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Brenna Lemieux

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Links Don’t Matter Anymore. How to Optimize for Attention and Trust in the Zero-Click Era

Links Don’t Matter Anymore. How to Optimize for Attention and Trust in the Zero-Click Era

“I don’t care about links.”

May 7, 2025
Thought Leadership for Energy Resilience Founders: 8 Must-Dos

Thought Leadership for Energy Resilience Founders: 8 Must-Dos

If you’re a founder in the energy resilience space and you’re looking to win new customers, raise...

March 19, 2025
An Insider’s Guide to Non-Dilutive Funding for Early-Stage Startups

An Insider’s Guide to Non-Dilutive Funding for Early-Stage Startups

In much of the startup press, discussions of fundraising are almost always discussions of venture...

April 2, 2024
Bigger than SEO: The Zero-Metrics Thought Leadership Blog Referral Partners Can’t Stop Talking About

Bigger than SEO: The Zero-Metrics Thought Leadership Blog Referral Partners Can’t Stop Talking About

Early in 2023, Filippo Conforti started publishing Commerce for Devs. An old-school blog of the...

March 12, 2024
Why Sticky Notes Are Stronger Than Employee Experience

Why Sticky Notes Are Stronger Than Employee Experience

Two years ago, I was interviewing a product developer for an article we’d be writing about their...

February 15, 2024
How to Measure the Performance of Thought Leadership Content: 4 Frameworks

How to Measure the Performance of Thought Leadership Content: 4 Frameworks

If your startup sells to enterprises, you know all about long sales cycles and decisions by...

December 18, 2023
HubSpot Users: Don’t Miss Out on These 5 ROI Boosters

HubSpot Users: Don’t Miss Out on These 5 ROI Boosters

Platforms like HubSpot offer a powerful way to turn plain old content into turbocharged content...

November 10, 2023
How to Make the Case for Thought Leadership Content

How to Make the Case for Thought Leadership Content

Content marketing ROI is notoriously hard to measure.

September 20, 2023
Don’t Let Your Blog Tank Your Valuation: 3 Startup Comms Tips from 2 Startup Attorneys

Don’t Let Your Blog Tank Your Valuation: 3 Startup Comms Tips from 2 Startup Attorneys

What's the difference between a $100m startup and a $10m startup?

July 31, 2023
The Thought Leader’s Edge: Securing Venture Capital in a Tight Market

The Thought Leader’s Edge: Securing Venture Capital in a Tight Market

It’s a tough time for startups trying to raise money: as of mid-2023, VCs have tightened their...

July 7, 2023
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