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Brenna Lemieux

Brenna Lemieux

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Want Warmer Leads? Build a Parasocial Relationship with Your Prospects

Want Warmer Leads? Build a Parasocial Relationship with Your Prospects

Let me tell you about my boyfriends.

October 22, 2025
Now Is the Time to Take the Scenic Route: How to Use Micro-Detours to Nail Your Voice and Hook Your Audience

Now Is the Time to Take the Scenic Route: How to Use Micro-Detours to Nail Your Voice and Hook Your Audience

The summer I was twelve, my best friends Courtney and Laura went to the grocery store for lemons...

August 22, 2025
GEO in the LLM Era: How to Win Attention and Trust When Links Don’t Matter

GEO in the LLM Era: How to Win Attention and Trust When Links Don’t Matter

“I don’t care about links.”

May 7, 2025
Energy-Resilience & Grid-Tech Founders: 8 Thought-Leadership Plays That Drive Pilots & Deals

Energy-Resilience & Grid-Tech Founders: 8 Thought-Leadership Plays That Drive Pilots & Deals

If you’re a founder in the energy resilience space and you’re looking to win new customers, raise...

March 19, 2025
Non-Dilutive Funding (SBIR / STTR & Grants) for Hard-Tech & B2B Startups: 2025 Guide

Non-Dilutive Funding (SBIR / STTR & Grants) for Hard-Tech & B2B Startups: 2025 Guide

Editor's note: This blog was originally published in April 2024 and updated in October 2025. In...

April 2, 2024
Bigger than SEO: The Zero-Metrics Thought Leadership Blog Referral Partners Can’t Stop Talking About

Bigger than SEO: The Zero-Metrics Thought Leadership Blog Referral Partners Can’t Stop Talking About

Early in 2023, Filippo Conforti started publishing Commerce for Devs. An old-school blog of the...

March 12, 2024
Why Sticky Notes Are Stronger Than Employee Experience

Why Sticky Notes Are Stronger Than Employee Experience

Two years ago, I was interviewing a product developer for an article we’d be writing about their...

February 15, 2024
How to Measure the Performance of Thought Leadership Content: 4 Frameworks

How to Measure the Performance of Thought Leadership Content: 4 Frameworks

If your startup sells to enterprises, you know all about long sales cycles and decisions by...

December 18, 2023
HubSpot Users: Don’t Miss Out on These 5 ROI Boosters

HubSpot Users: Don’t Miss Out on These 5 ROI Boosters

Platforms like HubSpot offer a powerful way to turn plain old content into turbocharged content...

November 10, 2023
How to Make the Case for Thought Leadership Content

How to Make the Case for Thought Leadership Content

Content marketing ROI is notoriously hard to measure.

September 20, 2023
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