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Brenna Lemieux

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Energy-Resilience & Grid-Tech Founders: 8 Thought-Leadership Plays That Drive Pilots & Deals

Energy-Resilience & Grid-Tech Founders: 8 Thought-Leadership Plays That Drive Pilots & Deals

If you’re a founder in the energy resilience space and you’re looking to win new customers, raise...

March 19, 2025
Non-Dilutive Funding (SBIR / STTR & Grants) for Hard-Tech & B2B Startups: 2025 Guide

Non-Dilutive Funding (SBIR / STTR & Grants) for Hard-Tech & B2B Startups: 2025 Guide

Editor's note: This blog was originally published in April 2024 and updated in October 2025. In...

April 2, 2024
Bigger than SEO: The Zero-Metrics Thought Leadership Blog Referral Partners Can’t Stop Talking About

Bigger than SEO: The Zero-Metrics Thought Leadership Blog Referral Partners Can’t Stop Talking About

Early in 2023, Filippo Conforti started publishing Commerce for Devs. An old-school blog of the...

March 12, 2024
Why Sticky Notes Are Stronger Than Employee Experience

Why Sticky Notes Are Stronger Than Employee Experience

Two years ago, I was interviewing a product developer for an article we’d be writing about their...

February 15, 2024
How to Measure the Performance of Thought Leadership Content: 4 Frameworks

How to Measure the Performance of Thought Leadership Content: 4 Frameworks

If your startup sells to enterprises, you know all about long sales cycles and decisions by...

December 18, 2023
HubSpot Users: Don’t Miss Out on These 5 ROI Boosters

HubSpot Users: Don’t Miss Out on These 5 ROI Boosters

Platforms like HubSpot offer a powerful way to turn plain old content into turbocharged content...

November 10, 2023
How to Make the Case for Thought Leadership Content

How to Make the Case for Thought Leadership Content

Content marketing ROI is notoriously hard to measure.

September 20, 2023
Don’t Let Your Blog Tank Your Valuation: 3 Startup Comms Tips from 2 Startup Attorneys

Don’t Let Your Blog Tank Your Valuation: 3 Startup Comms Tips from 2 Startup Attorneys

What's the difference between a $100m startup and a $10m startup?

July 31, 2023
Thought Leadership That Attracts VCs: A Playbook for Venture-Backed B2B Startups

Thought Leadership That Attracts VCs: A Playbook for Venture-Backed B2B Startups

It’s a tough time for startups trying to raise money: as of mid-2023, VCs have tightened their...

July 7, 2023
Climate-Tech & Energy-Resilience Storytelling: 6 PR Plays That Win Policy, Partners, and Press

Climate-Tech & Energy-Resilience Storytelling: 6 PR Plays That Win Policy, Partners, and Press

Like a lot of people on the Propllr team, I’m worried about the climate. Like, losing-sleep...

May 2, 2023
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