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Erica Zazo

Erica Zazo

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Here’s How We Helped Our Clients Secure Over 40 Award Wins in 12 Months

Here’s How We Helped Our Clients Secure Over 40 Award Wins in 12 Months

October 8, 2021

Award wins can provide a huge boost to your startup’s image.

4 Ways to Earn Media Coverage For Your Product or Product Feature

4 Ways to Earn Media Coverage For Your Product or Product Feature

April 30, 2021

A word to the wise: Reporters don’t cover products or features, they cover trends.

How (and Why) to Use PR to Champion Your Customers

How (and Why) to Use PR to Champion Your Customers

February 5, 2021

There's no greater success story for your startup than a happy customer.

How PR Can Support Recruitment Efforts

How PR Can Support Recruitment Efforts

May 31, 2019

We’re living in a candidate-driven market.

Pitching a Freelancer? Read this First

Pitching a Freelancer? Read this First

April 26, 2019

For the past five years, I’ve lived a double life:

Year in Review: Evaluating Your PR Program

Year in Review: Evaluating Your PR Program

December 28, 2018

My mom always likes to remind me: it’s impossible to know where you’re going if you don’t look back...

What the First Month of a Successful Startup PR Program Looks Like

What the First Month of a Successful Startup PR Program Looks Like

October 19, 2018

Your startup has decided to take the plunge and invest in a PR program – now what?

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