Propllr Blog | Onward & Upward!

15 Questions Every Reporter Will Ask About Your Startup

So you want media coverage for your startup. Great! 

How to Pitch Podcasts in 8 Steps

Companies love getting their message to a customer who’s willing to listen. That’s why they spent $479 million on podcast advertising last year.

How Truss Brought a B2B Brand to Life on Social

Lynette Grinter is the Vice President of Marketing at Truss, the largest online marketplace for commercial real estate.

Read on for a transcript of her presentation from our April 16, 2019 Here’s How Startup Marketing Conference, where she...

Propllr: The Uber of Tropes

Pitching is a big part of PR. It’s the act of reaching out to people in the media (reporters, podcasters, editors, etc.), introducing them to yourself or your company, and helping them find a perfect story – one that will attract readers while...

PR vs. Link-building: Which Do You Need?

While SEMRush declared a few years ago that PR is the new link building, I’d like to offer a slightly more nuanced take: PR and link building are related but separate disciplines.

This GovTech Startup Leads Its Industry by Putting Clients in the Spotlight

Liz Fischer is the Chief Marketing Officer at CityBase, a tech firm that works with government and utility clients to integrate with client databases through their unified API.

Read on for a transcript of her presentation from our April 16, 2019 ...

Stick with PR – What Do You Know About Being Clever on Twitter

Four Ways to Get More Impactful Media Coverage

Many startups want to get their name in front of everyone, thinking that more placements means that they’ll reach more buyers.

How AMOpportunities Tapped into the International Market by Focusing on Shared Values

Kyle Swinsky is the CEO of AMOpportunities, a Chicago-based startup that helps international doctors and medical students find clinical training opportunities in the United States.

Read on for a transcript of his presentation from our April 16,...

What Makes a Good Award Nomination: Advice from a Judge

Award wins can be a powerful way to grow your company. Aside from bragging rights, there are many practical advantages to winning awards, including building credibility and brand awareness, attracting potential hires, and grabbing the attention...

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