We’ve written in the past about how to pitch your story to podcasts – but what if you want to launch your own? Podcasts are more popular than ever, especially among affluent and educated listeners.
Back in the day, companies guarded their trade secrets fiercely. So fiercely, in fact, that urban legends sprung up around the practice – including the one I heard as a kid about how the Neiman Marcus people charged some lady $250 for their...
If you maintain a company blog, chances are you use it to provide helpful information to prospective and current customers. That’s fantastic. I’m here today to explain how you can make a few gentle tweaks to that blog so that it also positions...
Ever wondered about LinkedIn ads? I have. Specifically, I’ve had the suspicion that they could help Propllr clients get their content in front of more people – but I wasn’t sure exactly how. So I got on the phone with some folks who manage social...
Search engine optimization (SEO) is an important part of “internet hygiene.” Maintaining the SEO part of your website is like maintaining your car: you can’t just fill it with gas (or content) and expect it to keep running safely. You’ve got to...
I got an email today from a nonprofit asking if Propllr could help with content marketing. The sender had a $4,000 budget and wanted to know if we would be able to create 50 articles of 2,000 words each for this price – aka $80 per 2,000-word...
You’ve hired a content marketing firm. You’re stoked about earning more organic traffic, arming your sales team with helpful content assets, and / or building out your thought leadership.
