Propllr Blog | Onward & Upward!

Year in Review: Evaluating Your PR Program

My mom always likes to remind me: it’s impossible to know where you’re going if you don’t look back at how far you’ve come. Because of this mantra (and because I’m a big fan of planning in general), I’ve held the same belief that a successful PR...

Propllr Gives Back!

To celebrate the holidays this year, Propllr is donating to the following nine organizations – one chosen by each member of the team.

Propllr’s 3rd Annual Holiday Gift Guide

It’s that time of year again! We’re here to save you from showing up to holiday parties with ho-hum gifts for your loved ones. And this year, the Propllr team’s grown, which means even MORE suggestions for what to get the person in your life who...

Why I Switched to the “Dark Side:” A Journalist’s Journey to PR

I’ve wanted to be a journalist since I was 15. In 2008, at age 25, that dream became a reality. I spent the next decade working as a videographer, reporter, and editor, for HuffPost, The Jerusalem Post, and others. 

5 Kinds of Bad Content (And How to Deal with Each)

You’ve hired a content marketing firm. You’re stoked about earning more organic traffic, arming your sales team with helpful content assets, and / or building out your thought leadership.

8 Tips for a Great Interview

Landing an interview with a reporter can be exciting or nerve-racking, depending on your view of talking to strangers. From a PR perspective, the best interviews involve two things: key messaging and good vibes.

How to Get a Reporter's Attention

Looking to get media coverage for your startup? The first step is to remember that the “media” is made up of real people whose job it is to tell interesting and important stories to their audience. If you want one of those people to tell your...

Want to Accelerate Your PR? Slow Your Pitch

In our productivity-obsessed society, it’s easy to feel the need to do more – and do it faster. But in PR, sometimes the best way to get better results is to slow down. Specifically, to slow your pitching.

What the First Month of a Successful Startup PR Program Looks Like

Your startup has decided to take the plunge and invest in a PR program – now what?

Want to Supercharge Your Startup’s PR Program? Get Your Customers Talking

You’ve probably heard a million news stories that start with the personal story of someone who was affected by the larger trend or event being covered. For example, a recent NPR piece about creating a frozen bunker for helpful germs begins like...