When you sit down with a reporter, it’s important to know your story, to know your facts and figures, and to know what that reporter finds interesting. It’s basic prep work for anyone handling PR.
PR can feel like a behemoth to tackle. And let’s face it – you’re a startup founder or part of an early stage team with little spare time as it is. I doubt that the thought of writing press releases gets you out of bed in the morning.
Award wins can provide a huge boost to your startup’s image.
Be honest with yourself: how many shows have you watched in their entirety since March 2020 that you never would have found time for outside of lockdown conditions?
Among writers, it’s fashionable to hate math.
In the first days of a startup, founders do it all. They build. They hire. They raise money. They plan. They network. They sell (hopefully). They even write, whether that’s blog posts or shareholder emails or marketing strategy.
One of the first lessons we’re taught as incoming media team members at Propllr is “be human.”
If you’ve been on TikTok or Instagram Reels for the last year or so, you may be familiar with the viral trend of pet owners not quite petting their pets, as in this video:
If you’ve ever spoken to someone from Propllr or read our blog, you know that we’re big fans of thought leadership. It’s a great way to win media placements, connect with blog readers, and build credibility and awareness for your startup.
In a content team check-in meeting earlier this summer, Julia was explaining to me where one client’s content fit into their marketing tunnel.
