This post is the first in a series we’re doing on repurposing content. Today, we’ll focus on repurposing audio content into written work – for example, turning a podcast into a blog post or guest post.
We’ve written in the past about how to pitch your story to podcasts – but what if you want to launch your own? Podcasts are more popular than ever, especially among affluent and educated listeners.
Companies love getting their message to a customer who’s willing to listen. That’s why they spent $479 million on podcast advertising last year.
