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Brenna Lemieux

Brenna Lemieux

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Where to Be, How to Het There, How to Measure Results

Where to Be, How to Het There, How to Measure Results

Chicago has officially experienced all four seasons in the last two weeks, and I for one am very...

March 30, 2026
The Rise of the Word Nerds

The Rise of the Word Nerds

My current delusion is that I, an extremely risk-averse person who is still consistently masking in...

February 25, 2026
No Mistakes, Only Gifts: The Mindset Shift That Leads to Better-Performing Content

No Mistakes, Only Gifts: The Mindset Shift That Leads to Better-Performing Content

By now, it’s a cliche to cite the first rule of improv: “yes, and.” We’ve heard plenty of...

February 10, 2026
A Golden Age for Copywriters?

A Golden Age for Copywriters?

Here's the website version of Propllr's January 2026 newsletter. Want to get these babies in your...

January 27, 2026
Now Is the Time to Start Talking About Your Hardtech Startup

Now Is the Time to Start Talking About Your Hardtech Startup

Picture this: after years of R&D, your deep tech product is ready for prime time. Now all you need...

January 21, 2026
Mushrooms, Sheep, and 4 Year-End To-dos

Mushrooms, Sheep, and 4 Year-End To-dos

This text originally appeared as Propllr's monthly(ish) newsletter. If you'd like to get musings...

December 3, 2025
Want Warmer Leads? Build a Parasocial Relationship with Your Prospects

Want Warmer Leads? Build a Parasocial Relationship with Your Prospects

Let me tell you about my boyfriends.

October 22, 2025
Now Is the Time to Take the Scenic Route: How to Use Micro-Detours to Nail Your Voice and Hook Your Audience

Now Is the Time to Take the Scenic Route: How to Use Micro-Detours to Nail Your Voice and Hook Your Audience

The summer I was twelve, my best friends Courtney and Laura went to the grocery store for lemons...

August 22, 2025
GEO in the LLM Era: How to Win Attention and Trust When Links Don’t Matter

GEO in the LLM Era: How to Win Attention and Trust When Links Don’t Matter

“I don’t care about links.”

May 7, 2025
Energy-Resilience & Grid-Tech Founders: 8 Thought-Leadership Plays That Drive Pilots & Deals

Energy-Resilience & Grid-Tech Founders: 8 Thought-Leadership Plays That Drive Pilots & Deals

If you’re a founder in the energy resilience space and you’re looking to win new customers, raise...

March 19, 2025
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