It’s a tough time for startups trying to raise money: as of mid-2023, VCs have tightened their...
Posts about
Measurement
How do you know if your content is working?
More than two decades after the inception of the “weblog,” blogging has evolved from a quirky...
Marty Pesis is Director of Marketing at Cameo, a Chicago-based startup that’s gone viral. Cameo’s...
My mom always likes to remind me: it’s impossible to know where you’re going if you don’t look back...
In the startup world, it’s normal to track marketing ROI obsessively. When you’re working on a...
Measuring the value of startup public relations is a critical but challenging task (we wrote about...
The majority of Propllr’s clients are startups. The majority of startups are founded by...