/Andrea%20BailiffGush%20.jpg.png?width=472&height=340&name=Andrea%20BailiffGush%20.jpg.png)](https://blog.propllr.com/heres-how-we-nailed-hiring-our-first-product-marketer-me) ## [Here's How We Nailed Hiring Our First Product Marketer (Me!)](https://blog.propllr.com/heres-how-we-nailed-hiring-our-first-product-marketer-me) Andrea Bailiff-Gush is the Product Marketing Manager at Cleverbridge, an e-commerce service... March 15, 2018 [![Here's How I Wrote a Book to Grow My Brand](https://blog.propllr.com/hs-fs/hubfs/JeffHyman.jpg.png?width=472&height=340&name=JeffHyman.jpg.png)](https://blog.propllr.com/heres-how-i-wrote-a-book-to-grow-my-brand) ## [Here's How I Wrote a Book to Grow My Brand](https://blog.propllr.com/heres-how-i-wrote-a-book-to-grow-my-brand) Jeff Hyman is the Founder and Chief Talent Officer at Strong Suit, a Chicago-based executive... March 8, 2018 [![Here's How I Used Old-School Direct Mail to Power a High-Growth Online Business](https://blog.propllr.com/hs-fs/hubfs/AndreiUtkin.jpg.png?width=472&height=340&name=AndreiUtkin.jpg.png)](https://blog.propllr.com/heres-how-i-used-old-school-direct-mail-to-power-a-high-growth-online-business) ## [Here's How I Used Old-School Direct Mail to Power a High-Growth Online Business](https://blog.propllr.com/heres-how-i-used-old-school-direct-mail-to-power-a-high-growth-online-business) Andrei Utkin is the Chief Marketing Officer at Insureon, the Chicago-based online insurance agency... March 6, 2018 [![How We Made a Price Change a Multi-Channel Product Launch](https://blog.propllr.com/hs-fs/hubfs/MattWitt.jpg.png?width=472&height=340&name=MattWitt.jpg.png)](https://blog.propllr.com/how-we-made-a-price-change-a-multi-channel-product-launch) ## [How We Made a Price Change a Multi-Channel Product Launch](https://blog.propllr.com/how-we-made-a-price-change-a-multi-channel-product-launch) Matt Witt is the Chief Marketing Officer at M1 Finance, a Chicago-based online automated investment... March 1, 2018 [Prev](https://blog.propllr.com/tag/heres-how/page/2) [1](https://blog.propllr.com) [2](https://blog.propllr.com/tag/heres-how/page/2) [3](https://blog.propllr.com/tag/heres-how/page/3) [4](https://blog.propllr.com/tag/heres-how/page/4) [5](https://blog.propllr.com/tag/heres-how/page/5) [Next](https://blog.propllr.com/tag/heres-how/page/4) ### POSTS BY TAG - [PR (114)](https://blog.propllr.com/tag/pr) - [Content Marketing (89)](https://blog.propllr.com/tag/content-marketing) - [Video (71)](https://blog.propllr.com/tag/video) - [Here's How (68)](https://blog.propllr.com/tag/heres-how) - [Case Studies (63)](https://blog.propllr.com/tag/case-studies) - [Startups (34)](https://blog.propllr.com/tag/startups) - [Ideas (16)](https://blog.propllr.com/tag/ideas) - [Onward / Upward (15)](https://blog.propllr.com/tag/onward-upward) - [Measurement (8)](https://blog.propllr.com/tag/measurement) - [Media Training (8)](https://blog.propllr.com/tag/media-training) - [Chicago (7)](https://blog.propllr.com/tag/chicago) - [Awards (4)](https://blog.propllr.com/tag/awards) - [Podcasts (4)](https://blog.propllr.com/tag/podcasts) - [Social Media (4)](https://blog.propllr.com/tag/social-media) - [Press Releases (3)](https://blog.propllr.com/tag/press-releases) - [Research and Surveys (3)](https://blog.propllr.com/tag/research-and-surveys) - [SEO (3)](https://blog.propllr.com/tag/seo) - [Conference Marketing (2)](https://blog.propllr.com/tag/conference-marketing) - [Surveys (1)](https://blog.propllr.com/tag/surveys) - [Website (1)](https://blog.propllr.com/tag/website) see all ### Join Tech’s Top Marketers Get dispatches from the front lines of comms, search, PR, social, AI – and what it all means for B2B tech companies. #### Follow Us [![](https://blog.propllr.com/hubfs/raw_assets/public/Propllr_2025/images/2024/logo.svg)](https://propllr.com/) Propllr is a public relations and content marketing firm serving B2B technology companies. ![](https://blog.propllr.com/hubfs/raw_assets/public/Propllr_2025/images/2024/G.svg) ![](https://blog.propllr.com/hubfs/raw_assets/public/Propllr_2025/images/2024/expertise.svg) ![](https://blog.propllr.com/hubfs/raw_assets/public/Propllr_2025/images/2024/insider.svg) ![](https://blog.propllr.com/hubfs/raw_assets/public/Propllr_2025/images/2024/bulldog-awards.svg) ### What we do - [PR](https://propllr.com/pr-for-startups/) - [Content](https://propllr.com/content-marketing/) - [Client News](https://propllr.com/client-news/) - [Blog](https://blog.propllr.com/) ### Who We Are - [About](https://propllr.com/about/) - [FAQ](https://propllr.com/faq/) - [Contact](https://propllr.com/contact/) - [Careers](https://propllr.com/careers/) ## LET'S STAY CONNECTED © 2024 Propllr, LLC - [Privacy Policy](https://propllr.com/privacy-policy/) - [Terms of Use](https://propllr.com/terms-of-use/)