Propllr Blog | Onward & Upward!

Tips from the #SXSW #Meatup Poobah

I'm taking my first journey to SXSW this Friday (Sign up for my mentor session!), and it just so happens that Laura Beck, an old friend from high school (the Bishop Watterson Screaming Eagles of Columbus) is a longtime Austin technology PR vet (and...

Pay-per-Hit PR: Does It Work?

Measuring the value of startup public relations is a critical but challenging task (we wrote about this earlier here). Some common ideas for measuring performance are to base value on advertising equivalencies (with a “credibility” multiplier) or on...

The Perfect Boilerplate Equation: A+B+P+S

It’s a small thing, really, the company boilerplate that appears at the bottom of every press release.

Anatomy of a Startup Profile:

Rebellion in the Marketplace (

-- By Carmel Deamicis, PandoDaily, November 19, 2013

5 Steps to Measure and Maximize Startup PR ROI

The majority of Propllr’s clients are startups. The majority of startups are founded by engineering-types. The majority of engineering-types are quant-driven. The majority of quant-driven people are, well, quant-driven. So when we pitch our services...

Anatomy of a Startup Profile: AngelList

The Social Network for Startups (AngelList)

-- By Brad Stone, Bloomberg Businessweek, January 20, 2014

Anatomy of a Startup Profile: Quirky

Is This the World’s Most Creative Manufacturer? (Quirky)

By Josh Dean, Inc., October 2013

What's Your PR Tagline?

A friend of mine is starting a new company. When I asked him to tell me about it, he described it as a grassroots public affairs firm. I lived in Washington, D.C. for 10 years of my life and was constantly around political-types, but when it came to...

Anatomy of a Startup Profile: Stripe

The New Power Player in Online Payments  (Stripe)

By Miguel Heft, Fortune, December 9, 2013

Anatomy of a Startup Profile

Propllr works with startups and growth companies looking to build credibility and awareness for their products, services and people. To accomplish these goals, we help them tell their stories in media outlets large and small, global and local.