“We want to get some buzz” is a common refrain when startups reach out to a PR firm. But for B2B...
PR is something every B2B tech company should be doing, whether DIY (for the founder mode folks) or...
AI will become like a “new cofounder” for many startups, according to a recent HubSpot report.
If you’re an early-stage B2B startup founder or marketer trying to make the case for PR, you might...
Editor's note: This blog was originally published in April 2024 and updated in October 2025. In...
Bigger than SEO: The Zero-Metrics Thought Leadership Blog Referral Partners Can’t Stop Talking About
Early in 2023, Filippo Conforti started publishing Commerce for Devs. An old-school blog of the...
Recently, I sat down with marketing leader and HardTechCMO founder Mike Harmon. From his start...
Two years ago, I was interviewing a product developer for an article we’d be writing about their...
As I sat down last week to select a featured image for our most recent blogpost – 15 Awards to Make...
You know your startup is great. But how do you make sure everyone else knows that, too?