Propllr Blog | Onward & Upward!

Our Core Principles (and How We Got There)

I’ve been all-in on the great How to Start a Startup podcast and webinar series put together by Sam Altman and Y Combinator.

A Lesson for Startups - Don't Celebrate Early

Hi there!

Put the Relations in Public Relations: 5 PR Tips for Startup Founders

I have been doing PR for startups for more than 20 years, and over that time I’ve seen great interviews and total disasters. The great ones seem effortless; the bad ones are slogs. What makes the great interviews great? Given that the R in PR stands...

I Talk About Startup PR with Bootstrapping in America

4 Miracle Sites to Get Your Startup or Product Noticed

Word of mouth will always be the best way for an emerging business to gain new customers, but sometimes it takes just a small nudge to reach the tipping point – when momentum accelerates and your product becomes viral.

3 Reasons to Hire a Startup PR Firm – or Not To

I talk to a lot of startup founders who have little knowledge of PR other than an idea that their company should be in TechCrunch. While placements are an easily identifiable result of any PR effort (we sure like to trumpet them on our site), they...

Thoughts on PR and Content Marketing with MeetAdvisors

I was pleased to have the opportunity to share Propllr's take on PR with the folks at MeetAdvisors. We talked about the roll PR plays for startups, our expanding work in content marketing and even some ideas for DIY PR.

Zillow’s PR Formula: P+D+CM

There are few things more powerful for an exposure-wanting startup than data, and this Fast Company article about Zillow’s success does as good a job as any in showing how data makes a difference.

Master Class: 5 Interview Lessons from a Fortune 20 CEO

Last week, Propllr coordinated an interview between a top-tier business reporter and a former Fortune 20 CEO. In the past, the CEO has undoubtedly received hundreds of hours of training and practice speaking with media, analysts and the general...

Myth-busting: You Do Your Best Work Under Pressure

I had an epiphany.