So you want media coverage for your startup. Great!
Companies love getting their message to a customer who’s willing to listen. That’s why they spent $479 million on podcast advertising last year.
Pitching is a big part of PR. It’s the act of reaching out to people in the media (reporters, podcasters, editors, etc.), introducing them to yourself or your company, and helping them find a perfect story – one that will attract readers while...
While SEMRush declared a few years ago that PR is the new link building, I’d like to offer a slightly more nuanced take: PR and link building are related but separate disciplines.
Many startups want to get their name in front of everyone, thinking that more placements means that they’ll reach more buyers.
Is there something most people don’t understand about your industry that you wish they did?
Do you have an excellent way to explain it to them?
Do you sometimes find yourself muttering, “I oughtta charge for these ideas”?
If so, thought...
If you pay attention to the news, you’ve no doubt come across headlines like these:
Lots of startups see big, national outlets like The Wall Street Journal and TechCrunch as their top targets. With tens of millions of readers and names that even your parents have heard of, it’s easy to see why.
