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Erica Zazo

Erica Zazo

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Here’s How We Helped Our Clients Secure Over 40 Award Wins in 12 Months

Here’s How We Helped Our Clients Secure Over 40 Award Wins in 12 Months

Award wins can provide a huge boost to your startup’s image.

October 8, 2021
4 Ways to Earn Media Coverage For Your Product or Product Feature

4 Ways to Earn Media Coverage For Your Product or Product Feature

A word to the wise: Reporters don’t cover products or features, they cover trends.

April 30, 2021
How (and Why) to Use PR to Champion Your Customers

How (and Why) to Use PR to Champion Your Customers

There's no greater success story for your startup than a happy customer.

February 5, 2021
How PR Can Support Recruitment Efforts

How PR Can Support Recruitment Efforts

We’re living in a candidate-driven market.

May 31, 2019
Pitching a Freelancer? Read this First

Pitching a Freelancer? Read this First

For the past five years, I’ve lived a double life:

April 26, 2019
Year in Review: Evaluating Your PR Program

Year in Review: Evaluating Your PR Program

My mom always likes to remind me: it’s impossible to know where you’re going if you don’t look back...

December 28, 2018
What the First Month of a Successful Startup PR Program Looks Like

What the First Month of a Successful Startup PR Program Looks Like

Your startup has decided to take the plunge and invest in a PR program – now what?

October 19, 2018

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