Propllr Blog | Onward & Upward!

Reverb’s Secret to Dominating a New Category (Hint: Content Marketing)

Justin DeLay is the Director of Category and Product Marketing at Reverb, a global online marketplace for new, used, and vintage music gear.

Read on for a transcript of his presentation from our April 16, 2019 Here’s How Startup Marketing...

How We Drove High-Authority Links with Quality Content

Lane Kareska is Content Director and Matt Pelkey is a Senior Content Manager at OppLoans, a Chicago-based startup that provides non-prime borrowers with a reliable alternative to payday lending.

Read on for a transcript of their presentation at...

How I Perfected Our Brand Messaging

Mark Meadows is a Product Marketing Manager at TopstepTrader, a Chicago-based company that offers a kind of bootcamp for traders interested in futures and Forex.

Read on for a transcript of his presentation from our November 15, 2018 Here’s How...

How I Got Sales and Marketing to Speak the Same Language

Jeremy von Halle is Vice President of Revenue Operations at Jellyvision, a Chicago-based software company that provides interactive tools to help employees select and manage their healthcare benefits.

Read on for a transcript of his presentation...

How We Repurposed Content to Empower Our Sales Team

Mary Rechtoris is a marketer who specializes in customer advocacy at Relativity, a Chicago-based startup that offers e-discovery software and solutions.

Read on for a transcript of her presentation from our November 15, 2018 Here’s How Startup...

How I Got More From Every Email We Send

Zachary Hanz is a Product Marketing Manager at ActiveCampaign, a Chicago startup that offers marketing automation, small business CRM, and integrated email marketing solutions.

Read on for a transcript of his presentation from our November 15,...

How I Used Marketing Automation to Drive Demos

Josh Studzinski is Vice President of Marketing at Caremerge, a Chicago-based provider of resident engagement, family communication, and EHR/eMAR solutions for the senior living industry.

Read on for a transcript of his presentation from our...

How I Launched Outbound Marketing to Increase Conversion Rates

Lori McInerny is the Chief Marketing Officer at Visibly (formerly Opternative), a Chicago-based healthcare technology company that creates digital eye care technologies to help anyone and everyone see better using their in-home eye test.

Read on...

How Account-Based Marketing Secured Quality MQLs

John Trader is the Director of Marketing at Health iPASS, a Chicago-based startup that enables medical groups to deliver greater convenience for their patients and complete transparency into cost of care through a multi-channel patient engagement...

Here’s How I Used CX Data to Create Power Users

Ryan Kern is the Director of Operations at ParkWhiz, a Chicago-based startup whose mission is to free you from the hassles of everyday travel by making it faster and easier to get where you need to go, so you can focus on the destination.

Read...

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