We’ve written about content-led PR before and shared our tips for getting a reporter’s attention in your media outreach.
A word to the wise: Reporters don’t cover products or features, they cover trends.
Pitching the media is hard. There’s pressure to prove yourself (or your company) as interesting enough, smart enough, or successful enough to be worthy of a journalist’s attention.
There's no greater success story for your startup than a happy customer.
Ever since coming into the national spotlight as a young teenager, LeBron James has been acing interviews. That’s almost two decades of stellar answers to the press.
Wondering how startup investors find the companies they invest in?
I never used to know who Scott Galloway was, but it’s hard to remember a time I didn’t.
The man – and his thought leadership – is everywhere.
Think back to your first interview. It was probably something you did for the first time for your first job. If it was anything like mine, it involved sweaty palms, jumbled responses, and a pair of oversized dress shoes you purchased at a steep...
As we consider the uncertain future thrust on us by the COVID-19 pandemic, a lot of us are asking, “How can I make the most of what I already have?”
I’d say that nine out of 10 times I have a call with a B2B startup founder, I tell them this: It’s too early to hire us, but it’s never too early to start PR. And to help them get started, we have tons of resources on this very blog, including...
