Christine Librojo is the Marketing Coordinator at Alligatortek, a Chicago-based corporate software development company. Read on for a transcript of her presentation from our September 19, 2017 Here’s How Startup Marketing Conference, where she...
In the startup world, public relations is usually something founders do at night, after product development, fundraising, strategy sessions, hiring and everything else. That’s fine. In fact, until you have funding and a marketing lead, you’re...
Ally Lynch is the marketing director at Project44, a Chicago based enterprise Saas company. Below is a transcript of her presentation at the January 27, 2017 Here’s How Startup Marketing Conference, where she shared advice for creating demand.
Kaitlyn Carl is a public relations associate at food delivery app GrubHub.
Read on for a transcript of her presentation from our January 27, 2017 Here’s How Startup Marketing Conference where she describes how she used data storytelling to craft...
When you pay attention to the world around you, like Dan Waidelich and the folks at Relativity (formerly kCura), you find creative ways to spotlight your growth. Here's how they took advantage of the history-making Cubs World Series championship.
Phil de Guzman is Communications Lead at ContextMedia, a point of care patient education and communications platform. Below is a transcript of his November 11, 2016 presentation at the first Here’s How Startup Marketing Conference, where he shared...
As a recent graduate and newbie to PR who now works for fast-moving and quite demanding startups, many right here in Chicago, I have had to quickly learn how to juggle diverse clients and multiple projects. Thankfully, I have always been an...
Twitter is far and away the most popular social platform for reporters to share stories and insights. It's also where they go to share complaints about #BadPR.
When a startup launches a PR effort it is (almost) always with great expectations. But, as with any endeavor, a lot of the output is based on the input. And that input is not so much the time and energy expended on getting coverage, it's how many...
