Propllr Blog | Onward & Upward!

What the First Month of a Successful Startup PR Program Looks Like

Your startup has decided to take the plunge and invest in a PR program – now what?

Want to Supercharge Your Startup’s PR Program? Get Your Customers Talking

You’ve probably heard a million news stories that start with the personal story of someone who was affected by the larger trend or event being covered. For example, a recent NPR piece about creating a frozen bunker for helpful germs begins like...

Why You Can’t Switch PR On and Off

If your business were a house, your PR program would be more like your HVAC system than the the lights – constantly working in the background. It works best (and most efficiently) when it can run consistently, ready to be adjusted to suit your...

3 PR Measurement Strategies to Track ROI

In the startup world, it’s normal to track marketing ROI obsessively. When you’re working on a shoestring budget, there’s no room to spend money on efforts that don’t pay off – including efforts that are notoriously difficult to measure, like...

Concrete Ways to Revise for Clarity

Here’s How We Dominated Our Space Without Spending a Dime

Nick Chapleau is the Founder and CEO of Starchup, the Chicago-based software company creating a mobile search platform for on-demand laundry services.

Read on for a transcript of his presentation from our January 16, 2018 Here’s How Startup...

Here's How We Nailed Hiring Our First Product Marketer (Me!)

Andrea Bailiff-Gush is the Product Marketing Manager at Cleverbridge, an e-commerce service providing subscription billing solutions to companies all over the world.

Read on for a transcript of her presentation from our January 16, 2018 Here’s...

Here's How I Wrote a Book to Grow My Brand

Jeff Hyman is the Founder and Chief Talent Officer at Strong Suit, a Chicago-based executive recruiting firm for VC and PE companies. Read on for a transcript of his presentation from our January 16, 2018 Here’s How Startup Marketing Conference,...

Here's How I Used Old-School Direct Mail to Power a High-Growth Online Business

Andrei Utkin is the Chief Marketing Officer at Insureon, the Chicago-based online insurance agency for small businesses.

Read on for a transcript of his presentation from our January 16, 2018 Here’s How Startup Marketing Conference, where he...

How We Made a Price Change a Multi-Channel Product Launch

Matt Witt is the Chief Marketing Officer at M1 Finance, a Chicago-based online automated investment platform.

Read on for a transcript of his presentation from our January 16, 2018 Here’s How Startup Marketing Conference, where he describes how...