We’re in the first weeks of a new year, which means it’s prime season for committing to new good habits – or at least to breaking bad ones. Even if you, like me, don’t care much for resolutions, paying attention to your bad habits can lead you to...
This is the third piece in our series on repurposing content. In the past year, we’ve written about how to repurpose audio content into text and how to turn blog content into videos.
More than two decades after the inception of the “weblog,” blogging has evolved from a quirky online soapbox for early Internet users into a high-impact marketing strategy.
If you’ve mostly thought of ghostwriting services as something reserved for presidents and celebrities working on memoirs, I’ve got good news: ghostwriters can also help startup founders and CEOs get key messages in front of their target...
Anyone who’s watched a TED talk knows that you don’t have to be boring to be an expert. Unfortunately, when startup founders and CEOs try to translate their best ideas to the written word, the spark often gets lost.
LinkedIn’s September 2020 algorithm update and redesign included several changes that happened years ago on other social channels: greater prominence for ads and promoted posts and less visibility for organic content from businesses.
This is a post for anyone new to content marketing and anyone looking to boost their skills in creating compelling content that performs well on whatever metrics you care most about – SEO, social engagement, thought leadership, sales enablement,...
Looking for some inspiration for how to get a DIY PR program off the ground?
Wondering what to do with your (measly) content budget?
Trying to decide whether to invest in a survey?
You're in the right place. The pieces below are some of our...
Some days, it may feel like the only thing harder than writing an article is revising the article you’ve just written.
Do you have an innate need to write, to the point that you sometimes find yourself narrating your own life in your head?
