Anyone who’s watched a TED talk knows that you don’t have to be boring to be an expert. Unfortunately, when startup founders and CEOs try to translate their best ideas to the written word, the spark often gets lost.
LinkedIn’s September 2020 algorithm update and redesign included several changes that happened years ago on other social channels: greater prominence for ads and promoted posts and less visibility for organic content from businesses.
Wondering how startup investors find the companies they invest in?
I never used to know who Scott Galloway was, but it’s hard to remember a time I didn’t.
The man – and his thought leadership – is everywhere.
Think back to your first interview. It was probably something you did for the first time for your first job. If it was anything like mine, it involved sweaty palms, jumbled responses, and a pair of oversized dress shoes you purchased at a steep...
I was born in Wuhan, China. My parents and I immigrated to the US when I was five. We are now US citizens, but the majority of our family still lives in Wuhan.
As a result, my dad often takes months-long trips back to visit. During the end of his...
This is a post for anyone new to content marketing and anyone looking to boost their skills in creating compelling content that performs well on whatever metrics you care most about – SEO, social engagement, thought leadership, sales enablement,...
As we consider the uncertain future thrust on us by the COVID-19 pandemic, a lot of us are asking, “How can I make the most of what I already have?”
I’d say that nine out of 10 times I have a call with a B2B startup founder, I tell them this: It’s too early to hire us, but it’s never too early to start PR. And to help them get started, we have tons of resources on this very blog, including...
Many startups get media coverage for funding rounds and new products.
