Your startup has decided to take the plunge and invest in a PR program – now what?
You’ve probably heard a million news stories that start with the personal story of someone who was affected by the larger trend or event being covered. For example, a recent NPR piece about creating a frozen bunker for helpful germs begins like...
If your business were a house, your PR program would be more like your HVAC system than the the lights – constantly working in the background. It works best (and most efficiently) when it can run consistently, ready to be adjusted to suit your...
Lori McInerney is the Director of Marketing at Shiftgig, the Chicago-based technology platform connecting people who want hourly work with companies that need them.
Read on for a transcript of her presentation from our January 16, 2018 Here’s How...
Jamie Gilpin is the Chief Marketing Officer at Envoy, the Chicago-based global immigration services provider.
Read on for a transcript of her presentation from our September 19, 2017 Here’s How Startup Marketing Conference, where she describes...
Kyle Welter is the Director of Marketing at Tock, an elite restaurant reservations and culinary experience platform.
Read on for a transcript of his presentation from our September 19, 2017, Here’s How Startup Marketing Conference, where he...
Challin Meink is the Marketing and Communications Director at TechNexus Venture Collaborative, a Chicago innovation think tank and business development service.
Read on for a transcript of her presentation from our September 19, 2017, Here’s How...
Heather Farr is the PR and Communications Director at Reverb, the Chicago-based online marketplace for new and used music gear.
Read on for a transcript of her presentation from our September 19, 2017, Here’s How Startup Marketing Conference,...
Christine Librojo is the Marketing Coordinator at Alligatortek, a Chicago-based corporate software development company. Read on for a transcript of her presentation from our September 19, 2017 Here’s How Startup Marketing Conference, where she...
In the startup world, public relations is usually something founders do at night, after product development, fundraising, strategy sessions, hiring and everything else. That’s fine. In fact, until you have funding and a marketing lead, you’re...
