Propllr Blog | Onward & Upward!

How to Build an Account-Based Marketing Program with a Small Team

Melanie Chapman is the Marketing Manager for Email and Automation at Jellyvision, a Chicago-based HR benefits communications software company. Read on for a transcript of her presentation from our January 27, 2017 Here’s How Startup Marketing...

DIY PR for Startups

In the startup world, public relations is usually something founders do at night, after product development, fundraising, strategy sessions, hiring and everything else. That’s fine. In fact, until you have funding and a marketing lead, you’re...

Here's How We Tripled Conversions for Our FinTech Startup

Matt Witt is the CMO of M1 Finance, a Chicago-based automated investment platform. Read on for a transcript of his presentation from our June 27, 2017 Here’s How Startup Marketing Conference where he describes how to convert leads for your...

Here's How to Get Marketing a Seat at the Big-Kids' Table

Josh Dreller is Vice President of Product Marketing at 4C Insights, a Chicago based advertising platform that uses data science and media technology to provide insight for companies. Read on for a transcript of his presentation from our June 27,...

Here's How I Used PR and Thought-Leadership to Generate Sales

Ally Lynch is the marketing director at Project44, a Chicago based enterprise Saas company. Below is a transcript of her presentation at the January 27, 2017 Here’s How Startup Marketing Conference, where she shared advice for creating demand.

How to Turn Data Into PR Gold

Kaitlyn Carl is a public relations associate at food delivery app GrubHub.

Read on for a transcript of her presentation from our January 27, 2017 Here’s How Startup Marketing Conference where she describes how she used data storytelling to craft...

How to Build an Account Based Marketing Program with a Small Team

https://propllr.wistia.com/medias/t6dmlz0omi?embedType=async&videoFoam=true&videoWidth=640 Account Based Marketing is all the rage, but with it comes fear of complexity and the feeling that companies just don't have the resources to make it work....

How to Use PR for Startup Recruiting

When you pay attention to the world around you, like Dan Waidelich and the folks at Relativity (formerly kCura), you find creative ways to spotlight your growth. Here's how they took advantage of the history-making Cubs World Series championship.

Using Grassroots Marketing for Your Startup

Kickstarter is a powerful grassroots marketing platform for startups, and Alex Solomon from Chicago startup Tovala has figured out how to make it work. Here are his grassroots marketing tips for startups.

Alex Solomon is the marketing director at

Startup Sales: $40 Million in 3 Years to the Fortune 500

The Fortune 500 can be an intimidating target for startup sales, but Curiosity's Michael Burke says his approach works every time.

Michael Burke is the Head of Partnerships at Curiosity. Burke has also founded and owned several other businesses....