Propllr Blog | Onward & Upward!

How and Why to Write a Case Study

You’ve probably spent at least a minute wondering if it would be worth your time to add case studies to your website, if you haven’t published a few already.

4 Ways to Earn Media Coverage For Your Product or Product Feature

A word to the wise: Reporters don’t cover products or features, they cover trends.

The Case for Jargon: When to Avoid it and How to Use it Effectively




How to Use Clubhouse to Help Your PR Efforts

You’ve probably heard of Clubhouse, the “drop-in audio chat” app launched in April of last year. The platform, which has exploded over the past few months, is now used by everyone from Elon Musk to Oprah for real-time conversations in “rooms”...

How to Lay the Foundation for a Content Program in One Hour a Week

Know you need a content program?

The Content Agency’s Role in a Startup Content Program

A recent article from the lovely folks at Animalz offers some insight into the role a content agency can play on a hybrid content team. It’s a great post and worth a read if you’re growing a larger content team and thinking about how to balance...

8 Virtual Startup Events to Get on Your Q2 Calendar

The good news as we approach Q2 2021: vaccines are rolling out around the country, and we’re seeing promising signs that they’ll be widely available before summer. The bad news: new COVID infections are still north of 50,000 per day, which means...

Propllr’s Content Philosophy

Propllr is a PR and content marketing firm, so creating “content” is a huge part of what we do every day. It makes a difference for our clients. I like to think it helps people in the world understand things better and see connections they...

How to Pitch to Media: The Startup Pitch Stack that Won't Quit

Pitching the media is hard. There’s pressure to prove yourself (or your company) as interesting enough, smart enough, or successful enough to be worthy of a journalist’s attention.

How to Prepare for a TV Interview: 9 Tips

So you landed a spot on TV. Congrats!

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