Anyone who’s watched a TED talk knows that you don’t have to be boring to be an expert. Unfortunately, when startup founders and CEOs try to translate their best ideas to the written word, the spark often gets lost.
LinkedIn’s September 2020 algorithm update and redesign included several changes that happened years ago on other social channels: greater prominence for ads and promoted posts and less visibility for organic content from businesses.
This is a post for anyone new to content marketing and anyone looking to boost their skills in creating compelling content that performs well on whatever metrics you care most about – SEO, social engagement, thought leadership, sales enablement,...
Looking for some inspiration for how to get a DIY PR program off the ground?
Wondering what to do with your (measly) content budget?
Trying to decide whether to invest in a survey?
You're in the right place. The pieces below are some of our...
Some days, it may feel like the only thing harder than writing an article is revising the article you’ve just written.
Do you have an innate need to write, to the point that you sometimes find yourself narrating your own life in your head?
This post is the second installment in a series of posts on how to make the most of your content by repurposing. (See the first post, on repurposing podcasts into articles.) Be sure to subscribe so you don’t miss out!
This post is the first in a series we’re doing on repurposing content. Today, we’ll focus on repurposing audio content into written work – for example, turning a podcast into a blog post or guest post.
Aana Leech is VP of marketing and customer success at Popular Pays, a Chicago-based startup whose software streamlines influencer and content creation strategies at scale.
Aana shared how her team tested a major pivot through a time-bounded...
Marc Uible is VP of marketing at Threekit, a Chicago startup whose software platform enables companies to create interactive 3D, photorealistic images, and augmented reality without the need for traditional photography.
Marc talked about how his...
