Brenna Lemieux

Thought leadership is a powerful way for B2B startups to establish credibility in their industry...

Maybe you clicked on this post because you were intrigued by the headline. Maybe you saw my byline...

We write about thought leadership a lot on this blog. But we’ve never come right out and said what...

Why do people love Chipotle so much? Part of the appeal is that you can customize your meal but...

Ever wonder why we’re like this?

For a content marketing program focused primarily on thought leadership, promotion is hugely...

Why do you need to cut words? That’s between you and your god (or editor).

I knew when I decided to have a child that the experience would change me, but I didn’t realize...

Writing is hard. Writing well is harder. And consistently writing well while meeting deadlines? If...

Among writers, it’s fashionable to hate math.