Ever wondered about LinkedIn ads? I have. Specifically, I’ve had the suspicion that they could help Propllr clients get their content in front of more people – but I wasn’t sure exactly how. So I got on the phone with some folks who manage social...
Josh Studzinski is Vice President of Marketing at Caremerge, a Chicago-based provider of resident engagement, family communication, and EHR/eMAR solutions for the senior living industry.
Read on for a transcript of his presentation from our...
Lori McInerny is the Chief Marketing Officer at Visibly (formerly Opternative), a Chicago-based healthcare technology company that creates digital eye care technologies to help anyone and everyone see better using their in-home eye test.
Read on...
If you’re considering a PR program for your business, you’re probably looking to boost your company’s credibility and awareness about what you do. You want your story in front of key audiences so you can improve your performance in sales,...
John Trader is the Director of Marketing at Health iPASS, a Chicago-based startup that enables medical groups to deliver greater convenience for their patients and complete transparency into cost of care through a multi-channel patient engagement...
In a recent survey from Edelman, 58 percent of decision makers said they’d awarded business to a company with executives who exhibited thought leadership (this citation is evidence: we’re quoting another PR firm because of its thought...
Ryan Kern is the Director of Operations at ParkWhiz, a Chicago-based startup whose mission is to free you from the hassles of everyday travel by making it faster and easier to get where you need to go, so you can focus on the destination.
Read...
Search engine optimization (SEO) is an important part of “internet hygiene.” Maintaining the SEO part of your website is like maintaining your car: you can’t just fill it with gas (or content) and expect it to keep running safely. You’ve got to...
Melissa Mauter is the Vice President of Data at BallotReady.org, a Chicago-based content aggregator that provides nonpartisan information about candidates and referendums on ballots around the country.
Read on for a transcript of her presentation...
Photo credit: Austin Smith
If there’s anyone who knows what makes a great profile, it’s Polina Marinova.
