Propllr Blog | Onward & Upward!

How to Get a Story About Your Startup on the Local TV News in 8 Steps

If you’re a startup trying to grow a national – or even global – brand, you may not think that getting your story on the local TV news can help.

How to Announce Company News at a Conference (Or Not)

You’ve got big news – a new feature or product or service your customers will go crazy for.

Press Release Boilerplate Examples Every Startup Can Learn From (Plus a Formula!)

This is an update of a post originally published on February 11, 2014.

Want a News Page on Your Website? Here's How to Do it Right

This is an update of a post originally published on March 8, 2016.

Among the many reasons for a startup to focus on PR – whether through a DIY effort or by hiring a freelancer or agency – are the twin benefits of credibility and awareness. Sure,...

The Early-Stage Startup’s Guide to TechCrunch (They're Just Not That into You)

 

TechCrunch.

The go-to site for funding news. The place to spot the future unicorn still getting its feet under itself. Where you go to get your startup on the tech world’s radar.

Not so fast.

The Signs of The Zodiac as Bad PR Pitches

At Propllr, we do our best to pitch reporters information that is relevant, highly targeted, and not overwhelming. But for anyone in PR, it’s a learning process, especially when you have to fight against your own nature, like your zodiac sign. 

15 Questions Every Reporter Will Ask About Your Startup

So you want media coverage for your startup. Great! 

How to Pitch Podcasts in 8 Steps

Companies love getting their message to a customer who’s willing to listen. That’s why they spent $479 million on podcast advertising last year.

Can't Think of a Pitch? Try a Trope

Pitching is a big part of PR. It’s the act of reaching out to people in the media (reporters, podcasters, editors, etc.), introducing them to yourself or your company, and helping them find a perfect story – one that will attract readers while...

PR vs. Link-building: Which Do You Need?

While SEMRush declared a few years ago that PR is the new link building, I’d like to offer a slightly more nuanced take: PR and link building are related but separate disciplines.

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