Jessie Atchison is the VP of Marketing at Tillable, the first true online marketplace for the $32 billion US farmland rental market, optimizing returns for landowners and helping farmers access land.
Jessie presented on how her team used direct...
Thanksgiving is almost here. Anyone who knows me knows this means I will soon hole up in my kitchen, intoxicating myself with the scents of cinnamon, cardamom, and nutmeg, maniacally churning out baked goods like a sugar-addicted mad scientist.
It’s been a busy week at Propllr headquarters, in part because we had our eighth Here’s How Startup Marketing Conference on Wednesday. In the coming weeks, we’ll post video of each presentation here, but I heard some stuff yesterday that was too...
Last night, I had a dream that I found out my local public library branch was closing and I wept bitterly at the news. Upon waking, I described the dream to my husband as being “very on-brand” – and, reader, it was.
We’ve written in the past about how to pitch your story to podcasts – but what if you want to launch your own? Podcasts are more popular than ever, especially among affluent and educated listeners.
Ally Lynch is VP of Marketing at project44, a Chicago-based supply chain visibility platform.
Read on for a transcript of her presentation from our January 27, 2017 Here’s How Startup Marketing Conference, where she describes how she built a...
If you’re a startup trying to grow a national – or even global – brand, you may not think that getting your story on the local TV news can help.
You’ve got big news – a new feature or product or service your customers will go crazy for.
This is an update of a post originally published on February 11, 2014.
This is an update of a post originally published on March 8, 2016.
Among the many reasons for a startup to focus on PR – whether through a DIY effort or by hiring a freelancer or agency – are the twin benefits of credibility and awareness. Sure,...
