July 7, 2023
It’s a tough time for startups trying to raise money: as of mid-2023, VCs have tightened their...
Posts about
Measurement
March 9, 2023
How do you know if your content is working?
November 6, 2020
More than two decades after the inception of the “weblog,” blogging has evolved from a quirky...
February 14, 2020
Marty Pesis is Director of Marketing at Cameo, a Chicago-based startup that’s gone viral. Cameo’s...
December 28, 2018
My mom always likes to remind me: it’s impossible to know where you’re going if you don’t look back...
August 24, 2018
In the startup world, it’s normal to track marketing ROI obsessively. When you’re working on a...
February 24, 2014
Measuring the value of startup public relations is a critical but challenging task (we wrote about...
January 29, 2014
The majority of Propllr’s clients are startups. The majority of startups are founded by...