Propllr Blog | Onward & Upward!

How Truss Brought a B2B Brand to Life on Social

Lynette Grinter is the Vice President of Marketing at Truss, the largest online marketplace for commercial real estate.

Read on for a transcript of her presentation from our April 16, 2019 Here’s How Startup Marketing Conference, where she...

Can't Think of a Pitch? Try a Trope

Pitching is a big part of PR. It’s the act of reaching out to people in the media (reporters, podcasters, editors, etc.), introducing them to yourself or your company, and helping them find a perfect story – one that will attract readers while...

PR vs. Link-building: Which Do You Need?

While SEMRush declared a few years ago that PR is the new link building, I’d like to offer a slightly more nuanced take: PR and link building are related but separate disciplines.

This GovTech Startup Leads Its Industry by Putting Clients in the Spotlight

Liz Fischer is the Chief Marketing Officer at CityBase, a tech firm that works with government and utility clients to integrate with client databases through their unified API.

Read on for a transcript of her presentation from our April 16, 2019 ...

Stick with PR – What Do You Know About Being Clever on Twitter

4 Ways to Get More Impactful Media Coverage

Many startups want to get their name in front of everyone, thinking that more placements means that they’ll reach more buyers.

How AMOpportunities Tapped into the International Market by Focusing on Shared Values

Kyle Swinsky is the CEO of AMOpportunities, a Chicago-based startup that helps international doctors and medical students find clinical training opportunities in the United States.

Read on for a transcript of his presentation from our April 16,...

What Makes a Good Award Nomination: Advice from a Judge

Award wins can be a powerful way to grow your company. Aside from bragging rights, there are many practical advantages to winning awards, including building credibility and brand awareness, attracting potential hires, and grabbing the attention...

How SpringFour Turned Customers into an Unstoppable Sales Team

Rochelle Gorey is CEO and Co-Founder of SpringFour, a Chicago-based fintech startup with a focus on social impact that works within the financial services industry to help connect customers and borrowers to resources that provide financial...

The Case for Thought Leadership as a PR Strategy

Is there something most people don’t understand about your industry that you wish they did?

Do you have an excellent way to explain it to them?

Do you sometimes find yourself muttering, “I oughtta charge for these ideas”?

If so, thought...