--- title: Propllr Blog | Onward & Upward! | Erica Zazo description: Erica is Propllr's director of client success. Outside of work, though, she's ... well, outside. Hiking, biking, backpacking, camping – you name it. She also freelances for Backpacker Magazine, both as a Regional Scout reporting on everything outdoors around the Chicagoland area, and covering the occasional weekend backpacking trip. --- [![](https://blog.propllr.com/hubfs/raw_assets/public/Propllr_2025/images/2024/logo.svg)](https://propllr.com/) - What We Do - [Public Relations](https://propllr.com/pr-for-startups/) - [Content Marketing](https://propllr.com/content-marketing/) - What We’ve Done - [Case Studies](https://propllr.com/case-studies/) - [Client News](https://propllr.com/client-news/) - What We Think - [Blog](https://blog.propllr.com/) - About - [About](https://propllr.com/about/) - [Life at Propllr](https://propllr.com/life-at-propllr/) - [Contact](https://propllr.com/contact/) - What We Do - [Public Relations](https://propllr.com/pr-for-startups/) - [Content Marketing](https://propllr.com/content-marketing/) - What We’ve Done - [Case Studies](https://propllr.com/case-studies/) - [Client News](https://propllr.com/client-news/) - What We Think - [Blog](https://blog.propllr.com/) - About - [About](https://propllr.com/about/) - [Life at Propllr](https://propllr.com/life-at-propllr/) - [Contact](https://propllr.com/contact/) ![Erica Zazo](https://blog.propllr.com/hs-fs/hubfs/Erica_Zazo.png?width=200&name=Erica_Zazo.png) # Erica Zazo [Follow me on LinkedIn](https://www.linkedin.com/in/ericazazo/) [Follow me on Twitter](https://twitter.com/ericazazo) [![Here’s How We Helped Our Clients Secure Over 40 Award Wins in 12 Months](https://blog.propllr.com/hs-fs/hubfs/pexels-rodnae-productions-7005687.jpg?width=472&height=340&name=pexels-rodnae-productions-7005687.jpg)](https://blog.propllr.com/how-to-apply-for-startup-awards) ## [Here’s How We Helped Our Clients Secure Over 40 Award Wins in 12 Months](https://blog.propllr.com/how-to-apply-for-startup-awards) Award wins can provide a huge boost to your startup’s image. October 8, 2021 [![4 Ways to Earn Media Coverage For Your Product or Product Feature](https://blog.propllr.com/hs-fs/hubfs/pexels-markus-winkler-5227049.jpg?width=472&height=340&name=pexels-markus-winkler-5227049.jpg)](https://blog.propllr.com/how-to-earn-media-coverage-for-products-features) ## [4 Ways to Earn Media Coverage For Your Product or Product Feature](https://blog.propllr.com/how-to-earn-media-coverage-for-products-features) A word to the wise: Reporters don’t cover products or features, they cover trends. April 30, 2021 [![How (and Why) to Use PR to Champion Your Customers](https://blog.propllr.com/hs-fs/hubfs/pexels-andrea-piacquadio-3761509.jpg?width=472&height=340&name=pexels-andrea-piacquadio-3761509.jpg)](https://blog.propllr.com/use-pr-to-champion-your-customers) ## [How (and Why) to Use PR to Champion Your Customers](https://blog.propllr.com/use-pr-to-champion-your-customers) There's no greater success story for your startup than a happy customer. February 5, 2021 [![How PR Can Support Recruitment Efforts](https://blog.propllr.com/hs-fs/hubfs/Stephanie_Hill.png?width=472&height=340&name=Stephanie_Hill.png)](https://blog.propllr.com/how-pr-can-support-recruitment-efforts) ## [How PR Can Support Recruitment Efforts](https://blog.propllr.com/how-pr-can-support-recruitment-efforts) We’re living in a candidate-driven market. May 31, 2019 [![Pitching a Freelancer? Read this First](https://blog.propllr.com/hs-fs/hubfs/Image%20from%20iOS.jpg?width=472&height=340&name=Image%20from%20iOS.jpg)](https://blog.propllr.com/pitching-a-freelancer-read-this-first) ## [Pitching a Freelancer? Read this First](https://blog.propllr.com/pitching-a-freelancer-read-this-first) For the past five years, I’ve lived a double life: April 26, 2019 [![Year in Review: Evaluating Your PR Program](https://blog.propllr.com/hs-fs/hubfs/book-data-graph-970198.jpg?width=472&height=340&name=book-data-graph-970198.jpg)](https://blog.propllr.com/evaluating-your-pr-program) ## [Year in Review: Evaluating Your PR Program](https://blog.propllr.com/evaluating-your-pr-program) My mom always likes to remind me: it’s impossible to know where you’re going if you don’t look back... December 28, 2018 [![What the First Month of a Successful Startup PR Program Looks Like](https://blog.propllr.com/hs-fs/hubfs/First_Week_of_StartupPR.jpg?width=472&height=340&name=First_Week_of_StartupPR.jpg)](https://blog.propllr.com/pr-program-month-one) ## [What the First Month of a Successful Startup PR Program Looks Like](https://blog.propllr.com/pr-program-month-one) Your startup has decided to take the plunge and invest in a PR program – now what? October 19, 2018 ### POSTS BY TAG - [PR (113)](https://blog.propllr.com/tag/pr) - [Content Marketing (89)](https://blog.propllr.com/tag/content-marketing) - [Video (71)](https://blog.propllr.com/tag/video) - [Here's How (68)](https://blog.propllr.com/tag/heres-how) - [Case Studies (63)](https://blog.propllr.com/tag/case-studies) - [Startups (34)](https://blog.propllr.com/tag/startups) - [Ideas (16)](https://blog.propllr.com/tag/ideas) - [Onward / Upward (15)](https://blog.propllr.com/tag/onward-upward) - [Measurement (8)](https://blog.propllr.com/tag/measurement) - [Media Training (8)](https://blog.propllr.com/tag/media-training) - [Chicago (7)](https://blog.propllr.com/tag/chicago) - [Awards (4)](https://blog.propllr.com/tag/awards) - [Podcasts (4)](https://blog.propllr.com/tag/podcasts) - [Social Media (4)](https://blog.propllr.com/tag/social-media) - [Press Releases (3)](https://blog.propllr.com/tag/press-releases) - [Research and Surveys (3)](https://blog.propllr.com/tag/research-and-surveys) - [SEO (3)](https://blog.propllr.com/tag/seo) - [Conference Marketing (2)](https://blog.propllr.com/tag/conference-marketing) - [Surveys (1)](https://blog.propllr.com/tag/surveys) - [Website (1)](https://blog.propllr.com/tag/website) see all ### Join Tech’s Top Marketers Get dispatches from the front lines of comms, search, PR, social, AI – and what it all means for B2B tech companies. #### Follow Us [![](https://blog.propllr.com/hubfs/raw_assets/public/Propllr_2025/images/2024/logo.svg)](https://propllr.com/) Propllr is a public relations and content marketing firm serving B2B technology companies. ![](https://blog.propllr.com/hubfs/raw_assets/public/Propllr_2025/images/2024/G.svg) ![](https://blog.propllr.com/hubfs/raw_assets/public/Propllr_2025/images/2024/expertise.svg) ![](https://blog.propllr.com/hubfs/raw_assets/public/Propllr_2025/images/2024/insider.svg) ![](https://blog.propllr.com/hubfs/raw_assets/public/Propllr_2025/images/2024/bulldog-awards.svg) ### What we do - [PR](https://propllr.com/pr-for-startups/) - [Content](https://propllr.com/content-marketing/) - [Client News](https://propllr.com/client-news/) - [Blog](https://blog.propllr.com/) ### Who We Are - [About](https://propllr.com/about/) - [FAQ](https://propllr.com/faq/) - [Contact](https://propllr.com/contact/) - [Careers](https://propllr.com/careers/) ## LET'S STAY CONNECTED © 2024 Propllr, LLC - [Privacy Policy](https://propllr.com/privacy-policy/) - [Terms of Use](https://propllr.com/terms-of-use/)