Propllr Blog

What Happens When Your Thought Leader Leaves?

If you’ve ever spoken to someone from Propllr or read our blog, you know that we’re big fans of thought leadership. It’s a great way to win media placements, connect with blog readers, and build credibility and awareness for your startup.

Forget the Marketing Funnel. Startups Need to Embrace the Marketing Tunnel

In a content team check-in meeting earlier this summer, Julia was explaining to me where one client’s content fit into their marketing tunnel.

How to Write a Contributed Article that Gets Published in a Top Industry Publication

If you’re the CEO of an early stage company running your own DIY PR program, you may find that your experience with an elevator pitch makes landing a guest blog opportunity easy enough.

5 Foolproof Blogging Tips that Work for Every Business

There aren’t many universals in the world of content marketing.

3 Ways to Use Your Blog to Get Media Coverage

We’ve written about content-led PR before and shared our tips for getting a reporter’s attention in your media outreach.

What Content Marketers Can Learn from Songwriters: The I-V-vi-IV Approach to Blogging

I’m not a musician. But I married one, and because of that we have musical instruments lying around our house, and because of that our 11-month-old son believes he can point to one and invoke music (see Figure 1).

How and Why to Write a Case Study

You’ve probably spent at least a minute wondering if it would be worth your time to add case studies to your website, if you haven’t published a few already.

The Case for Jargon: When to Avoid it and How to Use it Effectively

Revolutionize.

Innovate.

Disrupt.

How to Lay the Foundation for a Content Program in One Hour a Week

Know you need a content program?

The Content Agency’s Role in a Startup Content Program

A recent article from the lovely folks at Animalz offers some insight into the role a content agency can play on a hybrid content team. It’s a great post and worth a read if you’re growing a larger content team and thinking about how to balance...

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