While SEMRush declared a few years ago that PR is the new link building, I’d like to offer a slightly more nuanced take: PR and link building are related but separate disciplines.
Search engine optimization (SEO) is an important part of “internet hygiene.” Maintaining the SEO part of your website is like maintaining your car: you can’t just fill it with gas (or content) and expect it to keep running safely. You’ve got to...
Melissa Mauter is the Vice President of Data at BallotReady.org, a Chicago-based content aggregator that provides nonpartisan information about candidates and referendums on ballots around the country.
Read on for a transcript of her presentation...
