--- title: Propllr Blog | Onward & Upward! | Content Marketing (8) description: Content Marketing | Tips on PR and content marketing for startups and growing companies. (8) --- [![](https://blog.propllr.com/hubfs/raw_assets/public/Propllr_2025/images/2024/logo.svg)](https://propllr.com/) - What We Do - [Public Relations](https://propllr.com/pr-for-startups/) - [Content Marketing](https://propllr.com/content-marketing/) - What We’ve Done - [Case Studies](https://propllr.com/case-studies/) - [Client News](https://propllr.com/client-news/) - What We Think - [Blog](https://blog.propllr.com/) - About - [About](https://propllr.com/about/) - [Life at Propllr](https://propllr.com/life-at-propllr/) - [Contact](https://propllr.com/contact/) - What We Do - [Public Relations](https://propllr.com/pr-for-startups/) - [Content Marketing](https://propllr.com/content-marketing/) - What We’ve Done - [Case Studies](https://propllr.com/case-studies/) - [Client News](https://propllr.com/client-news/) - What We Think - [Blog](https://blog.propllr.com/) - About - [About](https://propllr.com/about/) - [Life at Propllr](https://propllr.com/life-at-propllr/) - [Contact](https://propllr.com/contact/) # Propllr Blog Posts about # Content Marketing (8) [![Want to Reduce Churn? Test Small Before You Scale Up](https://blog.propllr.com/hs-fs/hubfs/custom-video-thumbnails/8.%20Aana%20Leech-thumb.jpeg?width=472&height=340&name=8.%20Aana%20Leech-thumb.jpeg)](https://blog.propllr.com/reduce-churn-start-small) ## [Want to Reduce Churn? Test Small Before You Scale Up](https://blog.propllr.com/reduce-churn-start-small) Aana Leech is VP of marketing and customer success at Popular Pays, a Chicago-based startup whose... January 24, 2020 [![Cultivate a Culture of Action to Drive Your Team Forward](https://blog.propllr.com/hs-fs/hubfs/Uible.png?width=472&height=340&name=Uible.png)](https://blog.propllr.com/cultivate-culture-of-action) ## [Cultivate a Culture of Action to Drive Your Team Forward](https://blog.propllr.com/cultivate-culture-of-action) Marc Uible is VP of marketing at Threekit, a Chicago startup whose software platform enables... January 10, 2020 [![Teach Your Customers What You Can Do for Them to Get Better Results (and Referrals)](https://blog.propllr.com/hs-fs/hubfs/Griffin_Caprio.png?width=472&height=340&name=Griffin_Caprio.png)](https://blog.propllr.com/teach-customers-to-get-results-and-referrals) ## [Teach Your Customers What You Can Do for Them to Get Better Results (and Referrals)](https://blog.propllr.com/teach-customers-to-get-results-and-referrals) Griffin Caprio is the co-founder and CEO of Dante32, a startup that helps brands tell their stories... December 18, 2019 [![Should Your Business Start a Podcast? Tips from an Insider](https://blog.propllr.com/hs-fs/hubfs/chair-desk-dress-1181658.jpg?width=472&height=340&name=chair-desk-dress-1181658.jpg)](https://blog.propllr.com/tips-for-starting-a-podcast) ## [Should Your Business Start a Podcast? Tips from an Insider](https://blog.propllr.com/tips-for-starting-a-podcast) We’ve written in the past about how to pitch your story to podcasts – but what if you want to... October 18, 2019 [![Why Giving Away Your Secrets Is a Good Content Strategy](https://blog.propllr.com/hs-fs/hubfs/ace-cards-chance-127053.jpg?width=472&height=340&name=ace-cards-chance-127053.jpg)](https://blog.propllr.com/why-giving-away-your-secrets-is-a-good-content-strategy) ## [Why Giving Away Your Secrets Is a Good Content Strategy](https://blog.propllr.com/why-giving-away-your-secrets-is-a-good-content-strategy) Back in the day, companies guarded their trade secrets fiercely. So fiercely, in fact, that urban... August 9, 2019 [![You’re Paying for Content. Now What?](https://blog.propllr.com/hs-fs/hubfs/collection-education-knowledge-159751.jpg?width=472&height=340&name=collection-education-knowledge-159751.jpg)](https://blog.propllr.com/youre-paying-for-content-now-what) ## [You’re Paying for Content. Now What?](https://blog.propllr.com/youre-paying-for-content-now-what) We’ve heard it a million times: content is Elvis. May 3, 2019 [![Turn Your Blog into PR Fuel: Have a POV, Name Your Authors, & Stay in Conversation](https://blog.propllr.com/hs-fs/hubfs/pexels-miguel-%C3%A1-padri%C3%B1%C3%A1n-1591056.jpg?width=472&height=340&name=pexels-miguel-%C3%A1-padri%C3%B1%C3%A1n-1591056.jpg)](https://blog.propllr.com/how-to-use-a-company-blog-to-enhance-your-pr) ## [Turn Your Blog into PR Fuel: Have a POV, Name Your Authors, & Stay in Conversation](https://blog.propllr.com/how-to-use-a-company-blog-to-enhance-your-pr) If you maintain a company blog, chances are you use it to provide helpful information to... March 29, 2019 [![How to Write Better, Faster](https://blog.propllr.com/hs-fs/hubfs/athlete-body-cinder-track-4078.jpg?width=472&height=340&name=athlete-body-cinder-track-4078.jpg)](https://blog.propllr.com/how-to-write-better-faster) ## [How to Write Better, Faster](https://blog.propllr.com/how-to-write-better-faster) Chances are, if you work in an office, you have to write – emails, reports, pitches, blogs, tweets.... March 15, 2019 [![The Startup’s Guide to Promoting Content with LinkedIn Ads](https://blog.propllr.com/hs-fs/hubfs/accounts-applications-apps-267350.jpg?width=472&height=340&name=accounts-applications-apps-267350.jpg)](https://blog.propllr.com/startup-guide-to-promoting-content-with-linkedin-ads) ## [The Startup’s Guide to Promoting Content with LinkedIn Ads](https://blog.propllr.com/startup-guide-to-promoting-content-with-linkedin-ads) Ever wondered about LinkedIn ads? I have. Specifically, I’ve had the suspicion that they could help... March 8, 2019 [![No SEO on Staff? Check These 4 Things](https://blog.propllr.com/hs-fs/hubfs/black-and-white-close-up-equipment-210881.jpg?width=472&height=340&name=black-and-white-close-up-equipment-210881.jpg)](https://blog.propllr.com/seo-basics-to-check) ## [No SEO on Staff? Check These 4 Things](https://blog.propllr.com/seo-basics-to-check) Search engine optimization (SEO) is an important part of “internet hygiene.” Maintaining the SEO... February 8, 2019 [Prev](https://blog.propllr.com/tag/content-marketing/page/7) [5](https://blog.propllr.com/tag/content-marketing/page/5) [6](https://blog.propllr.com/tag/content-marketing/page/6) [7](https://blog.propllr.com/tag/content-marketing/page/7) [8](https://blog.propllr.com/tag/content-marketing/page/8) [9](https://blog.propllr.com/tag/content-marketing/page/9) [Next](https://blog.propllr.com/tag/content-marketing/page/9) ### POSTS BY TAG - [PR (112)](https://blog.propllr.com/tag/pr) - [Content Marketing (88)](https://blog.propllr.com/tag/content-marketing) - [Video (71)](https://blog.propllr.com/tag/video) - [Here's How (68)](https://blog.propllr.com/tag/heres-how) - [Case Studies (63)](https://blog.propllr.com/tag/case-studies) - [Startups (34)](https://blog.propllr.com/tag/startups) - [Ideas (16)](https://blog.propllr.com/tag/ideas) - [Onward / Upward (15)](https://blog.propllr.com/tag/onward-upward) - [Measurement (8)](https://blog.propllr.com/tag/measurement) - [Media Training (8)](https://blog.propllr.com/tag/media-training) - [Chicago (7)](https://blog.propllr.com/tag/chicago) - [Awards (4)](https://blog.propllr.com/tag/awards) - [Podcasts (4)](https://blog.propllr.com/tag/podcasts) - [Social Media (4)](https://blog.propllr.com/tag/social-media) - [Press Releases (3)](https://blog.propllr.com/tag/press-releases) - [Research and Surveys (3)](https://blog.propllr.com/tag/research-and-surveys) - [SEO (3)](https://blog.propllr.com/tag/seo) - [Conference Marketing (2)](https://blog.propllr.com/tag/conference-marketing) - [Surveys (1)](https://blog.propllr.com/tag/surveys) - [Website (1)](https://blog.propllr.com/tag/website) see all ### Join Tech’s Top Marketers Get dispatches from the front lines of comms, search, PR, social, AI – and what it all means for B2B tech companies. #### Follow Us [![](https://blog.propllr.com/hubfs/raw_assets/public/Propllr_2025/images/2024/logo.svg)](https://propllr.com/) Propllr is a public relations and content marketing firm serving B2B technology companies. ![](https://blog.propllr.com/hubfs/raw_assets/public/Propllr_2025/images/2024/G.svg) ![](https://blog.propllr.com/hubfs/raw_assets/public/Propllr_2025/images/2024/expertise.svg) ![](https://blog.propllr.com/hubfs/raw_assets/public/Propllr_2025/images/2024/insider.svg) ![](https://blog.propllr.com/hubfs/raw_assets/public/Propllr_2025/images/2024/bulldog-awards.svg) ### What we do - [PR](https://propllr.com/pr-for-startups/) - [Content](https://propllr.com/content-marketing/) - [Client News](https://propllr.com/client-news/) - [Blog](https://blog.propllr.com/) ### Who We Are - [About](https://propllr.com/about/) - [FAQ](https://propllr.com/faq/) - [Contact](https://propllr.com/contact/) - [Careers](https://propllr.com/careers/) ## LET'S STAY CONNECTED © 2024 Propllr, LLC - [Privacy Policy](https://propllr.com/privacy-policy/) - [Terms of Use](https://propllr.com/terms-of-use/)