Propllr Blog | Onward & Upward!

Great Content on a Tight Budget

I got an email today from a nonprofit asking if Propllr could help with content marketing. The sender had a $4,000 budget and wanted to know if we would be able to create 50 articles of 2,000 words each for this price – aka $80 per 2,000-word...

11 Ways for Sales and Marketing Teams to Leverage PR Wins

In my experience working at public relations (PR) agencies and as a one-man in-house marketing team at a startup, I’ve seen the impact that PR has in helping a business achieve its objectives. 

Year in Review: Evaluating Your PR Program

My mom always likes to remind me: it’s impossible to know where you’re going if you don’t look back at how far you’ve come. Because of this mantra (and because I’m a big fan of planning in general), I’ve held the same belief that a successful PR...

Propllr Gives Back!

To celebrate the holidays this year, Propllr is donating to the following nine organizations – one chosen by each member of the team.

Propllr’s 3rd Annual Holiday Gift Guide

It’s that time of year again! We’re here to save you from showing up to holiday parties with ho-hum gifts for your loved ones. And this year, the Propllr team’s grown, which means even MORE suggestions for what to get the person in your life who...

Why I Switched to the “Dark Side:” A Journalist’s Journey to PR

I’ve wanted to be a journalist since I was 15. In 2008, at age 25, that dream became a reality. I spent the next decade working as a videographer, reporter, and editor, for HuffPost, The Jerusalem Post, and others. 

5 Kinds of Bad Content (And How to Deal with Each)

You’ve hired a content marketing firm. You’re stoked about earning more organic traffic, arming your sales team with helpful content assets, and / or building out your thought leadership.

8 Tips for a Great Interview

Landing an interview with a reporter can be exciting or nerve-racking, depending on your view of talking to strangers. From a PR perspective, the best interviews involve two things: key messaging and good vibes.

How to Get a Reporter's Attention

Looking to get media coverage for your startup? The first step is to remember that the “media” is made up of real people whose job it is to tell interesting and important stories to their audience. If you want one of those people to tell your...

Want to Accelerate Your PR? Slow Your Pitch

In our productivity-obsessed society, it’s easy to feel the need to do more – and do it faster. But in PR, sometimes the best way to get better results is to slow down. Specifically, to slow your pitching.