--- title: Propllr Blog | Onward & Upward! | Julia Heney description: Tips on PR and content marketing for startups and growing companies. --- [![](https://blog.propllr.com/hubfs/raw_assets/public/Propllr_2025/images/2024/logo.svg)](https://propllr.com/) - What We Do - [Public Relations](https://propllr.com/pr-for-startups/) - [Content Marketing](https://propllr.com/content-marketing/) - What We’ve Done - [Case Studies](https://propllr.com/case-studies/) - [Client News](https://propllr.com/client-news/) - What We Think - [Blog](https://blog.propllr.com/) - About - [About](https://propllr.com/about/) - [Life at Propllr](https://propllr.com/life-at-propllr/) - [Contact](https://propllr.com/contact/) - What We Do - [Public Relations](https://propllr.com/pr-for-startups/) - [Content Marketing](https://propllr.com/content-marketing/) - What We’ve Done - [Case Studies](https://propllr.com/case-studies/) - [Client News](https://propllr.com/client-news/) - What We Think - [Blog](https://blog.propllr.com/) - About - [About](https://propllr.com/about/) - [Life at Propllr](https://propllr.com/life-at-propllr/) - [Contact](https://propllr.com/contact/) ![Julia Heney](https://blog.propllr.com/hs-fs/hubfs/Julia_Headshot.png?width=200&name=Julia_Headshot.png) # Julia Heney [![5 Content Strategy Lessons I Learned from Watching All of Grey’s Anatomy](https://blog.propllr.com/hs-fs/hubfs/pexels-andres-ayrton-6578825.jpg?width=472&height=340&name=pexels-andres-ayrton-6578825.jpg)](https://blog.propllr.com/content-strategy-greys-anatomy) ## [5 Content Strategy Lessons I Learned from Watching All of Grey’s Anatomy](https://blog.propllr.com/content-strategy-greys-anatomy) Be honest with yourself: how many shows have you watched in their entirety since March 2020 that... October 1, 2021 [![How to Write a Contributed Article that Gets Published in a Top Industry Publication](https://blog.propllr.com/hs-fs/hubfs/Person_typing_on_laptop.jpg?width=472&height=340&name=Person_typing_on_laptop.jpg)](https://blog.propllr.com/how-to-write-a-contributed-article-that-gets-published) ## [How to Write a Contributed Article that Gets Published in a Top Industry Publication](https://blog.propllr.com/how-to-write-a-contributed-article-that-gets-published) If you’re the CEO of an early stage company running your own DIY PR program, you may find that your... July 23, 2021 [![How and Why to Write a Case Study](https://lh4.googleusercontent.com/UO6Abc-lWLXGA8m6Z3-nq-5WuyUNLEogzo41sv--MauAZFDnapDnc8kbHK0-3csrpTX0SQhxiq33hR4X3bR1FLupnRrJmMbaZigcd_-aw0eDvRgdLhoK6oB3YIlVOPbwy7593aG9)](https://blog.propllr.com/how-and-why-to-write-a-case-study) ## [How and Why to Write a Case Study](https://blog.propllr.com/how-and-why-to-write-a-case-study) You’ve probably spent at least a minute wondering if it would be worth your time to add case... May 7, 2021 [![How to Write an Email Newsletter that Subscribers Always Read](https://blog.propllr.com/hs-fs/hubfs/pexels-torsten-dettlaff-193003.jpg?width=472&height=340&name=pexels-torsten-dettlaff-193003.jpg)](https://blog.propllr.com/how-to-write-an-email-newsletter-subscribers-always-read) ## [How to Write an Email Newsletter that Subscribers Always Read](https://blog.propllr.com/how-to-write-an-email-newsletter-subscribers-always-read) If you want to write a great email newsletter, you should start by reading them. The list of my... February 12, 2021 [![Repurpose Blog Content to Fuel Your Sales Funnel: 5 Steps to Improve Conversions](https://blog.propllr.com/hs-fs/hubfs/WarmLead-Email-Sale.png?width=472&height=340&name=WarmLead-Email-Sale.png)](https://blog.propllr.com/repurpose-blog-content-to-fuel-your-sales-funnel) ## [Repurpose Blog Content to Fuel Your Sales Funnel: 5 Steps to Improve Conversions](https://blog.propllr.com/repurpose-blog-content-to-fuel-your-sales-funnel) This is the third piece in our series on repurposing content. In the past year, we’ve written about... December 4, 2020 [![How to Edit Yourself: 5 Steps to Better Writing](https://blog.propllr.com/hs-fs/hubfs/closeup-photo-of-primate-1207875.jpg?width=472&height=340&name=closeup-photo-of-primate-1207875.jpg)](https://blog.propllr.com/how-to-edit-yourself) ## [How to Edit Yourself: 5 Steps to Better Writing](https://blog.propllr.com/how-to-edit-yourself) Some days, it may feel like the only thing harder than writing an article is revising the article... March 6, 2020 [![How to Repurpose Blog Content for Video: 10 Steps to Shareable Content](https://blog.propllr.com/hs-fs/hubfs/action-adult-aperture-blur-320617.jpg?width=472&height=340&name=action-adult-aperture-blur-320617.jpg)](https://blog.propllr.com/how-to-repurpose-blog-content-for-video) ## [How to Repurpose Blog Content for Video: 10 Steps to Shareable Content](https://blog.propllr.com/how-to-repurpose-blog-content-for-video) This post is the second installment in a series of posts on how to make the most of your content by... February 7, 2020 ### POSTS BY TAG - [PR (112)](https://blog.propllr.com/tag/pr) - [Content Marketing (88)](https://blog.propllr.com/tag/content-marketing) - [Video (71)](https://blog.propllr.com/tag/video) - [Here's How (68)](https://blog.propllr.com/tag/heres-how) - [Case Studies (63)](https://blog.propllr.com/tag/case-studies) - [Startups (34)](https://blog.propllr.com/tag/startups) - [Ideas (16)](https://blog.propllr.com/tag/ideas) - [Onward / Upward (15)](https://blog.propllr.com/tag/onward-upward) - [Measurement (8)](https://blog.propllr.com/tag/measurement) - [Media Training (8)](https://blog.propllr.com/tag/media-training) - [Chicago (7)](https://blog.propllr.com/tag/chicago) - [Awards (4)](https://blog.propllr.com/tag/awards) - [Podcasts (4)](https://blog.propllr.com/tag/podcasts) - [Social Media (4)](https://blog.propllr.com/tag/social-media) - [Press Releases (3)](https://blog.propllr.com/tag/press-releases) - [Research and Surveys (3)](https://blog.propllr.com/tag/research-and-surveys) - [SEO (3)](https://blog.propllr.com/tag/seo) - [Conference Marketing (2)](https://blog.propllr.com/tag/conference-marketing) - [Surveys (1)](https://blog.propllr.com/tag/surveys) - [Website (1)](https://blog.propllr.com/tag/website) see all ### Join Tech’s Top Marketers Get dispatches from the front lines of comms, search, PR, social, AI – and what it all means for B2B tech companies. #### Follow Us [![](https://blog.propllr.com/hubfs/raw_assets/public/Propllr_2025/images/2024/logo.svg)](https://propllr.com/) Propllr is a public relations and content marketing firm serving B2B technology companies. ![](https://blog.propllr.com/hubfs/raw_assets/public/Propllr_2025/images/2024/G.svg) ![](https://blog.propllr.com/hubfs/raw_assets/public/Propllr_2025/images/2024/expertise.svg) ![](https://blog.propllr.com/hubfs/raw_assets/public/Propllr_2025/images/2024/insider.svg) ![](https://blog.propllr.com/hubfs/raw_assets/public/Propllr_2025/images/2024/bulldog-awards.svg) ### What we do - [PR](https://propllr.com/pr-for-startups/) - [Content](https://propllr.com/content-marketing/) - [Client News](https://propllr.com/client-news/) - [Blog](https://blog.propllr.com/) ### Who We Are - [About](https://propllr.com/about/) - [FAQ](https://propllr.com/faq/) - [Contact](https://propllr.com/contact/) - [Careers](https://propllr.com/careers/) ## LET'S STAY CONNECTED © 2024 Propllr, LLC - [Privacy Policy](https://propllr.com/privacy-policy/) - [Terms of Use](https://propllr.com/terms-of-use/)