While SEMRush declared a few years ago that PR is the new link building, I’d like to offer a...

Many startups want to get their name in front of everyone, thinking that more placements means that...

Is there something most people don’t understand about your industry that you wish they did? Do you...

If you pay attention to the news, you’ve no doubt come across headlines like these:

We’re living in a candidate-driven market.

Lots of startups see big, national outlets like The Wall Street Journal and TechCrunch as their top...

Body language can have a significant impact on what you say and how your words are perceived.

For almost any startup, one of the easiest ways to secure more media opportunities is to let more...

For the past five years, I’ve lived a double life:

It can be hard for startup founders to see eye to eye with journalists.