Aana Leech is VP of marketing and customer success at Popular Pays, a Chicago-based startup whose software streamlines influencer and content creation strategies at scale.
Aana shared how her team tested a major pivot through a time-bounded...
Twitter is crawling with reporters.
As of August, Propllr has been serving Chicago's startup marketing scene for eight years. Eight years! That's two presidential terms, the time it takes a paw-paw tree planted from a seed to bear fruit, and the average lifespan of an opossum.
Thanksgiving is almost here. Anyone who knows me knows this means I will soon hole up in my kitchen, intoxicating myself with the scents of cinnamon, cardamom, and nutmeg, maniacally churning out baked goods like a sugar-addicted mad scientist.
If you’re a startup trying to grow a national – or even global – brand, you may not think that getting your story on the local TV news can help.
You’ve got big news – a new feature or product or service your customers will go crazy for.
This is an update of a post originally published on February 11, 2014.
This is an update of a post originally published on March 8, 2016.
Among the many reasons for a startup to focus on PR – whether through a DIY effort or by hiring a freelancer or agency – are the twin benefits of credibility and awareness. Sure,...
TechCrunch.
The go-to site for funding news. The place to spot the future unicorn still getting its feet under itself. Where you go to get your startup on the tech world’s radar.
Not so fast.
