---
title: Propllr Blog | Onward & Upward! | Content Marketing
description: Content Marketing | Tips on PR and content marketing for startups and growing companies.
---

[![](https://blog.propllr.com/hubfs/raw_assets/public/Propllr_2025/images/2024/logo.svg)](https://propllr.com/)

- What We Do 
    - [Public Relations](https://propllr.com/pr-for-startups/)
    - [Content Marketing](https://propllr.com/content-marketing/)
- What We’ve Done 
    - [Case Studies](https://propllr.com/case-studies/)
    - [Client News](https://propllr.com/client-news/)
- What We Think 
    - [Blog](https://blog.propllr.com/)
- About 
    - [About](https://propllr.com/about/)
    - [Life at Propllr](https://propllr.com/life-at-propllr/)
- [Contact](https://propllr.com/contact/)

- What We Do 
    - [Public Relations](https://propllr.com/pr-for-startups/)
    - [Content Marketing](https://propllr.com/content-marketing/)
- What We’ve Done 
    - [Case Studies](https://propllr.com/case-studies/)
    - [Client News](https://propllr.com/client-news/)
- What We Think 
    - [Blog](https://blog.propllr.com/)
- About 
    - [About](https://propllr.com/about/)
    - [Life at Propllr](https://propllr.com/life-at-propllr/)
- [Contact](https://propllr.com/contact/)

# Propllr Blog

Posts about

# Content Marketing

[![Through the Lookingglass to AI Visibility](https://blog.propllr.com/hs-fs/hubfs/A%20little%20AI-1.jpg?width=472&height=340&name=A%20little%20AI-1.jpg)](https://blog.propllr.com/september-2026-newsletter)

## [Through the Lookingglass to AI Visibility](https://blog.propllr.com/september-2026-newsletter)

 Welcome to the web version of our September 2026 newsletter.

 September 9, 2026

[![B2B Video That Resonates: Start With Strategy, Not Production](https://blog.propllr.com/hs-fs/hubfs/PR%20Blog%20-%20Video%20for%20B2B-49.jpg?width=472&height=340&name=PR%20Blog%20-%20Video%20for%20B2B-49.jpg)](https://blog.propllr.com/b2b-video-that-resonates-start-with-strategy-not-production)

## [B2B Video That Resonates: Start With Strategy, Not Production](https://blog.propllr.com/b2b-video-that-resonates-start-with-strategy-not-production)

 Like a lot of kids, I went through a phase where making a movie seemed like the greatest possible...

 September 2, 2026

[![A ](https://blog.propllr.com/hs-fs/hubfs/PR%20NL%20-%20JULY%2026-42.png?width=472&height=340&name=PR%20NL%20-%20JULY%2026-42.png)](https://blog.propllr.com/july-2026-newsletter)

## [A "Master Class in Branding and Marketing"](https://blog.propllr.com/july-2026-newsletter)

 Welcome to the web version of our July 2026 newsletter.

 July 31, 2026

[![Every Blog Post Needs a Job](https://blog.propllr.com/hs-fs/hubfs/PR%20NL%20-%20JUNE%20blog.jpg?width=472&height=340&name=PR%20NL%20-%20JUNE%20blog.jpg)](https://blog.propllr.com/every-blog-post-needs-a-job)

## [Every Blog Post Needs a Job](https://blog.propllr.com/every-blog-post-needs-a-job)

 It’s June and I’ve got tomatoes and basil growing on my back deck. Chicago pools open this Friday....

 June 23, 2026

[![Do Your Own Research (But Not in an Anti-Vax Way)](https://blog.propllr.com/hs-fs/hubfs/PR%20NL%20-%20MAY%202026%20Blog.jpg?width=472&height=340&name=PR%20NL%20-%20MAY%202026%20Blog.jpg)](https://blog.propllr.com/may-2026-newsletter)

## [Do Your Own Research (But Not in an Anti-Vax Way)](https://blog.propllr.com/may-2026-newsletter)

 Welcome to the blog version of the May 2026 newsletter. If you'd like to join the savvy B2B tech...

 May 29, 2026

[![AI and Writing: How to Embrace Innovation Without Sacrificing Your Creative Soul](https://blog.propllr.com/hs-fs/hubfs/PR%20Blog%20-%20AI%20and%20Writing-41.jpg?width=472&height=340&name=PR%20Blog%20-%20AI%20and%20Writing-41.jpg)](https://blog.propllr.com/ai-and-writing-how-to-embrace-innovation-without-sacrificing-your-creative-soul)

## [AI and Writing: How to Embrace Innovation Without Sacrificing Your Creative Soul](https://blog.propllr.com/ai-and-writing-how-to-embrace-innovation-without-sacrificing-your-creative-soul)

 It’s the greatest invention since the wheel. It’s the end of human civilization as we know it.

 May 18, 2026

[![Where to Be, How to Get There, How to Measure Results](https://blog.propllr.com/hs-fs/hubfs/PR%20blog%20-%20March%20NL%20Cover.jpg?width=472&height=340&name=PR%20blog%20-%20March%20NL%20Cover.jpg)](https://blog.propllr.com/march-2026-newsletter)

## [Where to Be, How to Get There, How to Measure Results](https://blog.propllr.com/march-2026-newsletter)

 Chicago has officially experienced all four seasons in the last two weeks, and I for one am very...

 March 30, 2026

[![The Rise of the Word Nerds](https://blog.propllr.com/hs-fs/hubfs/PR%20NL%20-%20Feb%2026%20Blog.jpg?width=472&height=340&name=PR%20NL%20-%20Feb%2026%20Blog.jpg)](https://blog.propllr.com/the-rise-of-the-word-nerds)

## [The Rise of the Word Nerds](https://blog.propllr.com/the-rise-of-the-word-nerds)

 My current delusion is that I, an extremely risk-averse person who is still consistently masking in...

 February 25, 2026

[![No Mistakes, Only Gifts: The Mindset Shift That Leads to Better-Performing Content](https://blog.propllr.com/hs-fs/hubfs/PR%20blog%20-%20No%20Mistakes-32.jpg?width=472&height=340&name=PR%20blog%20-%20No%20Mistakes-32.jpg)](https://blog.propllr.com/no-mistakes-only-gifts)

## [No Mistakes, Only Gifts: The Mindset Shift That Leads to Better-Performing Content](https://blog.propllr.com/no-mistakes-only-gifts)

 By now, it’s a cliche to cite the first rule of improv: “yes, and.” We’ve heard plenty of...

 February 10, 2026

[![A Golden Age for Copywriters?](https://blog.propllr.com/hs-fs/hubfs/PR%20NL%20-%20Jan%2026%20Blog%20Cover-1.jpg?width=472&height=340&name=PR%20NL%20-%20Jan%2026%20Blog%20Cover-1.jpg)](https://blog.propllr.com/a-golden-age-for-copywriters)

## [A Golden Age for Copywriters?](https://blog.propllr.com/a-golden-age-for-copywriters)

 Here's the website version of Propllr's January 2026 newsletter. Want to get these babies in your...

 January 27, 2026

 Prev [1](https://blog.propllr.com) [2](https://blog.propllr.com/tag/content-marketing/page/2) [3](https://blog.propllr.com/tag/content-marketing/page/3) [4](https://blog.propllr.com/tag/content-marketing/page/4) [5](https://blog.propllr.com/tag/content-marketing/page/5) [Next](https://blog.propllr.com/tag/content-marketing/page/2)

### POSTS BY TAG

- [PR (113)](https://blog.propllr.com/tag/pr)
- [Content Marketing (89)](https://blog.propllr.com/tag/content-marketing)
- [Video (71)](https://blog.propllr.com/tag/video)
- [Here's How (68)](https://blog.propllr.com/tag/heres-how)
- [Case Studies (63)](https://blog.propllr.com/tag/case-studies)
- [Startups (34)](https://blog.propllr.com/tag/startups)
- [Ideas (16)](https://blog.propllr.com/tag/ideas)
- [Onward / Upward (15)](https://blog.propllr.com/tag/onward-upward)
- [Measurement (8)](https://blog.propllr.com/tag/measurement)
- [Media Training (8)](https://blog.propllr.com/tag/media-training)
- [Chicago (7)](https://blog.propllr.com/tag/chicago)
- [Awards (4)](https://blog.propllr.com/tag/awards)
- [Podcasts (4)](https://blog.propllr.com/tag/podcasts)
- [Social Media (4)](https://blog.propllr.com/tag/social-media)
- [Press Releases (3)](https://blog.propllr.com/tag/press-releases)
- [Research and Surveys (3)](https://blog.propllr.com/tag/research-and-surveys)
- [SEO (3)](https://blog.propllr.com/tag/seo)
- [Conference Marketing (2)](https://blog.propllr.com/tag/conference-marketing)
- [Surveys (1)](https://blog.propllr.com/tag/surveys)
- [Website (1)](https://blog.propllr.com/tag/website)

see all

### Join Tech’s Top Marketers

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[![](https://blog.propllr.com/hubfs/raw_assets/public/Propllr_2025/images/2024/logo.svg)](https://propllr.com/)

Propllr is a public relations and content marketing firm serving B2B technology companies.

![](https://blog.propllr.com/hubfs/raw_assets/public/Propllr_2025/images/2024/G.svg) ![](https://blog.propllr.com/hubfs/raw_assets/public/Propllr_2025/images/2024/expertise.svg) ![](https://blog.propllr.com/hubfs/raw_assets/public/Propllr_2025/images/2024/insider.svg) ![](https://blog.propllr.com/hubfs/raw_assets/public/Propllr_2025/images/2024/bulldog-awards.svg)

### What we do

- [PR](https://propllr.com/pr-for-startups/)
- [Content](https://propllr.com/content-marketing/)
- [Client News](https://propllr.com/client-news/)
- [Blog](https://blog.propllr.com/)

### Who We Are

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