In the first days of a startup, founders do it all. They build. They hire. They raise money. They plan. They network. They sell (hopefully). They even write, whether that’s blog posts or shareholder emails or marketing strategy.
It’s not uncommon for startups to reach out to us when they have funding news to announce. After all, it’s the most obvious time for coverage, and done right, the results are predictable and almost uniformly positive.
I never used to know who Scott Galloway was, but it’s hard to remember a time I didn’t.
The man – and his thought leadership – is everywhere.
I’d say that nine out of 10 times I have a call with a B2B startup founder, I tell them this: It’s too early to hire us, but it’s never too early to start PR. And to help them get started, we have tons of resources on this very blog, including...
In July of last year, I did some research into TechCrunch in an effort to answer one question:
The dirty little secret of PR is that much of what firms like Propllr get paid for can be done by anyone. Probably not as well and almost certainly not with as much speed, creativity, or consistency. But still, it’s doable.