--- title: Propllr Blog | Onward & Upward! (23) description: Tips on PR and content marketing for startups and growing companies. (23) --- [![](https://blog.propllr.com/hubfs/raw_assets/public/Propllr_2025/images/2024/logo.svg)](https://propllr.com/) - What We Do - [Public Relations](https://propllr.com/pr-for-startups/) - [Content Marketing](https://propllr.com/content-marketing/) - What We’ve Done - [Case Studies](https://propllr.com/case-studies/) - [Client News](https://propllr.com/client-news/) - What We Think - [Blog](https://blog.propllr.com/) - About - [About](https://propllr.com/about/) - [Life at Propllr](https://propllr.com/life-at-propllr/) - [Contact](https://propllr.com/contact/) - What We Do - [Public Relations](https://propllr.com/pr-for-startups/) - [Content Marketing](https://propllr.com/content-marketing/) - What We’ve Done - [Case Studies](https://propllr.com/case-studies/) - [Client News](https://propllr.com/client-news/) - What We Think - [Blog](https://blog.propllr.com/) - About - [About](https://propllr.com/about/) - [Life at Propllr](https://propllr.com/life-at-propllr/) - [Contact](https://propllr.com/contact/) # Propllr Blog [![What the First Month of a Successful Startup PR Program Looks Like](https://blog.propllr.com/hs-fs/hubfs/First_Week_of_StartupPR.jpg?width=472&height=340&name=First_Week_of_StartupPR.jpg)](https://blog.propllr.com/pr-program-month-one) ## [What the First Month of a Successful Startup PR Program Looks Like](https://blog.propllr.com/pr-program-month-one) Your startup has decided to take the plunge and invest in a PR program – now what? October 19, 2018 [![Want to Supercharge Your Startup’s PR Program? Get Your Customers Talking](https://blog.propllr.com/hs-fs/hubfs/pexels-nappy-935949.jpg?width=472&height=340&name=pexels-nappy-935949.jpg)](https://blog.propllr.com/get-your-customers-talking) ## [Want to Supercharge Your Startup’s PR Program? Get Your Customers Talking](https://blog.propllr.com/get-your-customers-talking) You’ve probably heard a million news stories that start with the personal story of someone who was... October 12, 2018 [![Why You Can’t Switch PR On and Off](https://blog.propllr.com/hs-fs/hubfs/Lamp_On.jpg?width=472&height=340&name=Lamp_On.jpg)](https://blog.propllr.com/why-you-cant-switch-pr-on-and-off) ## [Why You Can’t Switch PR On and Off](https://blog.propllr.com/why-you-cant-switch-pr-on-and-off) If your business were a house, your PR program would be more like your HVAC system than the the... September 21, 2018 [![3 PR Measurement Strategies to Track ROI](https://blog.propllr.com/hs-fs/hubfs/Tape_Measure_on_Wood.jpg?width=472&height=340&name=Tape_Measure_on_Wood.jpg)](https://blog.propllr.com/3-pr-measurement-strategies-to-track-roi) ## [3 PR Measurement Strategies to Track ROI](https://blog.propllr.com/3-pr-measurement-strategies-to-track-roi) In the startup world, it’s normal to track marketing ROI obsessively. When you’re working on a... August 24, 2018 [![Concrete Ways to Revise for Clarity](https://blog.propllr.com/hs-fs/hubfs/shadow-hands-typing_4460x4460.jpg?width=472&height=340&name=shadow-hands-typing_4460x4460.jpg)](https://blog.propllr.com/revise-for-clarity) ## [Concrete Ways to Revise for Clarity](https://blog.propllr.com/revise-for-clarity) March 27, 2018 [![Here’s How We Dominated Our Space Without Spending a Dime](https://blog.propllr.com/hs-fs/hubfs/NickChapleau.jpg.png?width=472&height=340&name=NickChapleau.jpg.png)](https://blog.propllr.com/heres-how-we-dominated-our-space-without-spending-a-dime) ## [Here’s How We Dominated Our Space Without Spending a Dime](https://blog.propllr.com/heres-how-we-dominated-our-space-without-spending-a-dime) Nick Chapleau is the Founder and CEO of Starchup, the Chicago-based software company creating a... March 20, 2018 [![Here's How We Nailed Hiring Our First Product Marketer (Me!)](https://blog.propllr.com/hs-fs/hubfs/Andrea%20BailiffGush%20.jpg.png?width=472&height=340&name=Andrea%20BailiffGush%20.jpg.png)](https://blog.propllr.com/heres-how-we-nailed-hiring-our-first-product-marketer-me) ## [Here's How We Nailed Hiring Our First Product Marketer (Me!)](https://blog.propllr.com/heres-how-we-nailed-hiring-our-first-product-marketer-me) Andrea Bailiff-Gush is the Product Marketing Manager at Cleverbridge, an e-commerce service... March 15, 2018 [![Here's How I Wrote a Book to Grow My Brand](https://blog.propllr.com/hs-fs/hubfs/JeffHyman.jpg.png?width=472&height=340&name=JeffHyman.jpg.png)](https://blog.propllr.com/heres-how-i-wrote-a-book-to-grow-my-brand) ## [Here's How I Wrote a Book to Grow My Brand](https://blog.propllr.com/heres-how-i-wrote-a-book-to-grow-my-brand) Jeff Hyman is the Founder and Chief Talent Officer at Strong Suit, a Chicago-based executive... March 8, 2018 [![Here's How I Used Old-School Direct Mail to Power a High-Growth Online Business](https://blog.propllr.com/hs-fs/hubfs/AndreiUtkin.jpg.png?width=472&height=340&name=AndreiUtkin.jpg.png)](https://blog.propllr.com/heres-how-i-used-old-school-direct-mail-to-power-a-high-growth-online-business) ## [Here's How I Used Old-School Direct Mail to Power a High-Growth Online Business](https://blog.propllr.com/heres-how-i-used-old-school-direct-mail-to-power-a-high-growth-online-business) Andrei Utkin is the Chief Marketing Officer at Insureon, the Chicago-based online insurance agency... March 6, 2018 [![How We Made a Price Change a Multi-Channel Product Launch](https://blog.propllr.com/hs-fs/hubfs/MattWitt.jpg.png?width=472&height=340&name=MattWitt.jpg.png)](https://blog.propllr.com/how-we-made-a-price-change-a-multi-channel-product-launch) ## [How We Made a Price Change a Multi-Channel Product Launch](https://blog.propllr.com/how-we-made-a-price-change-a-multi-channel-product-launch) Matt Witt is the Chief Marketing Officer at M1 Finance, a Chicago-based online automated investment... March 1, 2018 [Prev](https://blog.propllr.com/page/22) [21](https://blog.propllr.com/page/21) [22](https://blog.propllr.com/page/22) [23](https://blog.propllr.com/page/23) [24](https://blog.propllr.com/page/24) [25](https://blog.propllr.com/page/25) [Next](https://blog.propllr.com/page/24) ### POSTS BY TAG - [PR (112)](https://blog.propllr.com/tag/pr) - [Content Marketing (88)](https://blog.propllr.com/tag/content-marketing) - [Video (71)](https://blog.propllr.com/tag/video) - [Here's How (68)](https://blog.propllr.com/tag/heres-how) - [Case Studies (63)](https://blog.propllr.com/tag/case-studies) - [Startups (34)](https://blog.propllr.com/tag/startups) - [Ideas (16)](https://blog.propllr.com/tag/ideas) - [Onward / Upward (15)](https://blog.propllr.com/tag/onward-upward) - [Measurement (8)](https://blog.propllr.com/tag/measurement) - [Media Training (8)](https://blog.propllr.com/tag/media-training) - [Chicago (7)](https://blog.propllr.com/tag/chicago) - [Awards (4)](https://blog.propllr.com/tag/awards) - [Podcasts (4)](https://blog.propllr.com/tag/podcasts) - [Social Media (4)](https://blog.propllr.com/tag/social-media) - [Press Releases (3)](https://blog.propllr.com/tag/press-releases) - [Research and Surveys (3)](https://blog.propllr.com/tag/research-and-surveys) - [SEO (3)](https://blog.propllr.com/tag/seo) - [Conference Marketing (2)](https://blog.propllr.com/tag/conference-marketing) - [Surveys (1)](https://blog.propllr.com/tag/surveys) - [Website (1)](https://blog.propllr.com/tag/website) see all ### Join Tech’s Top Marketers Get dispatches from the front lines of comms, search, PR, social, AI – and what it all means for B2B tech companies. #### Follow Us [![](https://blog.propllr.com/hubfs/raw_assets/public/Propllr_2025/images/2024/logo.svg)](https://propllr.com/) Propllr is a public relations and content marketing firm serving B2B technology companies. ![](https://blog.propllr.com/hubfs/raw_assets/public/Propllr_2025/images/2024/G.svg) ![](https://blog.propllr.com/hubfs/raw_assets/public/Propllr_2025/images/2024/expertise.svg) ![](https://blog.propllr.com/hubfs/raw_assets/public/Propllr_2025/images/2024/insider.svg) ![](https://blog.propllr.com/hubfs/raw_assets/public/Propllr_2025/images/2024/bulldog-awards.svg) ### What we do - [PR](https://propllr.com/pr-for-startups/) - [Content](https://propllr.com/content-marketing/) - [Client News](https://propllr.com/client-news/) - [Blog](https://blog.propllr.com/) ### Who We Are - [About](https://propllr.com/about/) - [FAQ](https://propllr.com/faq/) - [Contact](https://propllr.com/contact/) - [Careers](https://propllr.com/careers/) ## LET'S STAY CONNECTED © 2024 Propllr, LLC - [Privacy Policy](https://propllr.com/privacy-policy/) - [Terms of Use](https://propllr.com/terms-of-use/)