This is the third piece in our series on repurposing content. In the past year, we’ve written about how to repurpose audio content into text and how to turn blog content into videos.
Ah, 2020. What a year it's been. Though we didn’t know it at the time, we published our 2019 gratitude post exactly 10 days after the first case of COVID-19 was recorded. As I write these words now, I can’t help but wonder what events might...
Most startup marketers know that social media is a great way to communicate with customers and potential customers, hear what they’re thinking, and get them more engaged with your brand.
More than two decades after the inception of the “weblog,” blogging has evolved from a quirky online soapbox for early Internet users into a high-impact marketing strategy.
If you’ve mostly thought of ghostwriting services as something reserved for presidents and celebrities working on memoirs, I’ve got good news: ghostwriters can also help startup founders and CEOs get key messages in front of their target...
Ever since coming into the national spotlight as a young teenager, LeBron James has been acing interviews. That’s almost two decades of stellar answers to the press.
Anyone who’s watched a TED talk knows that you don’t have to be boring to be an expert. Unfortunately, when startup founders and CEOs try to translate their best ideas to the written word, the spark often gets lost.
LinkedIn’s September 2020 algorithm update and redesign included several changes that happened years ago on other social channels: greater prominence for ads and promoted posts and less visibility for organic content from businesses.
Wondering how startup investors find the companies they invest in?
I never used to know who Scott Galloway was, but it’s hard to remember a time I didn’t.
The man – and his thought leadership – is everywhere.
