Propllr Blog | Onward & Upward!

3 Ways to Use Your Blog to Get Media Coverage

We’ve written about content-led PR before and shared our tips for getting a reporter’s attention in your media outreach.

What Content Marketers Can Learn from Songwriters: The I-V-vi-IV Approach to Blogging

I’m not a musician. But I married one, and because of that we have musical instruments lying around our house, and because of that our 11-month-old son believes he can point to one and invoke music (see Figure 1).

How and Why to Write a Case Study

You’ve probably spent at least a minute wondering if it would be worth your time to add case studies to your website, if you haven’t published a few already.

The Case for Jargon: When to Avoid it and How to Use it Effectively

Revolutionize.

Innovate.

Disrupt.

How to Lay the Foundation for a Content Program in One Hour a Week

Know you need a content program?

The Content Agency’s Role in a Startup Content Program

A recent article from the lovely folks at Animalz offers some insight into the role a content agency can play on a hybrid content team. It’s a great post and worth a read if you’re growing a larger content team and thinking about how to balance...

Propllr’s Content Philosophy

Propllr is a PR and content marketing firm, so creating “content” is a huge part of what we do every day. It makes a difference for our clients. I like to think it helps people in the world understand things better and see connections they...

15 Resources to Help You Level Up Your Content Marketing Game (or Career)

A couple of years ago, I boldly declared in a Propllr blog post that one great content marketing strategy is to give away your best secrets for free.

How I Learned to Become an Expert at Anything by Watching the Seahawks

A few years ago, I knew nothing about football. I would watch the Super Bowl for the ads and the halftime show.

How to Write an Email Newsletter that Subscribers Always Read

If you want to write a great email newsletter, you should start by reading them. The list of my favorite newsletters is short but mighty:

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