Jack McHugh

So you’ve wowed a journalist with a couple of quotable quotes or published a provocative...

Think of the last time you “fell for” an advertisement.

Pitching the media is hard. There’s pressure to prove yourself (or your company) as interesting...

Think back to your first interview. It was probably something you did for the first time for your...

Companies love getting their message to a customer who’s willing to listen. That’s why they spent ...