Propllr Blog | Onward & Upward!

Reverb’s Secret to Dominating a New Category (Hint: Content Marketing)

Justin DeLay is the Director of Category and Product Marketing at Reverb, a global online marketplace for new, used, and vintage music gear.

Read on for a transcript of his presentation from our April 16, 2019 Here’s How Startup Marketing...

Pitching a Freelancer? Read this First

For the past five years, I’ve lived a double life:

What Startups Should Know About the Newsroom

It can be hard for startup founders to see eye to eye with journalists.

Startup Press Releases Don’t Have to Suck

The first press release was in 1906 and involved some pretty solid crisis management about a major train crash that killed more than 50 people. Since then, startups have sent approximately 18.3 billion releases, the vast majority of which were...

How We Drove High-Authority Links with Quality Content

Lane Kareska is Content Director and Matt Pelkey is a Senior Content Manager at OppLoans, a Chicago-based startup that provides non-prime borrowers with a reliable alternative to payday lending.

Read on for a transcript of their presentation at...

How I Perfected Our Brand Messaging

Mark Meadows is a Product Marketing Manager at TopstepTrader, a Chicago-based company that offers a kind of bootcamp for traders interested in futures and Forex.

Read on for a transcript of his presentation from our November 15, 2018 Here’s How...

How I Got Sales and Marketing to Speak the Same Language

Jeremy von Halle is Vice President of Revenue Operations at Jellyvision, a Chicago-based software company that provides interactive tools to help employees select and manage their healthcare benefits.

Read on for a transcript of his presentation...

How to Use a Company Blog to Enhance Your PR

If you maintain a company blog, chances are you use it to provide helpful information to prospective and current customers. That’s fantastic. I’m here today to explain how you can make a few gentle tweaks to that blog so that it also positions...

How We Repurposed Content to Empower Our Sales Team

Mary Rechtoris is a marketer who specializes in customer advocacy at Relativity, a Chicago-based startup that offers e-discovery software and solutions.

Read on for a transcript of her presentation from our November 15, 2018 Here’s How Startup...

47 Startup PR Tips from Top Tech Reporters

 

There's a lot of bad PR out there, and reporters have had enough.

If you follow them on social media (you should), you'll find no shortage of examples of PR gone bad. Mail-merged pitches with bad first names. Glaring errors in targeting....

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