In the first days of a startup, founders do it all. They build. They hire. They raise money. They plan. They network. They sell (hopefully). They even write, whether that’s blog posts or shareholder emails or marketing strategy.
One of the first lessons we’re taught as incoming media team members at Propllr is “be human.”
If you’ve been on TikTok or Instagram Reels for the last year or so, you may be familiar with the viral trend of pet owners not quite petting their pets, as in this video:
If you’ve ever spoken to someone from Propllr or read our blog, you know that we’re big fans of thought leadership. It’s a great way to win media placements, connect with blog readers, and build credibility and awareness for your startup.
In a content team check-in meeting earlier this summer, Julia was explaining to me where one client’s content fit into their marketing tunnel.
If you’re the CEO of an early stage company running your own DIY PR program, you may find that your experience with an elevator pitch makes landing a guest blog opportunity easy enough.
In 2019, Ernst & Young launched the Entrepreneur Access Network (EAN), a program to give Black and Latinx entrepreneurs access to resources that will increase their odds of long-term success – and in the process, help close the racial wealth gap...
There aren’t many universals in the world of content marketing.
We’ve written about content-led PR before and shared our tips for getting a reporter’s attention in your media outreach.
