--- title: "Anatomy of a Startup Profile: AngelList" description: Read why AngelList caught the eye on Brad Stone in Businessweek --- [![](https://blog.propllr.com/hubfs/raw_assets/public/Propllr_2025/images/2024/logo.svg)](https://propllr.com/) - What We Do - [Public Relations](https://propllr.com/pr-for-startups/) - [Content Marketing](https://propllr.com/content-marketing/) - What We’ve Done - [Case Studies](https://propllr.com/case-studies/) - [Client News](https://propllr.com/client-news/) - What We Think - [Blog](https://blog.propllr.com/) - About - [About](https://propllr.com/about/) - [Life at Propllr](https://propllr.com/life-at-propllr/) - [Contact](https://propllr.com/contact/) - What We Do - [Public Relations](https://propllr.com/pr-for-startups/) - [Content Marketing](https://propllr.com/content-marketing/) - What We’ve Done - [Case Studies](https://propllr.com/case-studies/) - [Client News](https://propllr.com/client-news/) - What We Think - [Blog](https://blog.propllr.com/) - About - [About](https://propllr.com/about/) - [Life at Propllr](https://propllr.com/life-at-propllr/) - [Contact](https://propllr.com/contact/) # Anatomy of a Startup Profile: AngelList By [Josh Inglis](https://blog.propllr.com/author/josh-inglis) | January 20, 2014 ##### [The Social Network for Startups](http://www.businessweek.com/articles/2014-01-16/angellist-the-social-network-for-startups) (AngelList) -- By Brad Stone, Bloomberg Businessweek, January 20, 2014 Brad Stone, senior writer at *Bloomberg Businessweek* and author of the recent (and excellent) Bezos/Amazon bio, covers the ins and outs of [AngelList](https://angel.co/), the thriving marketplace for early stage angel investors and startups. - **Compelling founder story** – Founder Naval Ravikant is a self-made success story. His family came to the US when he was just 9, following his pharmacist father who had come from India five years prior. - **Founder track record** – Ravikant’s prior company, Epinions was a success. - **Personal reason to launch startup** – Ravikant felt cheated in the sale of Epinions, which he had cofounded, and wanted to help entrepreneurs avoid his mistakes. - **Unmet need** – AngelList helps entrepreneurs and early stage angels find each other. - **Timeliness –** The startup “market” could not be hotter, and the JOBS Act is allowing broader dissemination of private investment opportunities, so yes, a story about startups and venture capital is particularly timely. - **Quick comparison** – AngelList is compared with Kickstarter. - **Disruptive** – AngelList fights the “smoke-filled room” idea of having to know the right people to find the right deal. - **Clear value proposition** – AngelList’s value proposition is as clear as they come: AngelList makes “startup investing transparent, efficient and more open.” - **Referenceable clients** – AngelList shares notable names such as Tim Ferris, Kevin Rose and Uber. - **Client stories** – The article points to how [Sprig](https://getsprig.com/) raised $500k in one day because investors saw Brian O’Malley of Accel was in already. Sprig CEO Gagan Biyani  goes so far as to say: “Fundraising is a pain that takes you away from building a company. Using AngelList was a no-brainer.” - **Metrics** – AngelList quotes 500 startups having raised $125 million in 2013. - **Third**-**party endorsement** – None given. - **Trendiness** – The story is pretty light on trendspotting, but all things venture capital are always of interest. - **Healthy skepticism** – Stone brings in a quick quote from an unnamed source who expresses concern that AngelList might incentivize greater risk-taking by investors, but ultimately gives Ravikant the final say, with a rebuttal quote closing out the article. 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