If you’re the CEO of an early stage company running your own DIY PR program, you may find that your experience with an elevator pitch makes landing a guest blog opportunity easy enough.
In 2019, Ernst & Young launched the Entrepreneur Access Network (EAN), a program to give Black and Latinx entrepreneurs access to resources that will increase their odds of long-term success – and in the process, help close the racial wealth gap...
There aren’t many universals in the world of content marketing.
We’ve written about content-led PR before and shared our tips for getting a reporter’s attention in your media outreach.
I’m not a musician. But I married one, and because of that we have musical instruments lying around our house, and because of that our 11-month-old son believes he can point to one and invoke music (see Figure 1).
In 2019, Marina Malaguti was looking to hire a data scientist. More specifically, she was looking to hire a female data scientist. As the director of product and engineering, data science, and data engineering at her then-employer, she was...
It’s May, which means a lot of new graduates are looking for work. And with unemployment rates for tech and business roles much lower than they were a year ago, now is a good time for anyone in the industry seeking a change to apply for new...
You’ve probably spent at least a minute wondering if it would be worth your time to add case studies to your website, if you haven’t published a few already.
A word to the wise: Reporters don’t cover products or features, they cover trends.
