--- title: Propllr Blog | Onward & Upward! (25) description: Tips on PR and content marketing for startups and growing companies. (25) --- [![](https://blog.propllr.com/hubfs/raw_assets/public/Propllr_2025/images/2024/logo.svg)](https://propllr.com/) - What We Do - [Public Relations](https://propllr.com/pr-for-startups/) - [Content Marketing](https://propllr.com/content-marketing/) - What We’ve Done - [Case Studies](https://propllr.com/case-studies/) - [Client News](https://propllr.com/client-news/) - What We Think - [Blog](https://blog.propllr.com/) - About - [About](https://propllr.com/about/) - [Life at Propllr](https://propllr.com/life-at-propllr/) - [Contact](https://propllr.com/contact/) - What We Do - [Public Relations](https://propllr.com/pr-for-startups/) - [Content Marketing](https://propllr.com/content-marketing/) - What We’ve Done - [Case Studies](https://propllr.com/case-studies/) - [Client News](https://propllr.com/client-news/) - What We Think - [Blog](https://blog.propllr.com/) - About - [About](https://propllr.com/about/) - [Life at Propllr](https://propllr.com/life-at-propllr/) - [Contact](https://propllr.com/contact/) # Propllr Blog [![How We Used LinkedIn to Get Prospects to Call Us](https://blog.propllr.com/hs-fs/hubfs/Brandon_Dudley.png?width=472&height=340&name=Brandon_Dudley.png)](https://blog.propllr.com/how-we-used-linkedin-to-get-prospects-to-call-us) ## [How We Used LinkedIn to Get Prospects to Call Us](https://blog.propllr.com/how-we-used-linkedin-to-get-prospects-to-call-us) Brandon Dudley is the Marketing and Operations leader at BusBank, a Chicago-based charter bus... January 3, 2018 [![How We Made Every Marketing Channel a Growth Driver](https://blog.propllr.com/hs-fs/hubfs/Grafton_Robinson.png?width=472&height=340&name=Grafton_Robinson.png)](https://blog.propllr.com/how-we-made-every-marketing-channel-a-growth-driver) ## [How We Made Every Marketing Channel a Growth Driver](https://blog.propllr.com/how-we-made-every-marketing-channel-a-growth-driver) Grafton Robinson is CMO at Kin, a Chicago-based home insurance startup. Read on for a transcript of... December 20, 2017 [![Here’s How to Create and Execute a Holiday Marketing Program in One Week](https://blog.propllr.com/hs-fs/hubfs/Kristen_Cho.png?width=472&height=340&name=Kristen_Cho.png)](https://blog.propllr.com/heres-how-to-create-and-execute-a-holiday-marketing-program-in-one-week) ## [Here’s How to Create and Execute a Holiday Marketing Program in One Week](https://blog.propllr.com/heres-how-to-create-and-execute-a-holiday-marketing-program-in-one-week) Kristen Cho is the Vice President of Marketing at SpotHero, a Chicago-based parking reservation... December 18, 2017 ## [Propllr's 2nd Annual Holiday Gift Guide](https://blog.propllr.com/propllrs-2nd-annual-holiday-gift-guide) Waited a little long to figure out everyone’s gifts this year? Fear not. The trusty Propllr team is... December 14, 2017 [![How I Used a Bird to Build a Brand](https://blog.propllr.com/hs-fs/hubfs/Karen_Hitchcock.png?width=472&height=340&name=Karen_Hitchcock.png)](https://blog.propllr.com/how-i-used-a-bird-to-build-a-brand) ## [How I Used a Bird to Build a Brand](https://blog.propllr.com/how-i-used-a-bird-to-build-a-brand) Karen Hitchcock is the former Chief Experience Officer of healthfinch, a Wisconsin-based EMR... December 13, 2017 [![How to Make Online Advertising Work for B2B](https://embedwistia-a.akamaihd.net/deliveries/43f63e32cdf084a71058dc9f2cd7ea7a583b98cb.jpg?image_crop_resized=640x360)](https://blog.propllr.com/how-to-make-online-advertising-work-for-b2b) ## [How to Make Online Advertising Work for B2B](https://blog.propllr.com/how-to-make-online-advertising-work-for-b2b) Josh Studzinski is Director of Marketing at AHEAD, a Chicago-based cloud adoption and acceleration... December 11, 2017 [![How to Build an Account-Based Marketing Program with a Small Team](https://blog.propllr.com/hs-fs/hubfs/Melanie_Chapman.png?width=472&height=340&name=Melanie_Chapman.png)](https://blog.propllr.com/how-to-build-an-account-based-marketing-program-with-a-small-team-2) ## [How to Build an Account-Based Marketing Program with a Small Team](https://blog.propllr.com/how-to-build-an-account-based-marketing-program-with-a-small-team-2) Melanie Chapman is the Marketing Manager for Email and Automation at Jellyvision, a Chicago-based... December 5, 2017 [![DIY PR for Venture-Backed B2B Startups: A Founder’s Playbook for Early Traction](https://blog.propllr.com/hs-fs/hubfs/Imported_Blog_Media/macbook-air-on-desk_4460x4460-1024x683.jpg?width=472&height=340&name=macbook-air-on-desk_4460x4460-1024x683.jpg)](https://blog.propllr.com/diy-pr-for-startups) ## [DIY PR for Venture-Backed B2B Startups: A Founder’s Playbook for Early Traction](https://blog.propllr.com/diy-pr-for-startups) Note: This post was updated in 2024. I wrote the first version of this B2B technology PR blog post... November 27, 2017 [![Here's How We Tripled Conversions for Our FinTech Startup](https://blog.propllr.com/hs-fs/hubfs/Matt_Witt.png?width=472&height=340&name=Matt_Witt.png)](https://blog.propllr.com/heres-how-we-tripled-conversions-for-our-fintech-startup) ## [Here's How We Tripled Conversions for Our FinTech Startup](https://blog.propllr.com/heres-how-we-tripled-conversions-for-our-fintech-startup) Matt Witt is the CMO of M1 Finance, a Chicago-based automated investment platform. Read on for a... October 30, 2017 [![Here's How to Get Marketing a Seat at the Big-Kids' Table](https://blog.propllr.com/hs-fs/hubfs/Josh_Dreller.png?width=472&height=340&name=Josh_Dreller.png)](https://blog.propllr.com/heres-how-to-get-marketing-a-seat-at-the-big-kids-table) ## [Here's How to Get Marketing a Seat at the Big-Kids' Table](https://blog.propllr.com/heres-how-to-get-marketing-a-seat-at-the-big-kids-table) Josh Dreller is Vice President of Product Marketing at 4C Insights, a Chicago based advertising... October 25, 2017 [Prev](https://blog.propllr.com/page/24) [23](https://blog.propllr.com/page/23) [24](https://blog.propllr.com/page/24) [25](https://blog.propllr.com/page/25) [26](https://blog.propllr.com/page/26) [27](https://blog.propllr.com/page/27) [Next](https://blog.propllr.com/page/26) ### POSTS BY TAG - [PR (112)](https://blog.propllr.com/tag/pr) - [Content Marketing (88)](https://blog.propllr.com/tag/content-marketing) - [Video (71)](https://blog.propllr.com/tag/video) - [Here's How (68)](https://blog.propllr.com/tag/heres-how) - [Case Studies (63)](https://blog.propllr.com/tag/case-studies) - [Startups (34)](https://blog.propllr.com/tag/startups) - [Ideas (16)](https://blog.propllr.com/tag/ideas) - [Onward / Upward (15)](https://blog.propllr.com/tag/onward-upward) - [Measurement (8)](https://blog.propllr.com/tag/measurement) - [Media Training (8)](https://blog.propllr.com/tag/media-training) - [Chicago (7)](https://blog.propllr.com/tag/chicago) - [Awards (4)](https://blog.propllr.com/tag/awards) - [Podcasts (4)](https://blog.propllr.com/tag/podcasts) - [Social Media (4)](https://blog.propllr.com/tag/social-media) - [Press Releases (3)](https://blog.propllr.com/tag/press-releases) - [Research and Surveys (3)](https://blog.propllr.com/tag/research-and-surveys) - [SEO (3)](https://blog.propllr.com/tag/seo) - [Conference Marketing (2)](https://blog.propllr.com/tag/conference-marketing) - [Surveys (1)](https://blog.propllr.com/tag/surveys) - [Website (1)](https://blog.propllr.com/tag/website) see all ### Join Tech’s Top Marketers Get dispatches from the front lines of comms, search, PR, social, AI – and what it all means for B2B tech companies. #### Follow Us [![](https://blog.propllr.com/hubfs/raw_assets/public/Propllr_2025/images/2024/logo.svg)](https://propllr.com/) Propllr is a public relations and content marketing firm serving B2B technology companies. ![](https://blog.propllr.com/hubfs/raw_assets/public/Propllr_2025/images/2024/G.svg) ![](https://blog.propllr.com/hubfs/raw_assets/public/Propllr_2025/images/2024/expertise.svg) ![](https://blog.propllr.com/hubfs/raw_assets/public/Propllr_2025/images/2024/insider.svg) ![](https://blog.propllr.com/hubfs/raw_assets/public/Propllr_2025/images/2024/bulldog-awards.svg) ### What we do - [PR](https://propllr.com/pr-for-startups/) - [Content](https://propllr.com/content-marketing/) - [Client News](https://propllr.com/client-news/) - [Blog](https://blog.propllr.com/) ### Who We Are - [About](https://propllr.com/about/) - [FAQ](https://propllr.com/faq/) - [Contact](https://propllr.com/contact/) - [Careers](https://propllr.com/careers/) ## LET'S STAY CONNECTED © 2024 Propllr, LLC - [Privacy Policy](https://propllr.com/privacy-policy/) - [Terms of Use](https://propllr.com/terms-of-use/)