Propllr Blog | Onward & Upward!

The Early-Stage Startup’s Guide to TechCrunch (They're Just Not That into You)

 

TechCrunch.

The go-to site for funding news. The place to spot the future unicorn still getting its feet under itself. Where you go to get your startup on the tech world’s radar.

Not so fast.

The Signs of The Zodiac as Bad PR Pitches

At Propllr, we do our best to pitch reporters information that is relevant, highly targeted, and not overwhelming. But for anyone in PR, it’s a learning process, especially when you have to fight against your own nature, like your zodiac sign. 

Morning, Noon and Night: Chicago Startups at Your Service 24/7

Startups are having a great moment in Chicago. The city’s low cost of living attracts top talent away from New York and San Francisco, and a steady stream of incubators and investors have set up shop here to make hay.

Why Giving Away Your Secrets Is a Good Content Strategy

Back in the day, companies guarded their trade secrets fiercely. So fiercely, in fact, that urban legends sprung up around the practice – including the one I heard as a kid about how the Neiman Marcus people charged some lady $250 for their...

15 Questions Every Reporter Will Ask About Your Startup

So you want media coverage for your startup. Great! 

How to Pitch Podcasts in 8 Steps

Companies love getting their message to a customer who’s willing to listen. That’s why they spent $479 million on podcast advertising last year.

How Truss Brought a B2B Brand to Life on Social

Lynette Grinter is the Vice President of Marketing at Truss, the largest online marketplace for commercial real estate.

Read on for a transcript of her presentation from our April 16, 2019 Here’s How Startup Marketing Conference, where she...

Can't Think of a Pitch? Try a Trope

Pitching is a big part of PR. It’s the act of reaching out to people in the media (reporters, podcasters, editors, etc.), introducing them to yourself or your company, and helping them find a perfect story – one that will attract readers while...

PR vs. Link-building: Which Do You Need?

While SEMRush declared a few years ago that PR is the new link building, I’d like to offer a slightly more nuanced take: PR and link building are related but separate disciplines.

This GovTech Startup Leads Its Industry by Putting Clients in the Spotlight

Liz Fischer is the Chief Marketing Officer at CityBase, a tech firm that works with government and utility clients to integrate with client databases through their unified API.

Read on for a transcript of her presentation from our April 16, 2019 ...

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