--- title: Propllr Blog | Onward & Upward! | Connor Bradshaw description: Tips on PR and content marketing for startups and growing companies. --- [![](https://blog.propllr.com/hubfs/raw_assets/public/Propllr_2025/images/2024/logo.svg)](https://propllr.com/) - What We Do - [Public Relations](https://propllr.com/pr-for-startups/) - [Content Marketing](https://propllr.com/content-marketing/) - What We’ve Done - [Case Studies](https://propllr.com/case-studies/) - [Client News](https://propllr.com/client-news/) - What We Think - [Blog](https://blog.propllr.com/) - About - [About](https://propllr.com/about/) - [Life at Propllr](https://propllr.com/life-at-propllr/) - [Contact](https://propllr.com/contact/) - What We Do - [Public Relations](https://propllr.com/pr-for-startups/) - [Content Marketing](https://propllr.com/content-marketing/) - What We’ve Done - [Case Studies](https://propllr.com/case-studies/) - [Client News](https://propllr.com/client-news/) - What We Think - [Blog](https://blog.propllr.com/) - About - [About](https://propllr.com/about/) - [Life at Propllr](https://propllr.com/life-at-propllr/) - [Contact](https://propllr.com/contact/) ![Connor Bradshaw](https://app.hubspot.com/settings/avatar/85a9ecf9f0497a526f654a24d1895969) # Connor Bradshaw [![6 Questions to Answer Before Investing in Sales Enablement Content](https://blog.propllr.com/hs-fs/hubfs/piggy%20bank.png?width=472&height=340&name=piggy%20bank.png)](https://blog.propllr.com/what-to-know-before-investing-in-sales-enablement-content) ## [6 Questions to Answer Before Investing in Sales Enablement Content](https://blog.propllr.com/what-to-know-before-investing-in-sales-enablement-content) At a high level, sales enablement content is fairly self-explanatory. It’s content (blogs, videos,... July 21, 2023 [![3 Lessons on Measuring and Sharing Content for B2B Startups](https://blog.propllr.com/hs-fs/hubfs/mahdiar-mahmoodi-4iknJXlUCjo-unsplash.jpg?width=472&height=340&name=mahdiar-mahmoodi-4iknJXlUCjo-unsplash.jpg)](https://blog.propllr.com/lessons-on-measuring-and-sharing-content) ## [3 Lessons on Measuring and Sharing Content for B2B Startups](https://blog.propllr.com/lessons-on-measuring-and-sharing-content) Einstein once said “if you judge a fish by its ability to climb a tree, it will live its whole life... February 28, 2023 [![5 Ways to Help Your B2B Marketing Resonate with Your Audience](https://blog.propllr.com/hs-fs/hubfs/markus-spiske-6-KP9A2t5Vg-unsplash.jpg?width=472&height=340&name=markus-spiske-6-KP9A2t5Vg-unsplash.jpg)](https://blog.propllr.com/how-to-make-b2b-marketing-resonate) ## [5 Ways to Help Your B2B Marketing Resonate with Your Audience](https://blog.propllr.com/how-to-make-b2b-marketing-resonate) Let’s kick this off with something B2B marketers all know but can tend to forget: businesses don’t... August 2, 2022 [![Don’t Start That Blog! Don’t Write That Post!](https://blog.propllr.com/hs-fs/hubfs/dont%20write%20that%20blog%20(2)%20(2).png?width=472&height=340&name=dont%20write%20that%20blog%20(2)%20(2).png)](https://blog.propllr.com/dont-start-that-blog) ## [Don’t Start That Blog! Don’t Write That Post!](https://blog.propllr.com/dont-start-that-blog) That’s right. A content marketer is telling you not to start a blog. Buckle up, reader. July 15, 2022 [![Resources to Help You Foster LGBTQ+ Inclusion at Your Startup](https://blog.propllr.com/hs-fs/hubfs/pexels-steve-johnson-1704119.jpg?width=472&height=340&name=pexels-steve-johnson-1704119.jpg)](https://blog.propllr.com/foster-lgbtq-inclusion-at-your-startup) ## [Resources to Help You Foster LGBTQ+ Inclusion at Your Startup](https://blog.propllr.com/foster-lgbtq-inclusion-at-your-startup) It’s that time of year again. The sun is shining. The pools are opening. And companies are changing... June 17, 2022 [![Diversity Drives Innovation: 5 Activists for You to Follow](https://blog.propllr.com/hs-fs/hubfs/DEI-accountability-2022.jpg?width=472&height=340&name=DEI-accountability-2022.jpg)](https://blog.propllr.com/diversity-drives-innovation) ## [Diversity Drives Innovation: 5 Activists for You to Follow](https://blog.propllr.com/diversity-drives-innovation) For many of us, the 2020 protests for racial justice were a watershed moment. They amplified the... 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