Propllr Blog | Onward & Upward!

Using Surveys to Drive Media Coverage

If you pay attention to the news, you’ve no doubt come across headlines like these:

How PR Can Support Recruitment Efforts

We’re living in a candidate-driven market.

Everyone Could Use What This Company's Selling – How NuCurrent Picked Their Target Markets

Mike Harmon is the Director of Marketing at NuCurrent, a Chicago-based startup that specializes in wireless power.

Read on for a transcript of his presentation from our April 16, 2019 Here’s How Startup Marketing Conference, where he describes...

How to Get Your Business Covered in Trade Publications

Lots of startups see big, national outlets like The Wall Street Journal and TechCrunch as their top targets. With tens of millions of readers and names that even your parents have heard of, it’s easy to see why.

How Keeper Doubled Customer Acquisition through Affiliate Marketing

Marisa McCabe is the Director of Consumer Marketing for Keeper Security, a Chicago-based startup whose software protects business and personal passwords for thousands of businesses and millions of consumers.

Read on for a transcript of her...

How Body Language Can Make or Break Your Next Interview

Body language can have a significant impact on what you say and how your words are perceived.

M1’s Recipe for Raving Fans: Marketing that Doesn’t Scale

Lou Friedmann is Executive Vice President of Marketing at M1 Finance, an online financial services company based in Chicago that allows you to manage your money and build wealth using an automated profile.

Read on for a transcript of his...

Don’t Limit PR to Your CEO (Even if Your CEO’s a Rockstar)

For almost any startup, one of the easiest ways to secure more media opportunities is to let more people in your company talk to the press.

Here's How Jellyvision Uses Marketing Data to Get the Most Out of Every Lead

Zack Blois is Senior Manager of Platforms and Automation on the revenue operations team at Jellyvision, the makers of an employee communications software that uses behavioral science, purposeful humor, and plain English to help people make better...

You’re Paying for Content. Now What?

We’ve heard it a million times: content is Elvis.