Propllr Blog

PR vs. Link-building: Which Do You Need?

While SEMRush declared a few years ago that PR is the new link building, I’d like to offer a slightly more nuanced take: PR and link building are related but separate disciplines.

No SEO on Staff? Check These 4 Things

Search engine optimization (SEO) is an important part of “internet hygiene.” Maintaining the SEO part of your website is like maintaining your car: you can’t just fill it with gas (or content) and expect it to keep running safely. You’ve got to...

Here's How We Ramped Up SEO to Engage Over 1 Million Midterm Voters

Melissa Mauter is the Vice President of Data at, a Chicago-based content aggregator that provides nonpartisan information about candidates and referendums on ballots around the country.

Read on for a transcript of her presentation...