“We want to get some buzz” is a common refrain when startups reach out to a PR firm. But for B2B...

PR is something every B2B tech company should be doing, whether DIY (for the founder mode folks) or...

AI will become like a “new cofounder” for many startups, according to a recent HubSpot report.

If you’re an early-stage B2B startup founder or marketer trying to make the case for PR, you might...

Recently, I sat down with marketing leader and HardTechCMO founder Mike Harmon. From his start...

Two years ago, I was interviewing a product developer for an article we’d be writing about their...

You know your startup is great. But how do you make sure everyone else knows that, too?

This post originally ran on TechCrunch on November 9, 2023. In June, TechCrunch highlighted an ...

Most B2B tech companies approach written thought leadership like this:

So you’ve wowed a journalist with a couple of quotable quotes or published a provocative...