Propllr Blog | Onward & Upward!

How to Get a Story About Your Startup on the Local TV News in 8 Steps

If you’re a startup trying to grow a national – or even global – brand, you may not think that getting your story on the local TV news can help.

How to Announce Company News at a Conference (Or Not)

You’ve got big news – a new feature or product or service your customers will go crazy for.

Press Release Boilerplate Examples Every Startup Can Learn From (Plus a Formula!)

This is an update of a post originally published on February 11, 2014.

Want a News Page on Your Website? Here's How to Do it Right

This is an update of a post originally published on March 8, 2016.

Among the many reasons for a startup to focus on PR – whether through a DIY effort or by hiring a freelancer or agency – are the twin benefits of credibility and awareness. Sure,...

The Early-Stage Startup’s Guide to TechCrunch (They're Just Not That into You)

 

TechCrunch.

The go-to site for funding news. The place to spot the future unicorn still getting its feet under itself. Where you go to get your startup on the tech world’s radar.

Not so fast.

The Signs of The Zodiac as Bad PR Pitches

At Propllr, we do our best to pitch reporters information that is relevant, highly targeted, and not overwhelming. But for anyone in PR, it’s a learning process, especially when you have to fight against your own nature, like your zodiac sign. 

Morning, Noon and Night: Chicago Startups at Your Service 24/7

Startups are having a great moment in Chicago. The city’s low cost of living attracts top talent away from New York and San Francisco, and a steady stream of incubators and investors have set up shop here to make hay.

Why Giving Away Your Secrets Is a Good Content Strategy

Back in the day, companies guarded their trade secrets fiercely. So fiercely, in fact, that urban legends sprung up around the practice – including the one I heard as a kid about how the Neiman Marcus people charged some lady $250 for their...

15 Questions Every Reporter Will Ask About Your Startup

So you want media coverage for your startup. Great! 

How to Pitch Podcasts in 8 Steps

Companies love getting their message to a customer who’s willing to listen. That’s why they spent $479 million on podcast advertising last year.

«
1 2 3 4 5