Propllr Blog | Onward & Upward!

Year in Review: Evaluating Your PR Program

My mom always likes to remind me: it’s impossible to know where you’re going if you don’t look back at how far you’ve come. Because of this mantra (and because I’m a big fan of planning in general), I’ve held the same belief that a successful PR...

3 PR Measurement Strategies to Track ROI

In the startup world, it’s normal to track marketing ROI obsessively. When you’re working on a shoestring budget, there’s no room to spend money on efforts that don’t pay off – including efforts that are notoriously difficult to measure, like...

Pay-per-Hit PR: Does It Work?

Measuring the value of startup public relations is a critical but challenging task (we wrote about this earlier here). Some common ideas for measuring performance are to base value on advertising equivalencies (with a “credibility” multiplier) or on...

5 Steps to Measure and Maximize Startup PR ROI

The majority of Propllr’s clients are startups. The majority of startups are founded by engineering-types. The majority of engineering-types are quant-driven. The majority of quant-driven people are, well, quant-driven. So when we pitch our services...

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