Propllr Blog | Onward & Upward!

The Startup’s Guide to Promoting Content with LinkedIn Ads

Ever wondered about LinkedIn ads? I have. Specifically, I’ve had the suspicion that they could help Propllr clients get their content in front of more people – but I wasn’t sure exactly how. So I got on the phone with some folks who manage social...

How I Used Marketing Automation to Drive Demos

Josh Studzinski is Vice President of Marketing at Caremerge, a Chicago-based provider of resident engagement, family communication, and EHR/eMAR solutions for the senior living industry.

Read on for a transcript of his presentation from our...

How I Launched Outbound Marketing to Increase Conversion Rates

Lori McInerny is the Chief Marketing Officer at Visibly (formerly Opternative), a Chicago-based healthcare technology company that creates digital eye care technologies to help anyone and everyone see better using their in-home eye test.

Read on...

Want High-Impact PR? Be Ready to Do These 5 Things

If you’re considering a PR program for your business, you’re probably looking to boost your company’s credibility and awareness about what you do. You want your story in front of key audiences so you can improve your performance in sales,...

How Account-Based Marketing Secured Quality MQLs

John Trader is the Director of Marketing at Health iPASS, a Chicago-based startup that enables medical groups to deliver greater convenience for their patients and complete transparency into cost of care through a multi-channel patient engagement...

How to Become a Thought Leader: 5 Ways to Build Your Online Reputation to Get More PR

In a recent survey from Edelman, 58 percent of decision makers said they’d awarded business to a company with executives who exhibited thought leadership (this citation is evidence: we’re quoting another PR firm because of its thought...

Here’s How I Used CX Data to Create Power Users

Ryan Kern is the Director of Operations at ParkWhiz, a Chicago-based startup whose mission is to free you from the hassles of everyday travel by making it faster and easier to get where you need to go, so you can focus on the destination.

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No SEO on Staff? Check These 4 Things

Search engine optimization (SEO) is an important part of “internet hygiene.” Maintaining the SEO part of your website is like maintaining your car: you can’t just fill it with gas (or content) and expect it to keep running safely. You’ve got to...

Here's How We Ramped Up SEO to Engage Over 1 Million Midterm Voters

Melissa Mauter is the Vice President of Data at BallotReady.org, a Chicago-based content aggregator that provides nonpartisan information about candidates and referendums on ballots around the country.

Read on for a transcript of her presentation...

How to Get a Profile of Your Startup, According to Polina Marinova

Photo credit: Austin Smith

If there’s anyone who knows what makes a great profile, it’s Polina Marinova.