Propllr Blog | Onward & Upward!

Can't Think of a Pitch? Try a Trope

Pitching is a big part of PR. It’s the act of reaching out to people in the media (reporters, podcasters, editors, etc.), introducing them to yourself or your company, and helping them find a perfect story – one that will attract readers while...

PR vs. Link-building: Which Do You Need?

While SEMRush declared a few years ago that PR is the new link building, I’d like to offer a slightly more nuanced take: PR and link building are related but separate disciplines.

Stick with PR – What Do You Know About Being Clever on Twitter

4 Ways to Get More Impactful Media Coverage

Many startups want to get their name in front of everyone, thinking that more placements means that they’ll reach more buyers.

The Case for Thought Leadership as a PR Strategy

Is there something most people don’t understand about your industry that you wish they did?

Do you have an excellent way to explain it to them?

Do you sometimes find yourself muttering, “I oughtta charge for these ideas”?

If so, thought...

Using Surveys to Drive Media Coverage

If you pay attention to the news, you’ve no doubt come across headlines like these:

How PR Can Support Recruitment Efforts

We’re living in a candidate-driven market.

How to Get Your Business Covered in Trade Publications

Lots of startups see big, national outlets like The Wall Street Journal and TechCrunch as their top targets. With tens of millions of readers and names that even your parents have heard of, it’s easy to see why.

How Body Language Can Make or Break Your Next Interview

Body language can have a significant impact on what you say and how your words are perceived.

Don’t Limit PR to Your CEO (Even if Your CEO’s a Rockstar)

For almost any startup, one of the easiest ways to secure more media opportunities is to let more people in your company talk to the press.

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