Propllr Blog | Onward & Upward!

How Account-Based Marketing Secured Quality MQLs

John Trader is the Director of Marketing at Health iPASS, a Chicago-based startup that enables medical groups to deliver greater convenience for their patients and complete transparency into cost of care through a multi-channel patient engagement...

How to Become a Thought Leader: 5 Ways to Build Your Online Reputation to Get More PR

In a recent survey from Edelman, 58 percent of decision makers said they’d awarded business to a company with executives who exhibited thought leadership (this citation is evidence: we’re quoting another PR firm because of its thought...

Here’s How I Used CX Data to Create Power Users

Ryan Kern is the Director of Operations at ParkWhiz, a Chicago-based startup whose mission is to free you from the hassles of everyday travel by making it faster and easier to get where you need to go, so you can focus on the destination.

Read...

No SEO on Staff? Check These 4 Things

Search engine optimization (SEO) is an important part of “internet hygiene.” Maintaining the SEO part of your website is like maintaining your car: you can’t just fill it with gas (or content) and expect it to keep running safely. You’ve got to...

Here's How We Ramped Up SEO to Engage Over 1 Million Midterm Voters

Melissa Mauter is the Vice President of Data at BallotReady.org, a Chicago-based content aggregator that provides nonpartisan information about candidates and referendums on ballots around the country.

Read on for a transcript of her presentation...

How to Get a Profile of Your Startup, According to Polina Marinova

Photo credit: Austin Smith

If there’s anyone who knows what makes a great profile, it’s Polina Marinova.

Why I Left Big Companies to Work with Startups

Before coming to Propllr, I worked at two Fortune 200 companies. They both had very different cultures, but the things that made them similar are why I decided I needed a change of pace: my job descriptions were laid out like a manual and I...

5 Reasons to Start Bullet Journaling at Work This Year

For the last three years, my first few days after the new year have always followed the same schedule. After I catch up on emails, tidy up my apartment, and get my mind back into work mode, I head to the nearest craft store and pick up a new...

Great Content on a Tight Budget

I got an email today from a nonprofit asking if Propllr could help with content marketing. The sender had a $4,000 budget and wanted to know if we would be able to create 50 articles of 2,000 words each for this price – aka $80 per 2,000-word...

11 Ways for Sales and Marketing Teams to Leverage PR Wins

In my experience working at public relations (PR) agencies and as a one-man in-house marketing team at a startup, I’ve seen the impact that PR has in helping a business achieve its objectives. 

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