Forget everything you know about lead-gem - that's what Clutch's Kate Atty did - and it worked out great. Here's how.
Kate Atty is the Vice President of Marketing at Persio, Inc. (now Clutch). Below is a transcript of her presentation at the January...
As a startup, sometimes you need your customers and partners to think you're something more than you currently are. Kaleigh Simmons explains how she did it at Rippleshot.
Kaleigh Simmons was the marketing director at Rippleshot, a Chicago based...
A product video is a great way to introduce a new offering, but what if your product isn't ready yet? Jenny Beightol, formerly of Belly, knows the secrets.
Jennifer Beightol is a fantastic Chicago startup marketer. Below is a transcript of a great...
Ever wonder if tradeshows are a good idea for your startup? How do you know if they're worth the cost and time? And if you do make the investment, how do you get the biggest tradeshow ROI? Patrick Niersbach of InContext Solutions has cracked the...
Every startup knows content marketing is a critical driver for credibility, branding, leads and SEO, but how do you do it right? Brenna Lemieux, formerly of Insureon and now director of content marketing at Propllr, shares how her team produced...
Customer acquisition for an entirely new product or service offering is hard. Video - done right - can make it easy. Here's how Reverb's Peter Schu did it.
Peter Schu is Director of Content from Reverb.com, an online marketplace for musical...
You're about to launch your startup, but you don't yet have a product. How on earth can you run a lead generation program? Brian Sparker from Review Trackers shares how he did it.
Brian Sparker is the head of content marketing at Review Trackers, a...
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