--- title: Propllr Blog | Onward & Upward! (7) description: Tips on PR and content marketing for startups and growing companies. (7) --- [![](https://blog.propllr.com/hubfs/raw_assets/public/Propllr_2025/images/2024/logo.svg)](https://propllr.com/) - What We Do - [Public Relations](https://propllr.com/pr-for-startups/) - [Content Marketing](https://propllr.com/content-marketing/) - What We’ve Done - [Case Studies](https://propllr.com/case-studies/) - [Client News](https://propllr.com/client-news/) - What We Think - [Blog](https://blog.propllr.com/) - About - [About](https://propllr.com/about/) - [Life at Propllr](https://propllr.com/life-at-propllr/) - [Contact](https://propllr.com/contact/) - What We Do - [Public Relations](https://propllr.com/pr-for-startups/) - [Content Marketing](https://propllr.com/content-marketing/) - What We’ve Done - [Case Studies](https://propllr.com/case-studies/) - [Client News](https://propllr.com/client-news/) - What We Think - [Blog](https://blog.propllr.com/) - About - [About](https://propllr.com/about/) - [Life at Propllr](https://propllr.com/life-at-propllr/) - [Contact](https://propllr.com/contact/) # Propllr Blog [![Ready for a B2B Content Program? 5 Steps to Maximize ROI](https://blog.propllr.com/hs-fs/hubfs/Untitled%20design%20(2).png?width=472&height=340&name=Untitled%20design%20(2).png)](https://blog.propllr.com/how-to-maximize-your-b2b-content-program) ## [Ready for a B2B Content Program? 5 Steps to Maximize ROI](https://blog.propllr.com/how-to-maximize-your-b2b-content-program) Thought leadership is a powerful way for B2B startups to establish credibility in their industry... August 26, 2022 [![5 Ways to Help Your B2B Marketing Resonate with Your Audience](https://blog.propllr.com/hs-fs/hubfs/markus-spiske-6-KP9A2t5Vg-unsplash.jpg?width=472&height=340&name=markus-spiske-6-KP9A2t5Vg-unsplash.jpg)](https://blog.propllr.com/how-to-make-b2b-marketing-resonate) ## [5 Ways to Help Your B2B Marketing Resonate with Your Audience](https://blog.propllr.com/how-to-make-b2b-marketing-resonate) Let’s kick this off with something B2B marketers all know but can tend to forget: businesses don’t... August 2, 2022 [![Don’t Start That Blog! Don’t Write That Post!](https://blog.propllr.com/hs-fs/hubfs/dont%20write%20that%20blog%20(2)%20(2).png?width=472&height=340&name=dont%20write%20that%20blog%20(2)%20(2).png)](https://blog.propllr.com/dont-start-that-blog) ## [Don’t Start That Blog! Don’t Write That Post!](https://blog.propllr.com/dont-start-that-blog) That’s right. A content marketer is telling you not to start a blog. Buckle up, reader. July 15, 2022 [![Resource Roundup: How to Make Your Content More Accessible](https://blog.propllr.com/hs-fs/hubfs/Accessibility%20(1).png?width=472&height=340&name=Accessibility%20(1).png)](https://blog.propllr.com/how-to-make-your-content-more-accessible) ## [Resource Roundup: How to Make Your Content More Accessible](https://blog.propllr.com/how-to-make-your-content-more-accessible) In the United States, one in four people live with a disability. That means you’ve likely got... July 8, 2022 [![Why You Should Share News in a Blog Post Instead of a Press Release](https://blog.propllr.com/hs-fs/hubfs/mike-tinnion-3ym6i13Y9LU-unsplash.jpg?width=472&height=340&name=mike-tinnion-3ym6i13Y9LU-unsplash.jpg)](https://blog.propllr.com/share-news-in-a-blog-post-not-a-press-release) ## [Why You Should Share News in a Blog Post Instead of a Press Release](https://blog.propllr.com/share-news-in-a-blog-post-not-a-press-release) We have a love / hate relationship with press releases at Propllr. June 29, 2022 [![Resources to Help You Foster LGBTQ+ Inclusion at Your Startup](https://blog.propllr.com/hs-fs/hubfs/pexels-steve-johnson-1704119.jpg?width=472&height=340&name=pexels-steve-johnson-1704119.jpg)](https://blog.propllr.com/foster-lgbtq-inclusion-at-your-startup) ## [Resources to Help You Foster LGBTQ+ Inclusion at Your Startup](https://blog.propllr.com/foster-lgbtq-inclusion-at-your-startup) It’s that time of year again. The sun is shining. The pools are opening. And companies are changing... June 17, 2022 [![Less is More: How to Run a Hyper-Targeted Email Newsletter that Consistently Drives Sales](https://blog.propllr.com/hs-fs/hubfs/afif-kusuma-RjqCk9MqhNg-unsplash.jpg?width=472&height=340&name=afif-kusuma-RjqCk9MqhNg-unsplash.jpg)](https://blog.propllr.com/less-is-more-how-to-run-a-hyper-targeted-email-newsletter-that-consistently-drives-sales) ## [Less is More: How to Run a Hyper-Targeted Email Newsletter that Consistently Drives Sales](https://blog.propllr.com/less-is-more-how-to-run-a-hyper-targeted-email-newsletter-that-consistently-drives-sales) Maybe you clicked on this post because you were intrigued by the headline. Maybe you saw my byline... June 10, 2022 [![What This Serial Founder Has Learned About Startup Marketing, and How He’s Applying That to His Latest Startup](https://blog.propllr.com/hs-fs/hubfs/pexels-tima-miroshnichenko-6914016.jpg?width=472&height=340&name=pexels-tima-miroshnichenko-6914016.jpg)](https://blog.propllr.com/what-this-serial-founder-knows-about-startup-marketing) ## [What This Serial Founder Has Learned About Startup Marketing, and How He’s Applying That to His Latest Startup](https://blog.propllr.com/what-this-serial-founder-knows-about-startup-marketing) For early-stage startups, the world of marketing can be daunting. There’s no shortage of channels... June 3, 2022 [![5 Content Marketing Tips to Help English Majors Make the Leap from Classroom to Office](https://blog.propllr.com/hs-fs/hubfs/pexels-pixabay-207691.jpg?width=472&height=340&name=pexels-pixabay-207691.jpg)](https://blog.propllr.com/blog/5-content-marketing-tips-for-english-majors) ## [5 Content Marketing Tips to Help English Majors Make the Leap from Classroom to Office](https://blog.propllr.com/blog/5-content-marketing-tips-for-english-majors) English majors, take note: learning how to write doesn’t stop after college. May 26, 2022 [![What Is Thought Leadership and Why Should You Bother with It?](https://blog.propllr.com/hs-fs/hubfs/pexels-burak-kebapci-1252814.jpg?width=472&height=340&name=pexels-burak-kebapci-1252814.jpg)](https://blog.propllr.com/what-is-thought-leadership) ## [What Is Thought Leadership and Why Should You Bother with It?](https://blog.propllr.com/what-is-thought-leadership) We write about thought leadership a lot on this blog. But we’ve never come right out and said what... May 6, 2022 [Prev](https://blog.propllr.com/page/6) [5](https://blog.propllr.com/page/5) [6](https://blog.propllr.com/page/6) [7](https://blog.propllr.com/page/7) [8](https://blog.propllr.com/page/8) [9](https://blog.propllr.com/page/9) [Next](https://blog.propllr.com/page/8) ### POSTS BY TAG - [PR (113)](https://blog.propllr.com/tag/pr) - [Content Marketing (89)](https://blog.propllr.com/tag/content-marketing) - [Video (71)](https://blog.propllr.com/tag/video) - [Here's How (68)](https://blog.propllr.com/tag/heres-how) - [Case Studies (63)](https://blog.propllr.com/tag/case-studies) - [Startups (34)](https://blog.propllr.com/tag/startups) - [Ideas (16)](https://blog.propllr.com/tag/ideas) - [Onward / Upward (15)](https://blog.propllr.com/tag/onward-upward) - [Measurement (8)](https://blog.propllr.com/tag/measurement) - [Media Training (8)](https://blog.propllr.com/tag/media-training) - [Chicago (7)](https://blog.propllr.com/tag/chicago) - [Awards (4)](https://blog.propllr.com/tag/awards) - [Podcasts (4)](https://blog.propllr.com/tag/podcasts) - [Social Media (4)](https://blog.propllr.com/tag/social-media) - [Press Releases (3)](https://blog.propllr.com/tag/press-releases) - [Research and Surveys (3)](https://blog.propllr.com/tag/research-and-surveys) - [SEO (3)](https://blog.propllr.com/tag/seo) - [Conference Marketing (2)](https://blog.propllr.com/tag/conference-marketing) - [Surveys (1)](https://blog.propllr.com/tag/surveys) - [Website (1)](https://blog.propllr.com/tag/website) see all ### Join Tech’s Top Marketers Get dispatches from the front lines of comms, search, PR, social, AI – and what it all means for B2B tech companies. #### Follow Us [![](https://blog.propllr.com/hubfs/raw_assets/public/Propllr_2025/images/2024/logo.svg)](https://propllr.com/) Propllr is a public relations and content marketing firm serving B2B technology companies. ![](https://blog.propllr.com/hubfs/raw_assets/public/Propllr_2025/images/2024/G.svg) ![](https://blog.propllr.com/hubfs/raw_assets/public/Propllr_2025/images/2024/expertise.svg) ![](https://blog.propllr.com/hubfs/raw_assets/public/Propllr_2025/images/2024/insider.svg) ![](https://blog.propllr.com/hubfs/raw_assets/public/Propllr_2025/images/2024/bulldog-awards.svg) ### What we do - [PR](https://propllr.com/pr-for-startups/) - [Content](https://propllr.com/content-marketing/) - [Client News](https://propllr.com/client-news/) - [Blog](https://blog.propllr.com/) ### Who We Are - [About](https://propllr.com/about/) - [FAQ](https://propllr.com/faq/) - [Contact](https://propllr.com/contact/) - [Careers](https://propllr.com/careers/) ## LET'S STAY CONNECTED © 2024 Propllr, LLC - [Privacy Policy](https://propllr.com/privacy-policy/) - [Terms of Use](https://propllr.com/terms-of-use/)