Propllr Blog | Onward & Upward!

Here's How We Ramped Up SEO to Engage Over 1 Million Midterm Voters

Melissa Mauter is the Vice President of Data at, a Chicago-based content aggregator that provides nonpartisan information about candidates and referendums on ballots around the country.

Read on for a transcript of her presentation...

How to Get a Profile of Your Startup, According to Polina Marinova

Photo credit: Austin Smith

If there’s anyone who knows what makes a great profile, it’s Polina Marinova.

Why I Left Big Companies to Work with Startups

Before coming to Propllr, I worked at two Fortune 200 companies. They both had very different cultures, but the things that made them similar are why I decided I needed a change of pace: my job descriptions were laid out like a manual and I...

Great Content on a Tight Budget

I got an email today from a nonprofit asking if Propllr could help with content marketing. The sender had a $4,000 budget and wanted to know if we would be able to create 50 articles of 2,000 words each for this price – aka $80 per 2,000-word...

11 Ways for Sales and Marketing Teams to Leverage PR Wins

In my experience working at public relations (PR) agencies and as a one-man in-house marketing team at a startup, I’ve seen the impact that PR has in helping a business achieve its objectives. 

Year in Review: Evaluating Your PR Program

My mom always likes to remind me: it’s impossible to know where you’re going if you don’t look back at how far you’ve come. Because of this mantra (and because I’m a big fan of planning in general), I’ve held the same belief that a successful PR...

Propllr Gives Back!

To celebrate the holidays this year, Propllr is donating to the following nine organizations – one chosen by each member of the team.

Propllr’s 3rd Annual Holiday Gift Guide

It’s that time of year again! We’re here to save you from showing up to holiday parties with ho-hum gifts for your loved ones. And this year, the Propllr team’s grown, which means even MORE suggestions for what to get the person in your life who...

Why I Switched to the “Dark Side:” A Journalist’s Journey to PR

I’ve wanted to be a journalist since I was 15. In 2008, at age 25, that dream became a reality. I spent the next decade working as a videographer, reporter, and editor, for HuffPost, The Jerusalem Post, and others. 

5 Kinds of Bad Content (And How to Deal with Each)

You’ve hired a content marketing firm. You’re stoked about earning more organic traffic, arming your sales team with helpful content assets, and / or building out your thought leadership.