Propllr Blog | Onward & Upward!

Erica Zazo

Erica Zazo
Erica is Propllr's director of client success. Outside of work, though, she's ... well, outside. Hiking, biking, backpacking, camping – you name it. She also freelances for Backpacker Magazine, both as a Regional Scout reporting on everything outdoors around the Chicagoland area, and covering the occasional weekend backpacking trip.
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Recent Posts

4 Ways to Earn Media Coverage For Your Product or Product Feature

A word to the wise: Reporters don’t cover products or features, they cover trends.

How (and Why) to Use PR to Champion Your Customers

There's no greater success story for your startup than a happy customer.

How PR Can Support Recruitment Efforts

We’re living in a candidate-driven market.

Pitching a Freelancer? Read this First

For the past five years, I’ve lived a double life:

Year in Review: Evaluating Your PR Program

My mom always likes to remind me: it’s impossible to know where you’re going if you don’t look back at how far you’ve come. Because of this mantra (and because I’m a big fan of planning in general), I’ve held the same belief that a successful PR...

What the First Month of a Successful Startup PR Program Looks Like

Your startup has decided to take the plunge and invest in a PR program – now what?