--- title: I Tried Getty’s AI Image Generator. Here’s How It Went description: 8 strategies to prompt Getty’s AI image generator image: https://blog.propllr.com/hubfs/iStock-ai-generated-3d71dfc0-06ee-48bf-8240-cb4065a94aac-1.jpg --- [![](https://blog.propllr.com/hubfs/raw_assets/public/Propllr_2025/images/2024/logo.svg)](https://propllr.com/) - What We Do - [Public Relations](https://propllr.com/pr-for-startups/) - [Content Marketing](https://propllr.com/content-marketing/) - What We’ve Done - [Case Studies](https://propllr.com/case-studies/) - [Client News](https://propllr.com/client-news/) - What We Think - [Blog](https://blog.propllr.com/) - About - [About](https://propllr.com/about/) - [Life at Propllr](https://propllr.com/life-at-propllr/) - [Contact](https://propllr.com/contact/) - What We Do - [Public Relations](https://propllr.com/pr-for-startups/) - [Content Marketing](https://propllr.com/content-marketing/) - What We’ve Done - [Case Studies](https://propllr.com/case-studies/) - [Client News](https://propllr.com/client-news/) - What We Think - [Blog](https://blog.propllr.com/) - About - [About](https://propllr.com/about/) - [Life at Propllr](https://propllr.com/life-at-propllr/) - [Contact](https://propllr.com/contact/) # I Tried Getty’s AI Image Generator. Here’s How It Went By [Dave Welch](https://blog.propllr.com/author/dave-welch) | January 24, 2024 ![](https://blog.propllr.com/hs-fs/hubfs/iStock-ai-generated-3d71dfc0-06ee-48bf-8240-cb4065a94aac-1.jpg?width=730&height=500&name=iStock-ai-generated-3d71dfc0-06ee-48bf-8240-cb4065a94aac-1.jpg) As I sat down last week to select a featured image for our most recent blogpost – [15 Awards to Make Your Startup Stand Out in 2024](https://blog.propllr.com/15-awards-to-make-your-startup-stand-out-in-2024) – Josh pinged me on Slack with a reminder:  ![.jpg](https://blog.propllr.com/hs-fs/hubfs/.jpg.jpeg?width=534&height=176&name=.jpg.jpeg) With all the excitement about Midjourney and the like, I thought generating a usable image with [iStock](https://www.istockphoto.com/) would be a snap. Better still: Getty’s model learns from their own images. That means it reduces concerns about creating content with copyrighted material. So how’d it go? You be the judge. For a preview of Getty’s AI Image Generator, read on… ## Strategy #1: A Literal Description ### Prompt: Feature image for a blog post about 15 awards that can make startups stand out in 2024 ![](https://lh7-us.googleusercontent.com/EuEaSKLF87DZcjU0ZL9n8J3xbj-S0SuIuIqbt81KfYqol7lhOCCnBHiU2gsmc5iSNA15eZZw5oO7Pf9KSozd79Y2-BlIf7dtoLgYSI4mUksYRkpsEyVy03oozx0G_b_7qktiG5fQ67IekJQzLY36uZQ) Curious. The computer appears unusable. The pendants, incongruent. The text, surprisingly, Cyrillic (I think). I went back to the digital drawing board and asked the AI to give it another go… ### Prompt: Photorealistic picture of a startup leader receiving an award on a conference stage ![](https://lh7-us.googleusercontent.com/rKijesr-qCn-40cj0vr8o4no_zgecRhcuKOAiLbjzb2Vrfw4qbqSJgRu_kvTtwkAZUt0uRI4q5BG-T0QSM4mzaT5pKXf4gAREpIfPhK7k52s3IuhxYCfQWSeDHXnSh232hOIblnVWpScJpkcH6iedmw) This one didn’t appear particularly realistic, to my eye. A fact I ultimately appreciate, in light of the overall dystopian vibes.  It was time to try again. In the upper right corner above the AI Generator’s text box, I saw a potential lifeline: the “prompt builder.” I clicked, revealing… ![](https://lh7-us.googleusercontent.com/l4QwBhcFDHdLt_xrPcqeCQVxXmQnPrWRd-Nqw5dCAXFIb7DeSOoZgIdYLxnq3m1TKJ70WqVvrDUcnJa_ZzYJwEOzpb_qudSCuChSfAMEJQldr8iQJJCazBGomP5Vldi9JWGLSM0dU1xZRJw7IvgcXDQ) Who, what, where, when, why, and how. Seems helpful.  Onward! ## Strategy #2: Create a String via the “Prompt Builder” ### Prompt: Public relations for startups, Receiving an award, Conference stage, Photorealistic ![](https://lh7-us.googleusercontent.com/6Iko0-r7yp0K8D-gzRlT4ZazxYR1v7J_yCp1koShTBPeafMQpYCzGxup1ZFen09DKzHkaCeRQ61M1eIpbRRJ-xzDbfDE2bL_KFCNU3FofUsgCsXIJJ3EFuLEDH4sDFulsYmLIskhQs27VA-z63p9U20) As a guiding principle, photorealism seems a miss. Better, I figure, to give the prompt builder another go and this time direct it toward a focus on quality… ### Prompt: Photograph of business leaders receiving an awards plaque, on a stage, professional, high quality ![](https://lh7-us.googleusercontent.com/VN4XNQU5v0vuthWgbMJItXYkiXUiCJAlUdSi7RRXqYtoLz0onP_zfg9j7IGfdguMxrb5Ihl3inAukL1_iBo63PhJoU3IEdk8h-78znIRkYsUQeyAn93bU0WRxmhLhVQ91uYj1ib8vRaHI7XRPG-DCWE) Many hands. A surprising number of hands. Multiple, it appears, extending from a single wrist. No plaque. No stage.  Quality: debatable.  Two pocket squares adorning a single jacket. Is that a house on that belt buckle?  ## Strategy #3: Keep It Simple, Silly ### Prompt: A colorful geometric rendering of first-place award ribbons and trophies ![](https://lh7-us.googleusercontent.com/dk61DKEbMU9ovrt7KyYkXZWwSowARY320hzOTqcvnq5rjzCsKECaKnaP-1Wao4_S3q5P1XJZ1clOa2qQla3HyQK0gh40xMm6oI0CtM_wNqEuhcoc0ZlFDlgcLjmzRJPq8azArs_VvNA709QmXxF4NBM) It was worth a try. ## Strategy #4: Enter Only the Blog Title ### Prompt: 15 Awards to Make Your Startup Stand Out in 2024 ![](https://lh7-us.googleusercontent.com/LvRAU096tGRR4PJaazBTAi3Wy8poPdqir0sJFRrFcWAqM6dxWJf1bxZHm6SIqUScJySCHT78eLH3VmTWhh50_34cBuSLzXIWsZRM8ahCJz3mDLjkkD2-lTJsoPDHNb7T_Xs99w0bOWdTjuICIoFn9K0) 🤔 ### Prompt: 15 Awards to Make Your Startup Stand Out in 2024 (exclude text): ![](https://lh7-us.googleusercontent.com/58Voa5CdQ3OQAGInQcwad3DYfj68RsyhVZdoyUdQM0M6Zmc3MuDNyhqhdnbny8DqFhZrhpkTIXi_l2Kor8uieG7SBbfRzA-3baRVc0YdviTic-eS4dq4RK2oRehJ79EjPHMbp9R_7wwntYMKuSMy_0o) 🧐 ### Prompt: 15 Questions Every Reporter Will Ask About Your Startup ![](https://lh7-us.googleusercontent.com/OBRGarFkFYfwNCwJA5OFZ6B7iOhbLRNJMu2xrsYzsdR5TcV219uz6xoWliIrojajJoQll1gh6DyfknLWyaWK9tE0Lgjb6prkXLHytdubLBKBhJbCGg7IgCPXdWXc1NaQSc78zze3YqYimsqdMRVqGfo) 😭 ## Strategy #5: Use ChatGPT Like knows like, as they say. So I turned to AI for reinforcements. What could it hurt? The first prompt ChatGPT generated for me exceeded the character limit. So I halved it. Still too long.  I further reduced the prompt to under 240 characters… ### Prompt: High-resolution, photorealistic image, professional setting, a person confidently writing engaging content about numbers on a sleek laptop, creative atmosphere, subtle mathematical elements seamlessly integrated into the surroundings ![](https://lh7-us.googleusercontent.com/8z8vZxEtTSGR6n_yzdTztdwveWCVwQFQXr4l6MkpByx4ntPOfi457Sz5obt86Zoz7ITJBGT6voye1upcObngtRChHWPssDoGtWCKXEuGRixXN9mRXKoDiABVT-RteHD0hu7Ml64QW4uYjXajoMpC7j4) Is that an eye in the middle of the left shoe? I tried again… ### Prompt: Generate a crisp image for a blog titled “Concrete Ways to Revise for Clarity.” Showcase individuals revising with pens and paper in an organized workspace. Convey professionalism and clarity in the revision process for a B2B PR and marketing firm's post ![](https://lh7-us.googleusercontent.com/2Xr3Cs2WWbgmrdCkLctUZlx4Ax0VueTfUpijrwEqxCC-ZWzwfS3ehlauFQxZKAEERys3JsqVrOSKbOaBmzBcV3Ew4MTQ2O100Qn9iL2u9c3fEr0w54lXxdhO4z7jU7JCsGGoKr8EFY5O9jWUmbqXflg) Like a plant potted aloft above a tri-armed, noseless executive, I was out of my element. But what if I mined text in a blog post for representative images, rather than literal descriptors? We believe in the power of [concrete, specific writing](https://blog.propllr.com/revise-for-clarity), after all.  So it goes… ## Strategy #6: Use a Simple Image Described in the Text ### Prompt: A coffee cup full of legumes ![](https://lh7-us.googleusercontent.com/sqS8HcZE5QJZkh7P4Y_z5sfoUch6_4xZU4FhzOMkSjs57dRTxWRDjZbAAJ_-H4DTV5n6XXTcRGwKAvnYCBeULDl95XXqU2b0OaTsW4HD7By3HSTS2y8REat_OoE7bCIqX8e3uJNg4qb-3r2PU0raNpw) The cup is, notably, not full. And coffee beans are not legumes. ## Strategy #7: Use a Complex Image Described in the Text I figured more specificity might help. Was I right? You decide… ### Prompt: A multi-panel image that includes cream writhing through the coffee, an editor working as hard as an ox, friends drinking green tea by the bucketful, and a man buying old tires ![](https://lh7-us.googleusercontent.com/4BfAHbXzNlUrRBTiWrM0nCSE6EsZxpoRHlGURH_tIzRKAEN0CpkwoVPinjv7iHU1RaQCVVimwETEQoZVRRAjvBjeiMsJUJh7Ka-Ec7wxD-S3Xf1UgR-4w5g1D1ksiJyYSOyThcmZKCTmAnD7bXPyRY0) Maybe, just maybe, my prompts were too emotionally restrained. [Copy that converts](https://blog.propllr.com/how-to-do-content-research-for-blog-posts), after all, elicits desire – doesn’t it? ## Strategy #8: Desire ### Prompt: An attention-grabbing featured image, in a surreal style, evoking the difficulty of mathematics, featuring a successful and imaginative writer ![](https://lh7-us.googleusercontent.com/Kt9REsMIy3QYkPVEXRP7PDNV9QK9aWbZs0HZp4NdZAHdxCARTmPqKeKerFthJWoVb2gYnQzg5q3H24lgrLZ8S42Jf21QiPLswPkI5sOUM4RbCrMqY1vPe5aZeXNIZaRrQvnOg_g-2oK7RNsWrVcUYOY) Evocative! In a stock image kind of sense, anyway. 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Here’s How It Went", "image" : [ "https://blog.propllr.com/hubfs/iStock-ai-generated-3d71dfc0-06ee-48bf-8240-cb4065a94aac-1.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.propllr.com/getty-ai-image-generator", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.propllr.com/hubfs/propllr-logo%20small.png" }, "name" : "Propllr" } } ```