Propllr Blog | Onward & Upward!

How to Be an Expert Without Being Boring

Anyone who’s watched a TED talk knows that you don’t have to be boring to be an expert. Unfortunately, when startup founders and CEOs try to translate their best ideas to the written word, the spark often gets lost.

How Content & PR Can Power LinkedIn Lead Gen Post-2020 Update

LinkedIn’s September 2020 algorithm update and redesign included several changes that happened years ago on other social channels: greater prominence for ads and promoted posts and less visibility for organic content from businesses.

How to Use PR to Attract Attention from Startup Investors

Wondering how startup investors find the companies they invest in? 

How to Be a Thought Leader: 11 Lessons from the Rise of Scott Galloway

I never used to know who Scott Galloway was, but it’s hard to remember a time I didn’t.

The man – and his thought leadership – is everywhere.

Relax, You’re an Expert: 5 Tips for How to Prepare for a Media Interview

Think back to your first interview. It was probably something you did for the first time for your first job. If it was anything like mine, it involved sweaty palms, jumbled responses, and a pair of oversized dress shoes you purchased at a steep...

Faced with an Impossible Task? Here's How to Get It Done

I was born in Wuhan, China. My parents and I immigrated to the US when I was five. We are now US citizens, but the majority of our family still lives in Wuhan.

As a result, my dad often takes months-long trips back to visit. During the end of his...

How to Do Content Research for Blog Posts that Convert

This is a post for anyone new to content marketing and anyone looking to boost their skills in creating compelling content that performs well on whatever metrics you care most about – SEO, social engagement, thought leadership, sales enablement,...

Want to Get a Bigger Bang for Your PR Buck? 5 Steps to Boost ROI

As we consider the uncertain future thrust on us by the COVID-19 pandemic, a lot of us are asking, “How can I make the most of what I already have?”

You’re a B2B Startup with No Product Yet. Should You Do PR?

I’d say that nine out of 10 times I have a call with a B2B startup founder, I tell them this: It’s too early to hire us, but it’s never too early to start PR. And to help them get started, we have tons of resources on this very blog, including...

No News for Your Startup? Here’s How to Get Media Coverage Anyway

Many startups get media coverage for funding rounds and new products.

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