Startups are having a great moment in Chicago. The city’s low cost of living attracts top talent away from New York and San Francisco, and a steady stream of incubators and investors have set up shop here to make hay.
Back in the day, companies guarded their trade secrets fiercely. So fiercely, in fact, that urban legends sprung up around the practice – including the one I heard as a kid about how the Neiman Marcus people charged some lady $250 for their...
So you want media coverage for your startup. Great!
Companies love getting their message to a customer who’s willing to listen. That’s why they spent $479 million on podcast advertising last year.
Lynette Grinter is the Vice President of Marketing at Truss, the largest online marketplace for commercial real estate.
Read on for a transcript of her presentation from our April 16, 2019 Here’s How Startup Marketing Conference, where she...
Pitching is a big part of PR. It’s the act of reaching out to people in the media (reporters, podcasters, editors, etc.), introducing them to yourself or your company, and helping them find a perfect story – one that will attract readers while...
While SEMRush declared a few years ago that PR is the new link building, I’d like to offer a slightly more nuanced take: PR and link building are related but separate disciplines.
Many startups want to get their name in front of everyone, thinking that more placements means that they’ll reach more buyers.
