If you’re a startup trying to grow a national – or even global – brand, you may not think that getting your story on the local TV news can help.
You’ve got big news – a new feature or product or service your customers will go crazy for.
This is an update of a post originally published on February 11, 2014.
This is an update of a post originally published on March 8, 2016.
Among the many reasons for a startup to focus on PR – whether through a DIY effort or by hiring a freelancer or agency – are the twin benefits of credibility and awareness. Sure,...
TechCrunch.
The go-to site for funding news. The place to spot the future unicorn still getting its feet under itself. Where you go to get your startup on the tech world’s radar.
Not so fast.
At Propllr, we do our best to pitch reporters information that is relevant, highly targeted, and not overwhelming. But for anyone in PR, it’s a learning process, especially when you have to fight against your own nature, like your zodiac sign.
Startups are having a great moment in Chicago. The city’s low cost of living attracts top talent away from New York and San Francisco, and a steady stream of incubators and investors have set up shop here to make hay.
Back in the day, companies guarded their trade secrets fiercely. So fiercely, in fact, that urban legends sprung up around the practice – including the one I heard as a kid about how the Neiman Marcus people charged some lady $250 for their...
So you want media coverage for your startup. Great!
Companies love getting their message to a customer who’s willing to listen. That’s why they spent $479 million on podcast advertising last year.
