If you’ve ever spoken to someone from Propllr or read our blog, you know that we’re big fans of thought leadership. It’s a great way to win media placements, connect with blog readers, and build credibility and awareness for your startup.
In a content team check-in meeting earlier this summer, Julia was explaining to me where one client’s content fit into their marketing tunnel.
If you’re the CEO of an early stage company running your own DIY PR program, you may find that your experience with an elevator pitch makes landing a guest blog opportunity easy enough.
There aren’t many universals in the world of content marketing.
I’m not a musician. But I married one, and because of that we have musical instruments lying around our house, and because of that our 11-month-old son believes he can point to one and invoke music (see Figure 1).
A recent article from the lovely folks at Animalz offers some insight into the role a content agency can play on a hybrid content team. It’s a great post and worth a read if you’re growing a larger content team and thinking about how to balance...