Propllr Blog | Onward & Upward!

Why You Can’t Switch PR On and Off

If your business were a house, your PR program would be more like your HVAC system than the the lights – constantly working in the background. It works best (and most efficiently) when it can run consistently, ready to be adjusted to suit your...

3 PR Measurement Strategies to Track ROI

In the startup world, it’s normal to track marketing ROI obsessively. When you’re working on a shoestring budget, there’s no room to spend money on efforts that don’t pay off – including efforts that are notoriously difficult to measure, like...

Concrete Ways to Revise for Clarity

Here’s How We Dominated Our Space Without Spending a Dime

Nick Chapleau is the Founder and CEO of Starchup, the Chicago-based software company creating a mobile search platform for on-demand laundry services.

Read on for a transcript of his presentation from our January 16, 2018 Here’s How Startup...

Here's How We Nailed Hiring Our First Product Marketer (Me!)

Andrea Bailiff-Gush is the Product Marketing Manager at Cleverbridge, an e-commerce service providing subscription billing solutions to companies all over the world.

Read on for a transcript of her presentation from our January 16, 2018 Here’s...

Here's How I Wrote a Book to Grow My Brand

Jeff Hyman is the Founder and Chief Talent Officer at Strong Suit, a Chicago-based executive recruiting firm for VC and PE companies. Read on for a transcript of his presentation from our January 16, 2018 Here’s How Startup Marketing Conference,...

Here's How I Used Old-School Direct Mail to Power a High-Growth Online Business

Andrei Utkin is the Chief Marketing Officer at Insureon, the Chicago-based online insurance agency for small businesses.

Read on for a transcript of his presentation from our January 16, 2018 Here’s How Startup Marketing Conference, where he...

How We Made a Price Change a Multi-Channel Product Launch

Matt Witt is the Chief Marketing Officer at M1 Finance, a Chicago-based online automated investment platform.

Read on for a transcript of his presentation from our January 16, 2018 Here’s How Startup Marketing Conference, where he describes how...

How I Integrated Sales and Marketing Using Hamilton Lyrics

Stephanie Casstevens joined us as the Marketing Manager at Label Insight, the Chicago-based SaaS company that provides insights on food label data to government, retailers, manufacturers and app developers. She is now Director of Audience...

Here’s How We Used PR to Introduce Our New CEO

Lori McInerney is the Director of Marketing at Shiftgig, the Chicago-based technology platform connecting people who want hourly work with companies that need them.

Read on for a transcript of her presentation from our January 16, 2018 Here’s How...