Propllr Blog | Onward & Upward!

Zillow’s PR Formula: P+D+CM

There are few things more powerful for an exposure-wanting startup than data, and this Fast Company article about Zillow’s success does as good a job as any in showing how data makes a difference.

Master Class: 5 Interview Lessons from a Fortune 20 CEO

Last week, Propllr coordinated an interview between a top-tier business reporter and a former Fortune 20 CEO. In the past, the CEO has undoubtedly received hundreds of hours of training and practice speaking with media, analysts and the general...

Every Picture Has Been Taken

If I had to pick one thing I’ve been passionate about in my life outside of work, family and friends, it would be photography. While I love reading books, listening to music, seeing movies and watching sports, those are (by me) passively consumed,...

Q&A: Elaine Pofeldt's Tips on How to Pitch Your Startup

We work with a lot of great reporters at Propllr, and one of our favorites is Elaine Pofeldt, a very popular freelancer who writes about startups and interesting businesses for publications including Fortune, Money and Crain’s New York Business. We...

Pay-per-Hit PR: Does It Work?

Measuring the value of startup public relations is a critical but challenging task (we wrote about this earlier here). Some common ideas for measuring performance are to base value on advertising equivalencies (with a “credibility” multiplier) or on...

Anatomy of a Startup Profile:

Rebellion in the Marketplace (

-- By Carmel Deamicis, PandoDaily, November 19, 2013

5 Steps to Measure and Maximize Startup PR ROI

The majority of Propllr’s clients are startups. The majority of startups are founded by engineering-types. The majority of engineering-types are quant-driven. The majority of quant-driven people are, well, quant-driven. So when we pitch our services...

Anatomy of a Startup Profile: AngelList

The Social Network for Startups (AngelList)

-- By Brad Stone, Bloomberg Businessweek, January 20, 2014

Anatomy of a Startup Profile: Quirky

Is This the World’s Most Creative Manufacturer? (Quirky)

By Josh Dean, Inc., October 2013

What's Your PR Tagline?

A friend of mine is starting a new company. When I asked him to tell me about it, he described it as a grassroots public affairs firm. I lived in Washington, D.C. for 10 years of my life and was constantly around political-types, but when it came to...

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