Propllr Blog | Onward & Upward!

How Startups Can Use Video for Customer Acquisition

Customer acquisition for an entirely new product or service offering is hard. Video - done right - can make it easy. Here's how Reverb's Peter Schu did it.

Peter Schu is Director of Content from, an online marketplace for musical...

Lead Generation Steps for Pre-Launch Startups

You're about to launch your startup, but you don't yet have a product. How on earth can you run a lead generation program? Brian Sparker from Review Trackers shares how he did it.

Brian Sparker is the head of content marketing at Review Trackers, a...

How to Rebrand Your Startup

WyzAnt is one of Chicago's most successful startups, but they saw a need to update their brand. Here's How Abby Hunt did it.

Abby Hunt is Senior Director of Brand and Communications at WyzAnt, an online marketplace connecting tutors with students of...

Use Smarter Subject Lines for Better Startup Lead-Gen

At his startup, Sentic Technologies, Ben Otfinoski and his team use smarter subject lines to clean up in lead-gen.

Here's How to Get Reporters to Profile Your Startup

It’s a common question from founders:

Startup Secrets: Building a Startup Marketing Automation Program from Scratch

Melanie Chapman is on the marketing team at Jellyvision, an employee benefits communications technology company.

Below is a transcript of her presentation from the November 11, 2016 Here's How Startup Marketing Conference, where she shared her...

Startup PR Secrets: 5 Steps to 100 PR Placements a Year

Phil de Guzman is Communications Lead at ContextMedia, a point of care patient education and communications platform. Below is a transcript of his November 11, 2016 presentation at the first Here’s How Startup Marketing Conference, where he shared...

6 Organizational Hacks for the New Startup PR Pro

As a recent graduate and newbie to PR who now works for fast-moving and quite demanding startups, many right here in Chicago, I have had to quickly learn how to juggle diverse clients and multiple projects. Thankfully, I have always been an...

Propllr's First Annual Holiday Gift Guide

Looking for a last minute gift for your favorite PR person?

Don't Be That Guy: 20 Reporter Tweets About #BadPR

Twitter is far and away the most popular social platform for reporters to share stories and insights. It's also where they go to share complaints about #BadPR.