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M1’s Recipe for Raving Fans: Marketing that Doesn’t Scale

Lou Friedmann is Executive Vice President of Marketing at M1 Finance, an online financial services company based in Chicago that allows you to manage your money and build wealth using an automated profile.

Read on for a transcript of his...

Don’t Limit PR to Your CEO (Even if Your CEO’s a Rockstar)

For almost any startup, one of the easiest ways to secure more media opportunities is to let more people in your company talk to the press.

Here's How Jellyvision Uses Marketing Data to Get the Most Out of Every Lead

Zack Blois is Senior Manager of Platforms and Automation on the revenue operations team at Jellyvision, the makers of an employee communications software that uses behavioral science, purposeful humor, and plain English to help people make better...

You’re Paying for Content. Now What?

We’ve heard it a million times: content is Elvis.

Reverb’s Secret to Dominating a New Category (Hint: Content Marketing)

Justin DeLay is the Director of Category and Product Marketing at Reverb, a global online marketplace for new, used, and vintage music gear.

Read on for a transcript of his presentation from our April 16, 2019 Here’s How Startup Marketing...

Pitching a Freelancer? Read this First

For the past five years, I’ve lived a double life:

What Startups Should Know About the Newsroom

It can be hard for startup founders to see eye to eye with journalists.

Startup Press Releases Don’t Have to Suck

The first press release was in 1906 and involved some pretty solid crisis management about a major train crash that killed more than 50 people. Since then, startups have sent approximately 18.3 billion releases, the vast majority of which were...

How We Drove High-Authority Links with Quality Content

Lane Kareska is Content Director and Matt Pelkey is a Senior Content Manager at OppLoans, a Chicago-based startup that provides non-prime borrowers with a reliable alternative to payday lending.

Read on for a transcript of their presentation at...

How I Perfected Our Brand Messaging

Mark Meadows is a Product Marketing Manager at TopstepTrader, a Chicago-based company that offers a kind of bootcamp for traders interested in futures and Forex.

Read on for a transcript of his presentation from our November 15, 2018 Here’s How...

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