--- title: Propllr Blog | Onward & Upward! | Josh Inglis description: Tips on PR and content marketing for startups and growing companies. --- [![](https://blog.propllr.com/hubfs/raw_assets/public/Propllr_2025/images/2024/logo.svg)](https://propllr.com/) - What We Do - [Public Relations](https://propllr.com/pr-for-startups/) - [Content Marketing](https://propllr.com/content-marketing/) - What We’ve Done - [Case Studies](https://propllr.com/case-studies/) - [Client News](https://propllr.com/client-news/) - What We Think - [Blog](https://blog.propllr.com/) - About - [About](https://propllr.com/about/) - [Life at Propllr](https://propllr.com/life-at-propllr/) - [Contact](https://propllr.com/contact/) - What We Do - [Public Relations](https://propllr.com/pr-for-startups/) - [Content Marketing](https://propllr.com/content-marketing/) - What We’ve Done - [Case Studies](https://propllr.com/case-studies/) - [Client News](https://propllr.com/client-news/) - What We Think - [Blog](https://blog.propllr.com/) - About - [About](https://propllr.com/about/) - [Life at Propllr](https://propllr.com/life-at-propllr/) - [Contact](https://propllr.com/contact/) ![Josh Inglis](https://blog.propllr.com/hs-fs/hubfs/Josh_Inglis.jpg?width=200&name=Josh_Inglis.jpg) # Josh Inglis [Follow me on LinkedIn](https://www.linkedin.com/in/joshuainglis/) [Follow me on Twitter](https://twitter.com/Propllrhead) [![The Best Trust-Building Awards For B2B Tech Companies in 2026](https://blog.propllr.com/hs-fs/hubfs/PR%20blog%20-%20Awards%20for%20B2B%20Tech%20Companies.jpg?width=472&height=340&name=PR%20blog%20-%20Awards%20for%20B2B%20Tech%20Companies.jpg)](https://blog.propllr.com/the-best-trust-building-awards-for-b2b-tech-companies-in-2026) ## [The Best Trust-Building Awards For B2B Tech Companies in 2026](https://blog.propllr.com/the-best-trust-building-awards-for-b2b-tech-companies-in-2026) Why do we talk so much about building trust? Because when potential customers trust you, they're... March 11, 2026 [![Propllr Gives Back 2025](https://blog.propllr.com/hs-fs/hubfs/PR%20blog%20-%20Propllr%20Gives%20Back-1.jpg?width=472&height=340&name=PR%20blog%20-%20Propllr%20Gives%20Back-1.jpg)](https://blog.propllr.com/propllr-gives-back-2025) ## [Propllr Gives Back 2025](https://blog.propllr.com/propllr-gives-back-2025) It’s the holiday season, which means it’s once again time for Propllr Gives Back, where each member... December 17, 2025 [![10 Proven Ways to Maximize Trade Show ROI for B2B Tech Startups (No Tchotchkes!)](https://blog.propllr.com/hs-fs/hubfs/PR%20blog%20-%20Trade%20Show%20ROI%20V2-21.jpg?width=472&height=340&name=PR%20blog%20-%20Trade%20Show%20ROI%20V2-21.jpg)](https://blog.propllr.com/maximize-trade-show-roi-b2b-tech) ## [10 Proven Ways to Maximize Trade Show ROI for B2B Tech Startups (No Tchotchkes!)](https://blog.propllr.com/maximize-trade-show-roi-b2b-tech) TL;DR Don’t just track trade show ROI; maximize it. Pre-show research, off-floor experiences, and... December 10, 2025 [![Plug Your Trust Leaks: How to Stop Small Omissions from Becoming Big Reputational Problems](https://blog.propllr.com/hs-fs/hubfs/PR%20blog%20-%20Plug%20Your%20Trust%20Leaks%20-12.jpg?width=472&height=340&name=PR%20blog%20-%20Plug%20Your%20Trust%20Leaks%20-12.jpg)](https://blog.propllr.com/plug-your-trust-leaks) ## [Plug Your Trust Leaks: How to Stop Small Omissions from Becoming Big Reputational Problems](https://blog.propllr.com/plug-your-trust-leaks) During Covid’s peak, my TV comfort food was Maine Cabin Masters, a series where a tight-knit crew... September 16, 2025 [![How Propllr Uses AI Today](https://blog.propllr.com/hs-fs/hubfs/PR%20AI%20Blog%20-%20Section%204..png?width=472&height=340&name=PR%20AI%20Blog%20-%20Section%204..png)](https://blog.propllr.com/how-propllr-uses-ai) ## [How Propllr Uses AI Today](https://blog.propllr.com/how-propllr-uses-ai) Have you ever wondered if your comms agency—whether that’s PR or content or both—is using AI? And... July 16, 2025 [![Propllr Gives Back 2024](https://blog.propllr.com/hs-fs/hubfs/PropllrGivesBack%20(5568%20x%203712%20px).png?width=472&height=340&name=PropllrGivesBack%20(5568%20x%203712%20px).png)](https://blog.propllr.com/propllr-gives-back-2024) ## [Propllr Gives Back 2024](https://blog.propllr.com/propllr-gives-back-2024) It’s the holiday season, which means it’s once again time for Propllr Gives Back, where each member... December 18, 2024 [![B2B Tech PR: Build Trust, Not Buzz (A Practical Framework)](https://blog.propllr.com/hs-fs/hubfs/pexels-savvas-stavrinos-270619-814544.jpg?width=472&height=340&name=pexels-savvas-stavrinos-270619-814544.jpg)](https://blog.propllr.com/build-trust-not-buzz) ## [B2B Tech PR: Build Trust, Not Buzz (A Practical Framework)](https://blog.propllr.com/build-trust-not-buzz) “We want to get some buzz” is a common refrain when startups reach out to a PR firm. But for B2B... November 18, 2024 [![Beat a Better-Funded Competitor: A 6-Step PR Counter-Strategy for B2B Tech](https://blog.propllr.com/hs-fs/hubfs/MotorcycleRace.jpg?width=472&height=340&name=MotorcycleRace.jpg)](https://blog.propllr.com/how-to-catch-up-with-competitors-pr-success) ## [Beat a Better-Funded Competitor: A 6-Step PR Counter-Strategy for B2B Tech](https://blog.propllr.com/how-to-catch-up-with-competitors-pr-success) PR is something every B2B tech company should be doing, whether DIY (for the founder mode folks) or... October 22, 2024 [![Measuring PR in the LLM Era: Beyond Clicks—Trust, Coverage Quality, and Sales Impact](https://blog.propllr.com/hs-fs/hubfs/pexels-digitalbuggu-171195-1.jpg?width=472&height=340&name=pexels-digitalbuggu-171195-1.jpg)](https://blog.propllr.com/unconventional-metrics-for-measuring-pr-results) ## [Measuring PR in the LLM Era: Beyond Clicks—Trust, Coverage Quality, and Sales Impact](https://blog.propllr.com/unconventional-metrics-for-measuring-pr-results) If you’re an early-stage B2B startup founder or marketer trying to make the case for PR, you might... May 28, 2024 [![Propllr Gives Back 2023](https://blog.propllr.com/hs-fs/hubfs/pexels-george-dolgikh-1666070.jpg?width=472&height=340&name=pexels-george-dolgikh-1666070.jpg)](https://blog.propllr.com/propllr-gives-back-2023) ## [Propllr Gives Back 2023](https://blog.propllr.com/propllr-gives-back-2023) As we close out 2023, the Propllr team is glad to say it’s time once again for Propllr Gives Back. December 22, 2023 Prev [1](https://blog.propllr.com) [2](https://blog.propllr.com/author/josh-inglis/page/2) [3](https://blog.propllr.com/author/josh-inglis/page/3) [4](https://blog.propllr.com/author/josh-inglis/page/4) [5](https://blog.propllr.com/author/josh-inglis/page/5) [Next](https://blog.propllr.com/author/josh-inglis/page/2) ### POSTS BY TAG - [PR (113)](https://blog.propllr.com/tag/pr) - [Content Marketing (89)](https://blog.propllr.com/tag/content-marketing) - [Video (71)](https://blog.propllr.com/tag/video) - [Here's How (68)](https://blog.propllr.com/tag/heres-how) - [Case Studies (63)](https://blog.propllr.com/tag/case-studies) - [Startups (34)](https://blog.propllr.com/tag/startups) - [Ideas (16)](https://blog.propllr.com/tag/ideas) - [Onward / Upward (15)](https://blog.propllr.com/tag/onward-upward) - [Measurement (8)](https://blog.propllr.com/tag/measurement) - [Media Training (8)](https://blog.propllr.com/tag/media-training) - [Chicago (7)](https://blog.propllr.com/tag/chicago) - [Awards (4)](https://blog.propllr.com/tag/awards) - [Podcasts (4)](https://blog.propllr.com/tag/podcasts) - [Social Media (4)](https://blog.propllr.com/tag/social-media) - [Press Releases (3)](https://blog.propllr.com/tag/press-releases) - [Research and Surveys (3)](https://blog.propllr.com/tag/research-and-surveys) - [SEO (3)](https://blog.propllr.com/tag/seo) - [Conference Marketing (2)](https://blog.propllr.com/tag/conference-marketing) - [Surveys (1)](https://blog.propllr.com/tag/surveys) - [Website (1)](https://blog.propllr.com/tag/website) see all ### Join Tech’s Top Marketers Get dispatches from the front lines of comms, search, PR, social, AI – and what it all means for B2B tech companies. #### Follow Us [![](https://blog.propllr.com/hubfs/raw_assets/public/Propllr_2025/images/2024/logo.svg)](https://propllr.com/) Propllr is a public relations and content marketing firm serving B2B technology companies. ![](https://blog.propllr.com/hubfs/raw_assets/public/Propllr_2025/images/2024/G.svg) ![](https://blog.propllr.com/hubfs/raw_assets/public/Propllr_2025/images/2024/expertise.svg) ![](https://blog.propllr.com/hubfs/raw_assets/public/Propllr_2025/images/2024/insider.svg) ![](https://blog.propllr.com/hubfs/raw_assets/public/Propllr_2025/images/2024/bulldog-awards.svg) ### What we do - [PR](https://propllr.com/pr-for-startups/) - [Content](https://propllr.com/content-marketing/) - [Client News](https://propllr.com/client-news/) - [Blog](https://blog.propllr.com/) ### Who We Are - [About](https://propllr.com/about/) - [FAQ](https://propllr.com/faq/) - [Contact](https://propllr.com/contact/) - [Careers](https://propllr.com/careers/) ## LET'S STAY CONNECTED © 2024 Propllr, LLC - [Privacy Policy](https://propllr.com/privacy-policy/) - [Terms of Use](https://propllr.com/terms-of-use/)