Brenna Lemieux

How do you know if your content is working?

Have you ever come across a piece in an industry publication that perfectly describes the problem...

Content marketing and SEO often go hand in hand. Mention the ROI of a content program, and most...

Thought leadership is a powerful way for B2B startups to establish credibility in their industry...

Maybe you clicked on this post because you were intrigued by the headline. Maybe you saw my byline...

We write about thought leadership a lot on this blog. But we’ve never come right out and said what...

Why do people love Chipotle so much? Part of the appeal is that you can customize your meal but...

Ever wonder why we’re like this?

For a content marketing program focused primarily on thought leadership, promotion is hugely...

Why do you need to cut words? That’s between you and your god (or editor).