If you’re a startup trying to grow a national – or even global – brand, you may not think that getting your story on the local TV news can help.
You’ve got big news – a new feature or product or service your customers will go crazy for.
This is an update of a post originally published on February 11, 2014.
This is an update of a post originally published on March 8, 2016.
Among the many reasons for a startup to focus on PR – whether through a DIY effort or by hiring a freelancer or agency – are the twin benefits of credibility and awareness. Sure,...
TechCrunch.
The go-to site for funding news. The place to spot the future unicorn still getting its feet under itself. Where you go to get your startup on the tech world’s radar.
Not so fast.
At Propllr, we do our best to pitch reporters information that is relevant, highly targeted, and not overwhelming. But for anyone in PR, it’s a learning process, especially when you have to fight against your own nature, like your zodiac sign.
So you want media coverage for your startup. Great!
Companies love getting their message to a customer who’s willing to listen. That’s why they spent $479 million on podcast advertising last year.
Pitching is a big part of PR. It’s the act of reaching out to people in the media (reporters, podcasters, editors, etc.), introducing them to yourself or your company, and helping them find a perfect story – one that will attract readers while...
While SEMRush declared a few years ago that PR is the new link building, I’d like to offer a slightly more nuanced take: PR and link building are related but separate disciplines.
