Erica Zazo

Award wins can provide a huge boost to your startup’s image.

A word to the wise: Reporters don’t cover products or features, they cover trends.

There's no greater success story for your startup than a happy customer.

We’re living in a candidate-driven market.

For the past five years, I’ve lived a double life:

My mom always likes to remind me: it’s impossible to know where you’re going if you don’t look back...

Your startup has decided to take the plunge and invest in a PR program – now what?