Propllr Blog | Onward & Upward!

Why Giving Away Your Secrets Is a Good Content Strategy

Back in the day, companies guarded their trade secrets fiercely. So fiercely, in fact, that urban legends sprung up around the practice – including the one I heard as a kid about how the Neiman Marcus people charged some lady $250 for their...

You’re Paying for Content. Now What?

We’ve heard it a million times: content is Elvis.

How to Use a Company Blog to Enhance Your PR

If you maintain a company blog, chances are you use it to provide helpful information to prospective and current customers. That’s fantastic. I’m here today to explain how you can make a few gentle tweaks to that blog so that it also positions...

How to Write Better, Faster

Chances are, if you work in an office, you have to write – emails, reports, pitches, blogs, tweets. Or maybe you’re trying to work in a better office (like ours) and are faced with the task of writing three dozen cover letters.

The Startup’s Guide to Promoting Content with LinkedIn Ads

Ever wondered about LinkedIn ads? I have. Specifically, I’ve had the suspicion that they could help Propllr clients get their content in front of more people – but I wasn’t sure exactly how. So I got on the phone with some folks who manage social...

No SEO on Staff? Check These 4 Things

Search engine optimization (SEO) is an important part of “internet hygiene.” Maintaining the SEO part of your website is like maintaining your car: you can’t just fill it with gas (or content) and expect it to keep running safely. You’ve got to...

Great Content on a Tight Budget

I got an email today from a nonprofit asking if Propllr could help with content marketing. The sender had a $4,000 budget and wanted to know if we would be able to create 50 articles of 2,000 words each for this price – aka $80 per 2,000-word...

5 Kinds of Bad Content (And How to Deal with Each)

You’ve hired a content marketing firm. You’re stoked about earning more organic traffic, arming your sales team with helpful content assets, and / or building out your thought leadership.

Concrete Ways to Revise for Clarity

Here's How I Wrote a Book to Grow My Brand

Jeff Hyman is the Founder and Chief Talent Officer at Strong Suit, a Chicago-based executive recruiting firm for VC and PE companies. Read on for a transcript of his presentation from our January 16, 2018 Here’s How Startup Marketing Conference,...

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